Universum Research Communicating with Talent

Use facts to determine optimal reach and efficient use of budget in order to create the best possible communication strategy.

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Who We Are

Present in 60 countries with regional offices in New York

City, Paris, Shanghai, Singapore and Stockholm.

Serving more than 1 700 clients globally, including Fortune 100 companies.

Full service Employer Branding partner, taking clients from identifying

challenges, engaging talent to measuring success.

Helping the world’s leading organizations strengthen their Employer Brands for

over 25 years.

Surveying more than 1.3 million career-seekers,

partnering with thousands of universities and organizations.

Thought leaders in Employer Branding,

publishing content on C-suite level subjects.

Our Employer Branding content is published yearly

in renowned media, e.g. WSJ, CNN, Le Monde,

BusinessWeek.

How Do You Build a Strong Employer Brand with Universum?

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Review business plan and workforce plan

Understanding of needs

Identify opportunities in the recruitment funnel

Understand your current position

Decide where to put primary focus

Prioritize

Employ the Universum ‘Drivers of Employer Attractiveness’

Preferences and current image

Develop unique and authentic content

Content creation

Prioritize, decide and activate

Strategic activation plan

Definition of success – set and track KPIs

Measure

Is your messaging attractive, true, credible, distinct and

sustainable?

Define and track the performanceof your EVP – your USPs

Communication testingand localising

Test and tailor

Activate your messaging

Action

Track and revise

Follow up (and refine)

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Outline

1. Your Story and Channel Mix is More Important Than Ever

2. Your Toolbox to Efficiently Craft Your Strategy

3. Sneak Peek: What You Can Expect

4. Next Steps

Talent is Exposed to Vast Amounts of Information Every Day and Capturing Their Attention Requires Comprehensive Reach Across Channels

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of the world’s internet traffic is from mobile devices and we now buy more smartphones than “dumb” phones

20%

In early 2014 nearly

3 billionpeople were online

hours of video are watched on YouTube

every month

6 billion

WhatsApp messages are sent every day

27 billionusers worldwide and, in

the US, has a wider reach than TV between 18-24

year olds.

1.2 billion

pictures are shared on social media every day

758 billion

Facebook has almost

Determining an Optimum Content Delivery Strategy Necessitates a Close Look at Costs

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High demand(talent use the channel)

Low demand(talent don´t use the channel)

Highcosts

IncreaseConsider to increase

Consider to decrease Decrease

Different channels have different

purposes

Low costs

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WHAT IS YOUR CHALLENGE?

Insights Boost Your Reach Among Talent While Ensuring Efficient Budget Utilisation

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You can optimise your communication budget by using the information in this report. Distribution of the budget across different channels helps you focus on addressing key challenges in the attraction and recruitment process.

AWARENESS

CONSIDERATION

DESIRE

APPLICATION

BUDGET 2015

• Print channels x %

• Digital channels x %

• In-person channels x %

• Other channels x %

100%

BUDGET 2016

• Print channels x %

• Digital channels x %

• In-person channels x %

• Other channels x %

100%

An optimised communication budget secures maximum cost efficiency and focus!

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What to Know to Build Your Communication Strategy

What does the media behavior of the talent you want to attract look like?

Which communication channels are most effective and allow you to get the most out of your communication budget?

How would your target group prefer employers to communicate with them in different channels?

What is happening in the digital world and how can you leverage social media to get the most out of new ways of communicating with the talent?

How can you improve your communication activities based on the challenges you face?

How has talent learned about you as an employer? Is this in line with your expectations?

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These questions will all be answered inThe Communicating with Talent Report

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EMPLOYER BRANDING EXPERTS

STORYTELLING AND CREATIVE EXPERTS

COMMUNICATION EXPERTS

WISDOMWhat and to whom should

you communicate?

STORYHow should you communicate?

DISTRIBUTION AND ENGAGEMENT

Where and when shouldyou communicate?

Partner with Universum to Cut Through the Noise

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Thanks…until next time

www.universumglobal.com