Using
Bastrop Economic Development andBuy Bastrop Texas Shop Local Initiative
October 24, 2013
Market Your Businessto
is no dummy.
• More than 55 million photos are uploaded every day
• Over 16 billion photos shared
• 150 million monthly active users– 60% from outside the
United States• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
Apply Instagram Filters
From this … … to this!
• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram
and/or other channels
Tips for Better Instagram Photography
Shoot in the Golden Hour
Get Closer
Change Your Perspective
Use Text Overlays
Use the Rule of Thirds
Use Leading Lines
Try Interesting Angles
Instagram for Business:Best Practices
Take Us Behind the Scenes
Use Hashtags and Calls To Action
#ThrowbackThursday or #TBT
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Host a Contest
Reward Customers
How One Texas Company Uses Instagram
Remember the Chick-O-Stick?
1. Show Your Products
2. Introduce Your Employees
3. Feature Your Customers
4. Show What Your Products Can Do
5. Use #Hashtags
7. Have Fun!
Buy Bastrop Texas
• Give you new tools to market your business• Help us spread the word about buying local in
Bastrop• We’re hosting a Photo Walk!– And we want you to participate
Why Are We Doing This?
FollowUs!
+ =
Buy Bastrop TX Photo Walk
Join us from 5:30 to 8:30pm, Friday Nov. 1.Tag your photos with
#BuyItInBastrop.
Setting Up Your Account
1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Set Up Your Account
2. Click “Register” to create a new account
Set Up Your Account
3. Create a user name and password
Set Up Your Account
4. Find Facebook friends
Set Up Your Account
5. Edit your profile and add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social (cont’d)
Set Up Your Account
7. Follow users
Set Up Your Account
8. Capture or upload a photo
Using Instagram
9. Scale and crop
Using Instagram
Pinch, enlarge, and drag
10.Add filters and borders
Using Instagram
Filters
Special Effects
11.Complete photo information and share
Using Instagram
Add a caption & hashtag
Tag a user
Add a location
Share on social networks
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
Let’s Go Practice!
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