Using Electronic Message Boards for Safety Awareness
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Blank Screen Syndrome
Dream vs. Reality
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Content is King
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Your Business Goals
•Safety awareness•Employee engagement•In-house campaigns•Recognition•Reaching everyone•Consistency•“Edutainment”
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Who are you trying to reach?
• Workers on all shifts• Management• Drivers• Hourly workers• Contractors
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Where are they located?
• Plant floor• In offices• Same building• Multiple locations• High-traffic areas• Environmental considerations
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What do they need to know?
•Safety messages•Customer service•Performance metrics•Reinforce training•Recognition
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Content Sources
In-house
• PowerPoint
• Metrics, dashboards
• Charts
• Photos
• Announcements
• Training schedules
Purchased
• Industry-specific Flash content
• Safety videos
• News, weather, sports & entertainment
Free
• Web-based videos
• Royalty-free images
• Other web content
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How much content do you need?
• 24/7 with new content daily means LOTS of content!
A simple calculation:
A # of pieces rotating 6
B Days in a month 22
C # Days exposure 5
D # of pieces needed per month 18.3
Formula: (C/A) x B = D
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Content Creation
•Writing•Editing
•Accuracy•Tone•Variety
•Compiling
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Content Creation
•Design & production•Who
•What tools are available? (software, production, equipment)
•Illustrations
•Sourcing stock photography
•Video – production or sourcing
•Flash – who is trained?
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IT & Facilities Management
•Network configuration – wired or wireless?•Installation•Care and feeding
•Network configuration changes & updates
•Problem monitoring
•Repair capability & availability
•Warranty coverage
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Getting the Right Equipment
•Plasma/LCD Screens (Which one?)•Computer (OS? Stock, custom?)•Windows, Unix Licenses•Control Software – source, training, support•Mounts: Wall, ceiling, corner, floor, other?•Keyboard: wired, wireless, remote?•Ethernet Cable•RGB Cable•Surge Protector•UPS•Cover Housing: Plastic, wood, custom, stock?•Lock required?•Bracket to mount computer: unified with display mount, custom, separate?•Speakers: required? If so, built in, custom?•Assorted hardware for installation•Installation: who does it; you? Professional? Source vendor•Instructions for remote installation•…and this is before you even get started
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The Myth of DIY
•Who owns it?•Confusion = conflicting priorities, budgets & delays•Source & purchase screen, computer and software
•Who will be responsible for the content?
•Experience & time to get the job done
•How much will it cost?•Deployment•Operational costs•Budgetary pressures
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And finally…
…if you’re the typical manager, you’re spending 80% of your time in meetings and putting out fires. Do you REALLY have the time even to think about communicating these issues? Let alone to get this done yourself?
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Experience a Turnkey Solution
Visit us at Booth # 26