Content
• What is the Uses and Gratifications theory• Different U&G approaches• History of the model• Basic model• Criticism• The entertainment model of Vorderer• Uses and Gratification with reality TV• Summary
What is the Uses and Gratifications theory?
• Explanation• Support by others• Broken down into four different needs
1. Surveillance.2. Personal identity3. Personal relationship
*Relationships with the media.*Using the media within relationships.
4. Diversion.
Different U&G approaches
• Papachrissi and Rubin (2000)• Functional alternative.• Katz, Blumler, and Gurevitch (1974)• Dependency theory• Expectancy-value theory
Criticism
• Davidson in Severin and Tankard Jr. • Many of the criticisms reflected the state of affairs at that
time and were directed at initial assumptions and research.• Greenberg.
Uses and Gratification with reality TV
• Need of ‘our personal relationship with media’• Get to know them• Intimacy with the TV personalities
Uses and Gratification with reality TV
• Nabi et al (2003) research reality TV• Enjoy getting a peek in other people lives• More fascination than interest
Uses and Gratification with reality TV
• Nabi et al (2003) research reality TV• Enjoy getting a peek in other people lives• More fascination than interest
• Arizona university research consisted with Nabi • Voyeurism or curiosity is not the most important factor