ProsperChina™450 W. Wilson Bridge Rd.Suite 370Worthington, OH 43085Ph: 614-846-0146
Special Report:Upper Income Chinese Consumers
19,402 respondents participated in the ProsperChina™ Q4 2010 Survey.
© 2011, Prosper®
Many purchase intentions for big ticket items in China
are down year over year among Adults 18-54.
Source: ProsperChina™ Q4 Survey, 2009 & 2010
DVD/VCR
Stereo Equipment
Major Home Improvement
House
TV
Home Appliances
Furniture
Jewelry/Watch
Digital Camera
Vacation Travel
Computer
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Do you plan to make any of the following major (big dollar) purchases within the next 6 months?
(Adults 18-54)
Q4 2010
Q4 2009
© 2011, Prosper®
High earners in China are also cutting back on many
major purchases.
DVD/VCR
Stereo Equipment
Major Home Improvement
House
TV
Furniture
Home Appliances
Jewelry/Watch
Digital Camera
Computer
Vacation Travel
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Do you plan to make any of the following major (big dollar) purchases within the next 6 months?
(100,000 RMB+)
Q4 2010
Q4 2009
Source: ProsperChina™ Q4 Survey, 2009 & 2010
© 2011, Prosper®
What makes of vehicles do Chinese consumers drive
most often?
Source: ProsperChina™ Q4 Survey 2010, N = 19,402
We asked Chinese consumers who owned vehicles what make of vehicle they drove most often.
Volkswagen, Honda and Buick topped the list for Adults 18-54 and for those with incomes of 100,000 RMB or greater.
© 2011, Prosper®
Top 10 Cars Owned
Adults 18-54 100,000+ RMB Volkswagen 11.0% Volkswagen 14.1%
Honda 8.0% Honda 10.2%
Buick 6.5% Buick 8.2%
Audi 6.1% Audi 7.7%
Hyundai 5.5% Toyota 5.8%
Chery 5.4% Chevrolet 5.7%
Chevrolet 5.3% Hyundai 5.3%
BYD 4.7% Ford 4.3%
FAW 4.5% FAW 4.2%
Toyota 4.1% Citroen 3.3%
…and what makes are they planning to buy?
Top 10 Cars Considering (Plan to Purchase a Vehicle in the next six months)
Adults 18-54 100,000+ RMBAudi 10.5% Audi 15.0%Buick 8.4% BMW 10.0%Volkswagen 8.1% Buick 9.4%Chevrolet 6.9% Volkswagen 9.3%Honda 6.8% Honda 7.0%BMW 6.4% Chevrolet 5.6%BYD 5.8% FAW 3.9%Hyundai 5.4% Toyota 3.4%Chery 4.9% Ford 3.3%FAW 3.5% Hyundai 3.3%
Source: ProsperChina™ Q4 Survey 2010, N = 19,402
© 2011, Prosper®
Chinese consumers earning 100,000+ RMB are more
concerned with fashion than the average consumer.
Source: ProsperChina™ Q4 Survey 2010, N = 19,402
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
20.3%14.9%
64.8%
20.7%
13.8%
65.5%
29.6%
9.3%
61.1%
Check the statement that best applies to your feel-ings about fashion.
Adults 18-54 66K-99K 100K+
© 2011, Prosper®
Foreign clothing brands are also more appealing to
high earning Chinese.
Source: ProsperChina™ Q4 Survey 2010, N = 19,402
Chinese Brand
US Brand
European Brand
Japanese Brand
Korean Brand0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%73.7%
14.0% 15.2%10.1%
17.9%
72.9%
15.3% 16.4%11.4% 17.7%
70.8%
22.7%29.0%
18.0%21.5%
When purchasing clothing, which brand do you prefer? (Check all that apply)
Adults 18-54 66K-99K 100K+
© 2011, Prosper®
For media inquiries:Chrissy Wissinger, Communications ManagerRandi Honkonen, [email protected] 614-846-0146
Contact
ProsperChina™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing PropserChina™ statistics; or the ProsperChina™ data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
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