3 Ways to Supercharge Your Ticket Sales
&
Agenda
• Introductions•When, How and What data to gather •Track and optimize your marketing•Store the data and leverage it forever•Key Takeaways•Q&A
Today’s Speakers
Mitch ColleranPartnership Manager,
Eventbrite@Colleran!
Pamela O'HaraCEO & Co-founder,
Batchbookbatchbook.com
@pamohara @batchbook
Eventbrite delivers a complete registration solution that’s
intuitive, social - and powerful.More than 500,000 organizers have used
Eventbrite to power their online registrations. Over 1.7 million events have
been organized on Eventbrite with 50 million registrations sold and counting.
Batchbook helps small businesses grow by building better relationships
with the right people.
Small businesses and teams can use Batchbook to track customer contact info,
conversation history, social postings, as well as custom data and follow up tasks to
become more efficient and connected to customers leading to faster growth.
Quick question before we get started: At what point has an event sold 1/2 of its tickets?
Gather data
•Get to know your audience•Track your marketing efforts•Focus on what’s working
Get to know your audience
During event registration
Make each field earn it’s keep
Ideas on attendee information to gather
• Profile/demographics•Contact information• Expectations & pain points•Meal preferences•Social Media information
Find just the right people to invite
Use Batchbook to: • Find people by geographic location• Find people with similar interests• Find people at certain stages of
the relationship
If you want a crowd, invite fewer people1. Gear your event to a specific group of
people• People who are more likely to take action • People who are likely to spread the word
2. Market that event directly to them3. Make it a “must-attend” for that group
Track and optimize your marketing
Use tracking links
How did you hear about this event?
How do I track and optimize social media?It’s already done for you.
Traffic Sources to Eventbrite in January 2008
One attendee: 262 friends*Potential reach: 68,600 friends
*Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research
$4.15Increase in revenue
pre-pur-
chase 40%
post-pur-
chase 60%
The motivation to share is higher once the purchase has been made.
When the event was shared
A post-purchase share is more impactful
A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
40%open rate
30%click rate
The follow up bird gets the worm• When you want action, make it obvious
what attendees should do• Stay in touch after the event for a higher
success rate• Don’t forget those that didn’t make it
Sort your event listUse Batchbook to• Import from Eventbrite• Tag contacts • Reach out to everyone• Export to email software
Keep the Conversation Going
Stay in touch by sharing related information• Thank you notes, articles, promos and
coupons, new events, surveysUse your channels• Email, social, direct mail, phone calls,
smoke signals
Organize all that follow up
Use Batchbook to:• Print mailing labels• Send postcards • Send email campaigns• Follow and post social updates • Make phone calls• Invite to future events
Key Takeaways• Collect information that will help
accomplish your business goals• Track everything!• Use the data to optimize your marketing• Encourage social sharing• Segment your database• Keep the conversation going
Q&AInterested in learning more about Eventbrite?• Attend a live demo:
productdemo.eventbrite.com• Eventbrite.com/contactus• @Eventbrite.com• Facebook.com/eventbrite
Interested in learning more about Batchbook?• Watch our video: batchbook.com/tour/• Email us at [email protected]• @Batchbook• Use promo code “batchbrite” for 25% for 3
months
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