Ad Club Seattle
User Experience UtopiaNick Finck, September 15, 2009Use #uxutopia when commenting on twitter
Ad Club Seattle
?Who the f#@k is this dude?
Ad Club Seattle
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
• Former publisher of Digital Web Magazine
Nick Finck
Ad Club Seattle
?What makes a gooduser experience?
Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
CredibleFrys.comBestBuy.com
Accessible
Costco.comSafeway.com
Target Settles Accessibility Lawsuit for $6 Million
Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
5% of SmartPhone Market Share
50% of SmartPhoneWeb Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
5% of SmartPhone Market Share
50% of SmartPhoneWeb Traffic
72% customer sat
SmartPhone Market Share TBD
5% of SmartPhoneWeb Traffic
customer sat TBD
AdMob Mobile Metrics, February 2009
UsefulCrumplerBags.com
UsefulTimbuk2.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million increase in sales
Ad Club Seattle
?Where are we headed?
Ad Club Seattle
Interface & Devices Innovation
Ad Club Seattle
Device Independent97bottles.com yelp.com
website website
iPhone website iPhone AppMobile website
Innovation
Pedometer Nike+
Ad Club Seattle
Ad Club Seattle
Ad Club Seattle
Ad Club Seattle
Photo courtesy of Microsoft
Photo courtesy of Microsoft
Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
Ad Club Seattle
?What milestones must we pass?
Ad Club Seattle
We need to fail more
Ad Club Seattle
Failure is not falling down, failure is not
getting up.
Ad Club Seattle
!Michael Jordan failed to make his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
Ad Club Seattle
Coming together
Ad Club Seattle
It is not about us, it is about the users!
Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/
Ad Club Seattle
Building a future
The Information Architecture Institute
Education
Ad Club Seattle
Mentor program
...and Books!
Ad Club Seattle
Thank you!
Ad Club Seattle
Thank you!
Remember, comment on twitter with #uxutopia
Ad Club Seattle
?Questions?
Ad Club Seattle
User Experience UtopiaNick [email protected] Flavor - http://blueflavor.comPersonal - http://nickfinck.com
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