Using Contractions in Business Writing

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Easier to ReadContractions make

web-based copy easier to read

Makes content flowHelps readers to

absorb materialEnables faster reading

and better understanding

Friendlier and Natural ToneOur speech is natural and friendly

Our writing can be as wellContractions can be used to connect to

readersNot for official documents

Easier to Relate toYou want your message

to interest people; spark an emotional response

Contractions are natural in everyday speechCan be used to elicit

responsePeople would be more

likely to be persuaded by your message