aesthetics of URLs
UX design is not only
but also
wellingtonnz.com
wellington.nz.com
wellington.comnot ours ... actually Wellington Management
wellington.co.nzactually redirects to wellingtonnz.com
wellington.net.nzredirects to wcn.net.nz which is a community portal
(or not?)
wellington.geek.nz
wellington.govt.nz
in short ...
be predictable in naming
pick obvious domain names
make people type URLs