Transcript
Page 1: URL Format - Optimize for Search Engines

Recommendations Use URL rewriting wherever possible to simplify the URLs of keypages in the site.

Good web addressese.g. www.century21.com/section/example-page

Use natural languageSeparate words with dashesUse lowercaseAvoid query parameters unlessneededAvoid file extensions

Bad web addressese.g. www.century21.com/example pg.jsp?id=124

Are not understandable byusersSeparate words withunderscoresMix uppercase and lowercaseUse query parameters wherenot neededUse file extensions

URLs

1,000 found

Score Page Recommendations Importance

www.century21.com/

www.century21.com/communities/

www.century21.com/history/index.jsp Avoid file extensionswhere possible.

www.century21.com/buyingadvice/

www.century21.com/sellingadvice/

www.century21.com/careerfranchise/

www.century21.com/contactus/contact Avoid file extensionswhere possible.

www.century21.com/commercial/

www.century21.com/finehomes/

www.century21.com/international/

www.century21.com/legal/eho.jsp Avoid file extensionswhere possible.

www.century21.com/faqs/

www.century21.com/aboutus/

www.century21.com/legal/privacy.jsp Avoid file extensionswhere possible.

www.century21.com/sitemap/

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

1 of 64 10/11/2010 11:31 AM

Page 2: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/legal/

www.century21.com/calculators/mortga Avoid file extensionswhere possible.

www.century21.com/calculators/afforda Avoid file extensionswhere possible.

www.century21.com/search/map.jsp Avoid file extensionswhere possible.

www.century21.com/?svf=lsp Avoid or minimise queryparameters wherepossible.

www.century21.com/myc21/standalone Avoid file extensionswhere possible.

www.century21.com/?svf=lsa Avoid or minimise queryparameters wherepossible.

www.century21.com/myc21/standalone Avoid file extensionswhere possible.

www.century21.com/sitemap/real-esta Only use lowercasecharacters.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/reale Use dashes instead ofunderscores, avoid fileextensions wherepossible.

www.century21.com/?svf=lso Avoid or minimise queryparameters wherepossible.

www.century21.com/?svf=lsn Avoid or minimise queryparameters wherepossible.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/buyingadvice/look Avoid file extensionswhere possible.

www.century21.com/buyingadvice/look Avoid file extensionswhere possible.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/buyingadvice/look Avoid file extensionswhere possible.

www.century21.com/buyingadvice/look Avoid file extensionswhere possible.

www.century21.com/buyingadvice/look Avoid file extensionswhere possible.

www.century21.com/buyingadvice/look Try to make the URLreadable to humans, avoidfile extensions where

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

2 of 64 10/11/2010 11:31 AM

Page 3: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/buyi Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/buyingadvice/buyi Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/buyingadvice/buyi Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/buyingadvice/buyi Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/buyingadvice/buyi Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/buyingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/buyingadvice/buyi Try to make the URLreadable to humans, avoidfile extensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

3 of 64 10/11/2010 11:31 AM

Page 4: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/buyingadvice/buyi Avoid file extensionswhere possible.

www.century21.com/buyingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/buyingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/buyingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/buyingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/sellingadvice/first Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/sellingadvice/first Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/sellingadvice/mar Avoid file extensionswhere possible.

www.century21.com/sellingadvice/mar Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions where

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

4 of 64 10/11/2010 11:31 AM

Page 5: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

possible.

www.century21.com/sellingadvice/mar Avoid file extensionswhere possible.

www.century21.com/sellingadvice/thes Avoid file extensionswhere possible.

www.century21.com/sellingadvice/thes Avoid file extensionswhere possible.

www.century21.com/sellingadvice/thes Avoid file extensionswhere possible.

www.century21.com/sellingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/sellingadvice/mar Avoid file extensionswhere possible.

www.century21.com/sellingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/sellingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/sellingadvice/clos Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 6: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/aboutus/philanthr Avoid file extensionswhere possible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/contactus/contact Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/commercial/about

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 7: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/commercial/contac Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

7 of 64 10/11/2010 11:31 AM

Page 8: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/aboutus/index.jsp Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/aboutus/officers.j Avoid file extensionswhere possible.

www.century21.com/aboutus/mediacen Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/faqs/index.jsp Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/faqs/careersandfra Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/faqs/contactingc2 Avoid file extensionswhere possible.

www.century21.com/faqs/buyingandse Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/faqs/searchingand Try to make the URLreadable to humans, avoidfile extensions wherepossible.

www.century21.com/legal/index.jsp Avoid file extensionswhere possible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 9: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/office/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/legal/fraudalert.js Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

9 of 64 10/11/2010 11:31 AM

Page 10: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatesearch/ Try to make the URLreadable to humans, onlyuse lowercase characters,avoid obscure characterspeople can't easily type ordescribe.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

10 of 64 10/11/2010 11:31 AM

Page 11: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/contactus/contact Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/are-y

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/can-

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/are-y

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/are-y

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 12: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/reloc

www.century21.com/communities/nj-re

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/i-kno

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/commercial/about Avoid file extensionswhere possible.

www.century21.com/communities/topq Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 13: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/commercial/about Try to make the URLreadable to humans, onlyuse lowercase characters,avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/commercial/about Try to make the URLreadable to humans, onlyuse lowercase characters,avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/commercial/about Only use lowercasecharacters, avoid fileextensions wherepossible.

www.century21.com/communities/topq Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 14: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/communities/virgi

www.century21.com/communities/do-y

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/need

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/if-yo

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look Try to make the URLreadable to humans.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

14 of 64 10/11/2010 11:31 AM

Page 15: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/?tab=agent Avoid or minimise queryparameters wherepossible.

www.century21.com/?tab=office Avoid or minimise queryparameters wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/calculators/rent-vs Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 16: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/communities/do-w

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/calculators/amorti Avoid file extensionswhere possible.

www.century21.com/communities/are-y

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/calculators/refinan Avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/look

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions where

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 17: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

possible.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/prov

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

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17 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/think

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

18 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/?svf=lsoc Avoid or minimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise query

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

parameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/?tab=area Avoid or minimise queryparameters wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

20 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/?ActiveTab=agent Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/sitemap/real-esta

www.century21.com/communities/wha

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

21 of 64 10/11/2010 11:31 AM

Page 22: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/careerfranchise/fra Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/sitemap/sitemapB Only use lowercasecharacters, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/search/area.jsp Avoid file extensionswhere possible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/?svf=lsac Avoid or minimise queryparameters wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions where

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Score Page Recommendations Importance

possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/sellingadvice/first Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/are-y

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/sellingadvice/first Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/im-t

www.century21.com/communities/do-y

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

23 of 64 10/11/2010 11:31 AM

Page 24: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

24 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/contactus/contact Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/my-c

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/we-w

www.century21.com/communities/i-am

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/we-a

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/topq Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

25 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/desp

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/i-wa

www.century21.com/careerfranchise/ca Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/i-am

www.century21.com/communities/my-c

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

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26 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/i-hea

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-lok

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/contactus/contact Avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/contactus/listapro Avoid file extensionswhere possible.

www.century21.com/communities/i-hav

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/rent

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/live-

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

27 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/office/contact.jsp? Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/aboutus/upromise Avoid file extensionswhere possible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/rent

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28 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/office/contact.jsp? Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

29 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/office/contact.jsp? Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

30 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/i-am

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/does

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/anyo

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/are-y

www.century21.com/communities/scho

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Score Page Recommendations Importance

www.century21.com/communities/do-y

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

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32 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/how

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look

www.century21.com/communities/need

www.century21.com/communities/do-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/whe

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/look

www.century21.com/communities/aloh

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/we-a

www.century21.com/communities/we-a

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/wha

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions where

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

possible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/how

www.century21.com/communities/we-a

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/we-a

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/whe

www.century21.com/communities/i-inh

www.century21.com/communities/are-

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

35 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/does

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/we-a

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/iam-

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-live

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look

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Score Page Recommendations Importance

www.century21.com/communities/do-y

www.century21.com/communities/any-

www.century21.com/communities/look

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/we-h

www.century21.com/communities/do-y

www.century21.com/communities/are-

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/need

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/any-

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sing

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/i-wo

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions where

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look

www.century21.com/communities/fami

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/if-i-p

www.century21.com/communities/are-

www.century21.com/communities/reloc

www.century21.com/communities/how

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/are-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/how

www.century21.com/communities/look

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/iam-

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/im-lo

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/wha

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-ma

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/just-

www.century21.com/communities/l-wa

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/wha

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

42 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-wa

www.century21.com/communities/i-saw

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/wou

www.century21.com/communities/look

www.century21.com/communities/how

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions where

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

possible.

www.century21.com/communities/i-nee

www.century21.com/communities/how

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/does

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/test/

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/look

www.century21.com/communities/wha

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

44 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am Try to make the URLreadable to humans.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/if-yo

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/how

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/i-am

www.century21.com/communities/do-y

www.century21.com/communities/i-am

www.century21.com/communities/how

www.century21.com/communities/wan

www.century21.com/communities/wha

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/i-am

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/does

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-hav

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/beac

www.century21.com/communities/i-am

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/communities/how

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/does

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

48 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/hi-m

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/does

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/look

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid file

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

extensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/im-lo Try to make the URLreadable to humans.

www.century21.com/communities/i-am

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/i-wa

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/i-am

www.century21.com/communities/do-y

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/my-h

www.century21.com/communities/ques Avoid or minimise queryparameters wherepossible, use dashesinstead of underscores,avoid file extensionswhere possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/can-

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/hiim

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/does

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

51 of 64 10/11/2010 11:31 AM

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/lokin

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/can-

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/topq Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/look

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/hi-w

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look

www.century21.com/communities/i-loo

www.century21.com/communities/i-am

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 55: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/is-it

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/do-y

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions where

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Page 56: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

possible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/need

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

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Score Page Recommendations Importance

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/look

www.century21.com/communities/how

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/i-am

www.century21.com/communities/i-did

www.century21.com/communities/whe

www.century21.com/communities/i-wo

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/rent

www.century21.com/communities/if-i-w

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/how

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 58: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

www.century21.com/reporting/listing?i Only use lowercasecharacters, avoid orminimise queryparameters wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Page 59: URL Format - Optimize for Search Engines

Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/can-

www.century21.com/communities/i-kno

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/property/direction Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/are-y

www.century21.com/communities/are-y

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/index.jsp?id Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/topq Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

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Score Page Recommendations Importance

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/sear Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/communities/acco Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/office/contact.jsp? Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/agent/contact.jsp Avoid or minimise queryparameters wherepossible, avoid fileextensions wherepossible.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

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Score Page Recommendations Importance

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

www.century21.com/realestatelistings/ Try to make the URLreadable to humans, onlyuse lowercase characters.

http://seogoogleguru.mysiteray.com/?&pagetree=&from...

64 of 64 10/11/2010 11:31 AM


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