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Page 1: User Centered Design (UCD)

User Centered Design (UCD) for Web Portals

Page 2: User Centered Design (UCD)

User-centric web design

• Is a method of web design where the content, design, and usability factors are all placed in accordance to the target audience’s needs and goals

• In summary, a design that is centered around the user.

The essential elements of UCD for web sites are :-1. Useful2. Easy to use3. Efficient4. Engaging

Page 3: User Centered Design (UCD)

USEFUL

An useful site will be :

• High quality, accurate content that is relevant for the audience.

• Updated frequently with graphics and/or animations that illuminate content or, in the

case of dynamic content, perform a function.

• Robust , with breadth and depth of content that makes the site understandable for

first time users and valuable for repeat and highest value users.

• Added value when it has reference resources, useful links, interactive tools and

community elements

• Must support user goals by guiding through proper text and visual cues.

• Should help users to accomplish tasks e.g. search tools, FAQ’s, easy to access contact

information – to help them when they encounter difficulties.

Page 4: User Centered Design (UCD)

EASY TO USE

The easy-to-use site should be:-

Intuitive and clearly navigable

Should make it easy to access information via useful search function

Well thought out information hierarchies/categorizations within and between site sections

Page 5: User Centered Design (UCD)

EFFICIENT

The efficiency of a site can be measured by evaluating if the site is :

Error-proof e.g. no missing pages, broken links, or non-working advanced scripting

cross platform and cross-display compatible

should degrade well on older systems and lower speed connections

page loading times should be minimal (ideally less than 5 seconds)

forms should function

should be high system visibility that keeps users updated on system status when

downloading assets, loading new pages or encountering errors Thus, the efficient site will be technologically sound, accessible and flow well

Page 6: User Centered Design (UCD)

ENGAGING

An engaging site will be able to :

Inspire vision

Better communicate message

Encourage repeat visitations while promoting trust and confidence in an organization

Be attractive through the proper use of appropriate layout, content, tone and mode of

presentation

Will use graphics in a relevant and illuminating manner

Will utilize aesthetically pleasing and eminently readable text and typography

treatments

Will employ effective, moderate use of color and backgrounds. A site that is useful, easy to use and efficient will almost by definition be an engaging site. *Source: Swandivedigital

Page 7: User Centered Design (UCD)

A good example of a site that adopts UCD in practice is the new Majlis Amanah Rakyat (MARA) new corporate web portal.

Page 8: User Centered Design (UCD)

For further information on User Centered Design (UCD) , please email to

[email protected]

THANK YOU


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