Vernon ChanManaging Directorscratchdisk creative Sdn BhdPart of the Level5 Creative Group
Graphic Design, Advertising + Visual Communication
twitter.com/vernieman
Rules
Don’t believe a word I say.1
Have a sense of humour.if you don’t - beg, borrow or steal.
2
If you have an Ureka moment while this preso is in progress, shout “Ureka!”
3
like you and me, animals have brains too. And they dream. Oh yes!
Bizkit the Dreaming Dog (http://www.youtube.com/watch?v=z2BgjH_CtIA)
understandWe believe in creative dialogue. We believe in understanding you. Your problems and your needs. Let's talk. Over a cup of coffee. Or two. Or three.
researchWe bring the understanding of you and fuse it with research. It's a dirty job, but we love doing it.
create
Ooo...the fun bit! We fuse our talent, knowledge and experience to produce exciting ideas. Lots of them.
justify
We maintain an open-minded attitude and always challenge in order to find the best possible solution. Self-critical. Built-in filtration system to 'cut the crap' and keep things simple + effective.
deploy
The moment we’ve been waiting for. We deliver you ideas that transform and exceed expectations.
Top tips. Bits n bites.Keep a notebook/scrapbook.
Doodle.
Ask questions.
Read. Read. Read.
Go out and play.
Seek new experiences.
Mind-map your thoughts.
Be still. Observe. Absorb.
Meet people! Interact.
Brainstorm. Two heads are better than one.
Never throw out an idea.
Keep an open mind. Always.
Start.
credit where credit is due
Hakim + Urekascratchdisk + Level5 teamSteve Jobs, Jonnie Ive, Apple + Apple Design TeamMother NatureGuy Kawasaki (10/20/30 Rule. Sorry Guy, I messed up!)
GoogleGod + the UniverseTwitter + all Twitterers!Mindmeister + MindnodeTechnology + WWWEveryone!
Thank you for inspiring me!
Now stop listening to this idiot and go generate some kick-ass ideas!
Disclaimer: Ideas for this preso were generated from
thin air and then some. Time taken: 3 hours.
all creatives in this presentation are property of scratchdisk creative. no visuals - in part or in full are
to be used, modified, reversed-engineered, reproduced, distributed in any form or manner
without prior written consent to scratchdisk creative.
some stock imagery are property of corbis images. all other images are property of respective owners.
the little creative company that does big creative things
scratchdisk creative sdn bhd
www.scratchdisk.bizPart of the Level5 Creative Group