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Partner Report | Lebanese American University

Lebanon Edition | All main fields of study

Universum Talent Research 2015

About Universum

2015 | Lebanon | All main fields of study

2

With over 25 years of experience

researching the field of Employer

Branding, Universum is a recognised

world leader with tried and tested

frameworks.

Universum annually conducts

quantitative and qualitative research

with over 1.000.000 talented individuals

to gather insights into their career

preferences, communication habits and

their perception of potential employers.

For our clients around the world,

Universum is a trusted partner

providing solutions and services to

develop, improve and implement

tailored Employer Branding strategies.

Universum is the thought leader in

Employer Branding, with local experts

in research, consulting and

communication solutions, offering high-

quality insights.

Universum’s unique global reach

ensures the comparability of research

results across markets. We partner

with approximately 2.000 of the top

academic institutions in the world.

Universum employs smart, friendly and

professional experts and consultants,

who work with our clients in long-term

partnerships.

EVERY YEAR

1.000.000

We help higher educational institutions


3

Universum is the global leader in the field of employer branding and talent research. Through our market research,

consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as

support Higher Education Institutions in their roles.

Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help

nearly 2,000 colleges and universities worldwide to:

IDENTIFYTHE READINESS FOR PROFESSIONAL LIFE OF

YOUR STUDENTS AND ALUMNI

THE CAREER PREFERENCES AND

EXPECTATIONS OF STUDENTS AND ALUMNI

UNDERSTAND

PLANRELEVANT EMPLOYERS TO VISIT CAMPUS

ATTRACT

PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS

OF YOUR COLLEGE/UNIVERSITY

MANAGE


4

Sample client list

Some of the world´s most attractive employers


5

Universum in the Media

Universum Rankings and Thought leadership Publishers

Gain insight into the profile,

career and employer

preferences of your students

and the comparison groups.

What we cover in this report


12 Identify what kind of practical

experience, skills and mindset your

students have and what separates

them from the overall target group.

These insights will help you

improve the employability of your

students and alumni by being able

to communicate their unique value

to employers.

3 This chapter evaluates the brand

perception of your university with

respect to employability & career

advancement opportunities.

4Find out which are students’ most

preferred employers and get insight

into the career preferences and

expectations of your students in

comparison to the overall

population. Also, understand how

your institution has shaped the

career path of your students and

alumni.

5 Career Services are undergoing a

tremendous change around the

globe as they become a more and

more integral part of educational

institutions. Find out how students

currently use your career service,

how satisfied they are and how

you can better position your

career service for the future with

more relevant offerings.

1

2

34

5

CAREER SERVICES

EXECUTIVE SUMMARY

EMPLOYABILITY & READINESS

FOR PROFESSIONAL LIFE

UNIVERSITY BRAND

PERCEPTION

CAREER & EMPLOYER

PREFERENCES

6

About the Universum Talent Research and the target groups


7

• Students at higher educational institutions.

• Professionals with an academic degree

• Non-academics

THIS REPORT

Total number of

respondents in the survey 2 804

December 2014 to May 2015

Number of respondents

GROUP 1

882Your students

2 804GROUP 2

All students

THE QUESTIONNAIRE

RESPONDENTS

FIELD PERIOD

• Created with over 25 years of experience,

extensive research within HR, focus groups and

communication with our clients, students and

professionals.

• Global perspective - local insight.

• Conducted via an online survey. The online link

was distributed via university and alumni-

networks, communities, the Universum Panel

and different local and global partners.

Table of contents

8

Get insight into the profile, career and employer preferences of

your students and the comparison groups.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY

UNIVERSITY BRAND PERCEPTION

CAREER & EMPLOYER PREFERENCES

CAREER SERVICES

1

EXECUTIVE SUMMARY

?

Summary of your University Brand Perception


9• What is the first word that comes to mind when you think of your current educational institution?

• How likely is it that you would recommend your educational institution to friends or family?

• How satisfied are you with your current educational institution?

• This is an extract from a University Report based on the results of the Universum Talent

Survey 2015 in Lebanon. Please visit www.universumglobal.com for more information about

Universum and our global research.

TOP OF MIND ASSOCIATIONS WITH YOUR UNIVERSITY

AVERAGE UNIVERSITY RECOMMENDATION SCORE AVERAGE UNIVERSITY SATISFACTION SCORE

7,1 6,8

Your students All students

6,96,6


Lebanese American University Employability KPIs


10

Do students perceive you focus on their professional development?

How big is the share of game changers among your students?

Your students

Each KPI score is based on the share

of your students who qualify under

each category and is illustrated by a

gauge with five levels, going from red (0-

20%) to green (80-100%).

Professional

Development

PD

Scalable

Learning

SL

Game

Changer

GC

0-20% 20-40% 40-60% 60-80% 80-100%

Do your students gain sufficient practical experience during their studies?Practical

ExperiencePractical

Experience

PE

Do your students have a scalable learning mindset?

UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS

PRACTICAL EXPERIENCE

SCALABLE LEARNING

GAME CHANGER

General profile and summary of career preferences


11

AVERAGE AGE (years)

19,7

AVERAGE REPORTED

ACADEMIC PERFORMANCE

7,6 out of 10

Your students

44 %

AVERAGE EXPECTED

MONTHLY SALARY

56 % 1 690 EUR

TOP 3 MOST PREFERRED INDUSTRIES

1. Management and Strategy Consulting

2. Health Care Services

3. Media and Advertising

TOP CAREER GOALS

1. To have work/life balance

2. To be a leader or manager of people

2. To be entrepreneurial or creative/innovative

YEAR OF

GRADUATION

DISTRIBUTION:

High future earnings1. High future earnings

Professional training and development2. Professional training and development

Leadership opportunities3. Leadership opportunities

Innovation4. Innovation

A creative and dynamic work environment5. A creative and dynamic work environment

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

1. Future-Oriented

2. Solution-focused

3. Seeing the bigger picture

1%

23% 23% 25%

16%8%

4%

2014 2015 2016 2017 2018 2019 2020 orlater

General profile and summary of career preferences


12

AVERAGE AGE (years)

20,0

AVERAGE REPORTED

ACADEMIC PERFORMANCE

7,5 out of 10

All students

42 %

AVERAGE EXPECTED

MONTHLY SALARY

58 % 1 716 EUR

TOP 3 MOST PREFERRED INDUSTRIES

1. Management and Strategy Consulting

2. Media and Advertising

3. Health Care Services

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH1. Future-Oriented

2. Solution-focused

3. Taking time to think

TOP CAREER GOALS

1. To have work/life balance

2. To be entrepreneurial or creative/innovative

3. To be secure or stable in my job



Recognising performance (meritocracy)3. Recognising performance (meritocracy)

Innovation4. Innovation


TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

YEAR OF

GRADUATION

DISTRIBUTION:

1%

24%28%

22%14%

7% 4%

2014 2015 2016 2017 2018 2019 2020 orlater

Table of contents

13

Find out, what kind of practical experience, skills and mindset

your students have and what separate them from the overall

target group. These insights will help you improve the

employability of your students and alumni by being able to

communicate their unique value to employers.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER SERVICES

2

EMPLOYABILITY & READINESS FOR

PROFESSIONAL LIFE

How we operationalize Employability in the Universum Talent

Survey


14

SKILLS KNOWLEDGE ATTI TUDES

EXPERIENCES

SELF-ESTEEM

REFLECTION

COMPETENCES

EMPLOYABILITY

Employability KPIs in the Talent Survey 2015


15

International

Mind-set

IN

Leadership

Potential

LP

Game

Changer

GC

Scalable

Learning

SL

Skill

Confidence

SC

Practical

Experience

PE

Professional

Development

PD

1

2

3

4

5

6

7

How international is the talent population?

How big is the share of future leaders in the

talent population?

How big is the share of game changers in the

talent population?

Does the target population have a scalable

learning mindset?

How confident is the talent population

regarding their own skills?

Does the target population gain sufficient

practical experiences during their studies?

Is your educational institution perceived to be

focused on talents’ professional development?

INTERNATIONAL MIND-SET

LEADERSHIP POTENTIAL

GAME CHANGER

SCALABLE LEARNING

SKILL CONFIDENCE

PRACTICAL EXPERIENCE

UNIVERSITY PROFESSIONAL

DEVELOPMENT FOCUS

20% of your students have an International Mindset


16

Internationalists International

Mind-set

IN1


20% 16%

Share of talent with an

international mindset

within the target group:

Being an Internationalist is not only an experience on a CV, but:

• Comprises a global skill and mind-set which enables career success

• Allows individuals to recognise market & growth opportunities

• Enables individuals to handle complex situations and to successfully influence those who are

different from oneself

16% of your students have Leadership Potential


17

Leaders Leadership

Potential

LP2

Share of talent with

Leadership Potential

within the target group:


16% 12%

Having a large share of future leaders in the population is important, as those will be the individuals

who have the chance to influence business, governments and society in the future. Leaders combine:

• An ability to see the big picture in any situation, which helps them inspire both their teams and

themselves

• They prefer the benefits of working with others in a team environment, rather than being a “lone-

wolf”

• They understand responsibility as something to be desired and sought after

The Universum Career Profiles


18

Distribution per target group

All students

Your students


19

Game Changers Game

Changer

GC3

Share of talent with the

ability to be future

Game Changers:


26% 28%

26% of your students have the ability to be Game Changers

Game Changers are those that will help business to grow, to remain in the market and/or stay

innovative. While in the past the most efficient workers were often the most successful ones, the future

of business will value the ones showing passion for what they do. Game Changers are defined as

combining the following personality skills:

• Questing: actively seeking challenges to rapidly improve their performance

• Commitment and responsibility: desire to have a lasting and increasing impact on a particularly

industry or function

• Networking disposition: seek deep interactions with others and build strong, trust-based

relationships to gain new insights

53% of your students have a Scalable Learning Mindset


20

Scalable Learning Scalable

Learning

SL4

Share of talent

showing a growth

learning mindset:

The new business order moves efforts from scalable efficiency to scalable learning. The mindset and attitudes

behind this are crucial for talent to succeed in their professional life.

In an essence, growth learning is about innovation and creativity. It is the ability to continue learning and

never “arrive”.


53% 43%

?


21

How the scalable mindset differs between the target groups

• Do you associate yourself with below statements?

No, not at all Yes, always

1 2 3 4 5

Your students

All students


22

Skill confidence Skill

Confidence

SC5

Share of talent

showing a high level of

skill confidence:

Self-esteem and having confidence into their own personality, soft-skills and experience is important for the

employability of talent, especially in presenting it to potential employers to gain, keep or find new employment

when needed.


71% 70%

71% of your students are confident in their personality skills

?


23

Which personality skills describe each target group?

• Do these personality skills describe who you are?

Definitely not Definitely

1 2 3 4

Your students

All students

26% of your students have gained significant practical experience

during their studies


24

Practical Experience Practical

Experience

PE

Share of talent having

gained significant

practical experience:

6


26% 25%

Academic qualifications are not the only important requirement. Employers will also expect talent to

have hands-on experience, to have taken on positions of leadership and responsibility, and to show

real initiative before they graduate. Practical experience will:

• Provide talent with an insight into the workplace

• Help to develop key skills

• Provide opportunities to put one’s knowledge into practice

?


25

What kind of practical experiences do students have?

• Which of the following experiences do you have? Please select as many as applicable.

57%

40%

38%

37%

33%

30%

28%

24%

23%

17%

12%

9%

9%

6%

5%

49%

38%

42%

32%

31%

25%

29%

25%

17%

17%

9%

8%

10%

8%

7%

I have travelled abroad

I have had a summer job in my home country

I have been a tutor (e.g. in math or languages)

I have been a group leader in student events

I have had part-time jobs outside my area of study

I have done internships/apprenticeship in my home country

I have had a leading role in student organizations

I have had part-time jobs within my area of study

I have been a team leader in a sport club

I have studied abroad

I have had a summer job abroad

I have done the military/volunteer service

I have done internships/apprenticeship abroad

I have my own start-up

Other

Your students

All students

37% of your students perceive your university to have a strong

focus on their professional development


26

University Professional Development Focus Professional

Development

PD

Share of talent who

perceive their university

has a strong

professional

development focus:

Being an entrepreneurial university or having a focus on employability & professional development of talent are

core strategic goals for higher education around the globe.

The above KPI reflects the internal perception your talent population has about their university and thus helps

to guide the transformation from being “knowledge-ivory towers” to becoming “talent hubs”.

7


37% 31%

Table of contents

27

This chapter evaluates the brand perception of your university

with respect to employability & career advancement

opportunities.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER SERVICES

3


?

Top of mind associations with Lebanese American University


28• What is the first word that comes to mind when you think of your current educational institution? • These are answers written in by students.

• Spelling mistakes might occur.

?


29

Would your students recommend Lebanese American University

to a friend or family member? | Historical comparison

7,1

Average rate

2015:

8,0

Average rate

2014:

Not at all Extremely

likely


8%

4% 4%

2%

5%6%

14%

22%

14%

21%

1% 2% 1%

5%

8%

18%

19%

17%

28%

1 2 3 4 5 6 7 8 9 10

?


30

Would talent recommend their university to a friend or family

member? | Target Group Comparison


7,1Average rate:

6,8Average rate:


7,1

Not at all Extremely

likely

8%

4% 4%

2%

5%6%

14%

22%

14%

21%

10%

5%4% 4%

5%6%

13%

19%

12%

21%

1 2 3 4 5 6 7 8 9 10

?


31

How satisfied are your students with you?

• How satisfied are you with your current educational institution?

6,9

Average rate

2015:

7,9

Average rate

2014:

Your students Your students

6,6

Average rate

2015:

All students

Not at all

satisfied

Extremely

satisfied

4%6%

4%

2%

4%

11%

19%

25%

11%

14%

0%1% 1%

2%

6% 6%

22%

26%

20%

17%

6%6% 6%

4%

6%

10%

17%

24%

11% 11%

1 2 3 4 5 6 7 8 9 10


32• Source: Universum Student Survey 2013

Importance of employability & entrepreneurial aspects in university

branding

“Prospects for future

employment” is the

most integral factor in

choosing a college or

university

“Good reputation

among employers” is

the attribute that makes

a college or university

most attractive

(selected by 44% of students in

Europe)(selected by 43% of students in

Europe)


33• The items were developed with universities and career services around the world, to ensure

they are relevant and can be used for quality management, accreditation processes and

university brand management.

The Universum Drivers of perceived Employability & Career

Advancement Opportunities

Respondents were asked to select which of the attributes below they consider most

important, as well as which of those they associate with their educational institution:

Facilitates exchange between students & alumni networks Adapts to emerging trends and new knowledge

Provides individual career guidance / support Supports and develops entrepreneurship

Introduces a wide variety of career contacts (tutors, counsellor,

advisors)

Provides a launching pad for a career in a wide variety of

industries/branches

Prepares graduates well for their professional life Presents opportunities to network with employers

Teaches transferable and practical skills employers

are looking forEmbraces a diverse student body and teaching staff

Accommodates low student-to-professor ratio Is considered a target school for employers in my field

?


34

Most attractive attributes per target group

• Which of these are most important to you? (Max. 3)

Your students

All students

1. Prepares graduates well for their professional life

2. Presents opportunities to network with employers

3. Provides individual career guidance / support

1. Prepares graduates well for their professional life

2. Presents opportunities to network with employers


1.

2.

3.

4.

5.

YOUR UNIVERSITY’S STRENGTHS?

Where do you see the strengths of your University?

What do you believe are the opportunities to

differentiate from your competition?

Attractiveness vs. associations


35

Attra

ctiveness o

f th

e a

ttribute

s

within

the t

arg

et

gro

up

Attributes that your students associate with your university

Important areas where

your university rates low

–

Consider whether to

adapt communication

Important areas where your

university rates highly

–

Continue communicating

Less important areas

where your university

rates low

–

Monitor/no action

Less important areas

where your university rates

highly

–

Keep as is

Average

association for

your university

Average

attractiveness

of attributes

?


36

Employability & Advancement Opportunities

• Which of the following attributes do you associate with your educational institution?. Select as many as

applicable.


Attractiveness vs. Associations | Your students

1. Accommodates low student-to-professor ratio

2. Adapts to emerging trends and new knowledge

3. Embraces a diverse student body and teaching

staff

4. Facilitates exchange between students &

alumni networks

5. Introduces a wide variety of career contacts

(tutors, counselor, advisors)

6. Is considered a target school for employers in

my field

7. Prepares graduates well for their professional

life

8. Presents opportunities to network with

employers

9. Provides a launching pad for a career in a wide

variety of industries/branches


11. Supports and develops entrepreneurship

12. Teaches transferable and practical skills

employers are looking for

?


37

Points of parity and points of difference


applicable.


Th

e a

ttrib

ute

s a

re s

ort

ed

by im

po

rta

nce

Mo

st

att

ractive

a

cco

rdin

g to

yo

ur

stu

de

nts

?


38

Most frequent associations


applicable

60%

56%

53%

53%

50%

49%

47%

45%

43%

35%

34%

22%

57%

49%

42%

43%

50%

44%

45%

42%

41%

35%

30%

22%

Embraces a diverse student body and teaching staff

Presents opportunities to network with employers

Adapts to emerging trends and new knowledge

Provides individual career guidance / support

Prepares graduates well for their professional life

Introduces a wide variety of career contacts (tutors,counselor, advisors)

Is considered a target school for employers in myfield

Teaches transferable and practical skills employersare looking for

Provides a launching pad for a career in a widevariety of industries/branches

Supports and develops entrepreneurship

Facilitates exchange between students & alumninetworks

Accommodates low student-to-professor ratio

Your students

All students

Table of contents

39

Find out which are the most preferred employers by students and

get insight into the career preferences and expectations of your

students in comparison to the overall population. Also,

understand how your institution has shaped the career path of

your students and alumni.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER SERVICES

4


?


40

Students’ most preferred industries

• In which industries would you like to work most after graduating? You can choose up to 3 industries

20%

17%

17%

14%

13%

12%

11%

10%

10%

9%

17%

15%

16%

12%

11%

9%

12%

10%

7%

11%

Management and Strategy Consulting

Health Care Services

Media and Advertising

Construction

Banks

Real Estate

Educational and Scientific Institutions

Fashion, Accessories and Luxury Goods

Pharmaceuticals and Biotechnology

Technology Hardware & Equipment

Your students

All students

?


41

Students’ expected monthly salary

• What is your expected salary before taxes (excluding commission and bonus) at your first employment

after graduation?


1 690 EUR 1 716 EUR

All students - Female All students - Male

1 553 EUR 1 898 EUR

42

How do we see that the world is changing?

PAST FUTURE

WORK

GOAL

MANAGER

INSTRUCTIONS

DOGMA

AVOID MISTAKES

NATIONAL

HIERARCHY

DEPARTMENTS

LIFE

PURPOSE

MODERATOR

VALUES & CULTURE

CURIOSITY

LEARNING BY DOING

GLOBAL DIVERSITY

MERITROCACY

NETWORKS


?

“To have work/life balance” is the most important long term career

goal among your students


43• Which of these career goals are most important to you? Please select in order of preference, where '1'

is most important.• The graph shows career goals chosen as first, second or third choice.

44%

43%

43%

37%

35%

30%

24%

22%

16%

46%

36%

43%

38%

31%

30%

26%

22%

16%

To have work/life balance

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To be secure or stable in my job

To have an international career

To be dedicated to a cause or to feel that I amserving a greater good

To be autonomous or independent

To be competitively or intellectually challenged

To be a technical or functional expert

Your students

All students

?

Career goals over time


44• Which of these career goals are most important to you? Please select in order of preference, where '1'

is most important.• The graph shows career goals chosen as first, second or third choice.

All students

1

2

3

4

5

6

7

8

9

2013 2014 2015

To have work/life balance

To be entrepreneurial orcreative/innovative

To be secure or stable in my job

To be a leader or manager of people

To have an international career

To be dedicated to a cause or to feelthat I am serving a greater good

To be autonomous or independent

To be competitively or intellectuallychallenged

To be a technical or functional expert


45• This framework has been developed by Universum and is based on specific research within

HR, as well as focus groups and general communication with both our clients, students and

professionals.

The Universum Drivers of Employer Attractiveness

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

EXTRINSIC INTRINSIC

HA

RD

SO

FT

• Attractive/exciting products and services

• Corporate Social Responsibility

• Environmental sustainability

• Ethical standards

• Fast-growing/entrepreneurial

• Financial strength

• Innovation

• Inspiring management

• Market success

• Prestige

• A creative and dynamic work environment

• A friendly work environment

• Acceptance towards minorities

• Enabling me to integrate personal interests in my

schedule

• Interaction with international clients and colleagues

• Leaders who will support my development

• Recognising performance (meritocracy)

• Recruiting only the best talent

• Respect for its people

• Support for gender equality

• Challenging work

• Client interaction

• Personal control over my number of working hours

• Flexible working conditions

• High level of responsibility

• Opportunities for international travel/relocation

• Professional training and development

• Secure employment

• Team-oriented work

• Variety of assignments

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good reference for future career

• High future earnings

• Leadership opportunities

• Overtime pay/compensation

• Performance-related bonus

• Rapid promotion

• Sponsorship of future education

The attributes of the employer as an

organisation

The monetary compensation and other

benefits, now and in the future

The social environment and attributes of the

workplace

The contents and demands of the job, including

the learning opportunities provided by the job

?


46

What is important to your students?

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

1. High future earnings

2. Leadership opportunities

3. Good reference for future career

1. Innovation

2. Market success

3. Financial strength

EMPLOYER REPUTATION & IMAGE

1. A creative and dynamic work environment

2. Recognising performance (meritocracy)

3. Respect for its people

PEOPLE & CULTURE

1. Opportunities for international travel/relocation

2. Professional training and development

3. Challenging work

REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS

Your students

?

“High future earnings” is the overall most important attribute to

your students


47• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • This is the attractiveness of the 40 attributes in relation to how important respondents think its

driver is. This analysis gives a summarised 360 degree view of what influences employer

attractiveness.

Employer

Reputation &

Image

Job

Characteristics

People &

Culture

Remuneration

& Advancement

Opportunities

Your students




Innovation 4. Innovation


Opportunities for international travel/relocation6. Opportunities for international travel/relocation

Good reference for future career7. Good reference for future career

Challenging work8. Challenging work

Financial strength9. Financial strength

Respect for its people10. Respect for its people

?

Most attractive attributes


48• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • This is the attractiveness of the 40 attributes in relation to how important respondents think its

driver is. This analysis gives a summarised 360 degree view of what influences employer

attractiveness.

All students



Recognising performance (meritocracy)3. Recognising performance (meritocracy)

Innovation 4. Innovation


Opportunities for international travel/relocation6. Opportunities for international travel/relocation


Respect for its people8. Respect for its people

Secure employment9. Secure employment

Challenging work10. Challenging work

Employer Reputation & Image People & Culture

Remuneration & Advancement Opportunities Job Characteristics

The Universum Communication Channel Framework


49

DIGITAL• Blogs

• Career and job related apps

• Career guidance websites

• Employer advertisement in social media

• Employer advertisements on news/business-related websites

• Employer websites

• Job boards

• Live online events with employers

• Social media

• Targeted messages/notifications via email

• Brochures presenting career possibilities at a company/organisation

• Career magazines/guides/books

• Direct mailings per post

• Employer advertisements in business magazines

• Employer advertisements in lifestyle magazines & other periodicals

• Employer advertisements in newspapers

• University press & student organisation publications

• Employer advertisements on the radio

• Employer advertisements on TV

• Outdoor/billboard advertisements

• Career fairs

• Conferences arranged and hosted by employers

• Employer office/site visits

• Employer presentations on campus

• Employer-sponsored events

• Informational interviews with employers

• Lectures/case studies as part of curriculum

• Skills training sessions organised by employers

OTHER CHANNELSIN-PERSON

PRINT

?


50

Which communication channels do students use the most?

• Through which channels have you learnt about these employers? Please choose as many as

applicable.


Social media1. Social media

Employer websites2. Employer websites

Employer advertisements on TV3. Employer advertisements on TVCareer fairs 4. Career fairs

Outdoor/billboard advertisements5. Outdoor/billboard advertisements

Employer advertisement in social media6. Employer advertisement in social media

University press & student organisation publications7. University press & student organisation publications

Lectures/case studies as part of curriculum8. Lectures/case studies as part of curriculum

Career and job related apps9. Career and job related apps

Employer presentations on campus9. Employer presentations on campus

Social media1. Social media

Employer websites2. Employer websites

Employer advertisements on TV3. Employer advertisements on TVCareer fairs 4. Career fairs

Outdoor/billboard advertisements5. Outdoor/billboard advertisements

Employer advertisement in social media6. Employer advertisement in social media

Employer presentations on campus7. Employer presentations on campus

University press & student organisation publications8. University press & student organisation publications

Career guidance websites9. Career guidance websites

Lectures/case studies as part of curriculum10. Lectures/case studies as part of curriculum

Print Digital

In-person Other


51• For layout reasons, the employer’s name can be shortened in this report.

The Universum Rankings

“Below is a list of companies and

organisations. For which of

these employers would you

consider working?”

“Now choose the 5 employers

you most want to work for, your

5 Ideal Employers.”

“Have you applied or will you

apply to these employers?”

(115 employers within each

main field of study)

CONSIDERED EMPLOYER

RANKING (maximum five employers)POTENTIAL APPLICANTS’

RANKING

FULL COMPANY LIST

(as many as applicable)

IDEAL EMPLOYER RANKING

(Yes, I have / Yes, I will)

The Universum Recruitment Funnel


52

Do talent know

who the employer is?

Would they consider

working for that employer?

Do they want to

work for them?

Would they apply to

work for them?

Awareness

Percentage

Potential Applicants’

Ranking

Considered

Ranking

Ideal Employer

Ranking

UNIVERSUM

MEASUREMENT

AWARENESS

CONSIDERATION

DESIRE

APPLICATION

?

Your students | Business Administration


53

Considered Employer Ranking | Top 20

• Below is a list of companies and organisations. For which of these employers would you consider

working?

Employer Rank Percent Employer Rank Percent

Google 1 45,24% Sony 10 27,38%

Nestlé 2 40,08% General Motors 12 26,19%

Procter & Gamble (P&G) 3 38,49% Bank Audi 13 25,79%

Samsung 4 30,16% Azadea Group 14 24,21%

L’Oréal Group 5 29,76% Emirates (Airline) 15 21,83%

The Coca-Cola Company 6 29,37% EY (Ernst & Young) 15 21,83%

Johnson & Johnson 7 28,57% MBC 17 21,43%

Microsoft 7 28,57% Ford Motor Company 18 21,03%

PepsiCo 9 27,78% BLOM Bank 19 19,84%

Deloitte 10 27,38% Bank of Beirut 20 19,44%

?

Your students | Engineering/IT


54



working?


Dar Al-Handasah (Home of Engineering) 1 33,98% General Motors 11 14,45%

Google 2 33,20% HP 11 14,45%

Microsoft 3 28,13% Petrofac 13 14,06%

Samsung 4 22,27% Consolidated Contractors Company (CCC) 14 13,67%

Intel 5 21,88% Deloitte 14 13,67%

Sony 6 20,31% General Electric 14 13,67%

IBM 7 15,63% IKEA 14 13,67%

Oracle 7 15,63% Strategy& (former Booz & Company) 14 13,67%

Cisco Systems 9 14,84% Emirates (Airline) 19 13,28%

LG Electronics 9 14,84% Ford Motor Company 19 13,28%

?

Your students | Natural Sciences


55



working?


American University of Beirut Medical Center (AUBMC) 1 51,67% Pfizer 11 8,33%

L’Oréal Group 2 35,00% Emirates (Airline) 12 6,67%

Google 3 21,67% Mondelez International (formerly Kraft Foods) 12 6,67%

Nestlé 3 21,67% Procter & Gamble (P&G) 12 6,67%

Johnson & Johnson 5 20,00% Samsung 12 6,67%

Sidra Medical and Research Center 6 16,67% Al Futtaim Group 16 5,00%

PepsiCo 7 15,00% Bank Audi 16 5,00%

The Coca-Cola Company 8 13,33% British American Tobacco 16 5,00%

GSK - GlaxoSmithKline 9 11,67% HP 16 5,00%

Microsoft 9 11,67% IBM 16 5,00%

?



56

Ideal Employer Ranking | Top 20

• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.


Google 1 27,13% The Coca-Cola Company 10 8,91%

Procter & Gamble (P&G) 2 21,86% Emirates (Airline) 12 8,50%

Nestlé 3 17,41% MBC 13 8,10%

Deloitte 4 16,19% Samsung 13 8,10%

EY (Ernst & Young) 5 12,96% Johnson & Johnson 15 7,29%

Bank Audi 6 12,55% General Motors 16 6,88%

L’Oréal Group 6 12,55% Philip Morris International 16 6,88%

Microsoft 8 10,53% Sony 16 6,88%

Azadea Group 9 9,31% IKEA 19 6,07%

J.P. Morgan 10 8,91% PepsiCo 19 6,07%

?



57




Google 1 24,70% The Boston Consulting Group (BCG) 10 6,48%

Dar Al-Handasah (Home of Engineering) 2 22,67% Emaar 12 6,07%

Microsoft 3 18,62% IBM 13 5,67%

Samsung 4 10,53% Cisco Systems 14 5,26%

Intel 5 10,12% General Motors 14 5,26%

Strategy& (former Booz & Company) 6 8,91% IKEA 14 5,26%

Consolidated Contractors Company (CCC) 7 8,50% Oracle 14 5,26%

Sony 8 7,69% Petrofac 14 5,26%

Daimler/Mercedes-Benz 9 6,88% Qatar Airways 14 5,26%

Emirates (Airline) 10 6,48% Saudi Aramco 14 5,26%

?



58




American University of Beirut Medical Center (AUBMC) 1 42,86% The Coca-Cola Company 9 5,36%

L’Oréal Group 2 17,86% Al Futtaim Group 12 3,57%

Nestlé 3 16,07% Emirates (Airline) 12 3,57%

Google 4 12,50% Microsoft 12 3,57%

GSK - GlaxoSmithKline 5 10,71% Mondelez International (formerly Kraft Foods) 12 3,57%

Johnson & Johnson 5 10,71% Novartis 12 3,57%

Pfizer 7 7,14% PepsiCo 12 3,57%

Sidra Medical and Research Center 7 7,14% Petrofac 12 3,57%

Procter & Gamble (P&G) 9 5,36% SABIC 12 3,57%

Saudi Aramco 9 5,36% Strategy& (former Booz & Company) 12 3,57%

?



59

Potential Applicants’ Ranking | Top 20

• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply

(students)

• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely

(Professionals)


Deloitte 1 6,42% HSBC 11 2,14%

Procter & Gamble (P&G) 2 5,88% J.P. Morgan 11 2,14%

Google 3 5,35% MBC 11 2,14%

Bank Audi 4 4,81% PwC (PricewaterhouseCoopers) 11 2,14%

EY (Ernst & Young) 4 4,81% Sony 11 2,14%

Nestlé 4 4,81% BLOM Bank 16 1,87%

Azadea Group 7 3,21% Emirates (Airline) 16 1,87%

L’Oréal Group 8 2,67% Johnson & Johnson 16 1,87%

Philip Morris International 9 2,41% PepsiCo 16 1,87%

Samsung 9 2,41% Chalhoub Group 20 1,60%

?



60



(students)


(Professionals)


Dar Al-Handasah (Home of Engineering) 1 9,70% Procter & Gamble (P&G) 8 2,34%

Google 2 7,36% Schlumberger 8 2,34%

Consolidated Contractors Company (CCC) 3 4,35% Emirates (Airline) 13 2,01%

Microsoft 3 4,35% MTC group 13 2,01%

Strategy& (former Booz & Company) 3 4,35% Oracle 13 2,01%

Intel 6 2,68% PwC (PricewaterhouseCoopers) 13 2,01%

Samsung 6 2,68% Al Futtaim Group 17 1,67%

Daimler/Mercedes-Benz 8 2,34% Atkins 17 1,67%

Emaar 8 2,34% Cisco Systems 17 1,67%

Petrofac 8 2,34% McKinsey & Company 17 1,67%

?



61



(students)


(Professionals)


American University of Beirut Medical Center (AUBMC) 1 17,86% Johnson & Johnson 7 3,57%

GSK - GlaxoSmithKline 2 10,71% PepsiCo 7 3,57%

L’Oréal Group 2 10,71% Petrofac 7 3,57%

Nestlé 2 10,71% Procter & Gamble (P&G) 7 3,57%

Pfizer 5 7,14% SABIC 7 3,57%

Saudi Aramco 5 7,14% Shell 7 3,57%

Emirates (Airline) 7 3,57% The Boston Consulting Group (BCG) 7 3,57%

Halliburton 7 3,57% The Coca-Cola Company 7 3,57%

Table of contents

62

Career Services are undergoing a tremendous change around

the globe while becoming a more and more integral part of

schools. Find out how students currently use your Career

Services, how satisfied they are and how you can better position

your Career Services with more adequate offerings for the future.

1

2

3

4

5

EXECUTIVE SUMMARY

EMPLOYABILITY



CAREER SERVICES

5

CAREER SERVICES

?


63

To what extent are students using the career services you offer?

• Which of these career services have you used at your educational institution? Select as many as

applicable.

Lebanese American University

Share of students using one or more

career services at their university

Share of students not using any career

service at their university

49%

40%

38%

31%

30%

28%

26%

20%

19%

6%

18%

Career / job / internship fairs

Career preparation workshops (e.g. resume/CVwriting, interviewing)

Personality or skills testing to better understandmy career preferences and options

Help with my career planning

General help with job/internship search andCV/interview preparation

Employer presentations

Online career advice

Company database with job and internshippostings

Virtual career fairs/meet-ups with employers

Other

None of the above

18%

82%

?


64

General usage of career services

• Which of these career services have you used at your educational institution? Select as many as

applicable.

All universities

Share of students using one or more

career services at their university

Share of students not using any career

service at their university

40%

32%

30%

29%

29%

26%

21%

19%

18%

5%

21%


Career preparation workshops (e.g. resume/CVwriting, interviewing)

Personality or skills testing to better understandmy career preferences and options


General help with job/internship search andCV/interview preparation




Company database with job and internshippostings

Other

None of the above

21%

79%

?


65

How satisfied are your students with the career services you offer?

• How would you rate the career services offered at your educational institution? 1 – Poor, 10 – Excellent

6,5

6,2

Poor Excellent

AVERAGE

SATISFACTION:

Lebanese American University

All universities

6% 6%

2%

4%

11%11%

16%

22%

12%

10%

7%

5%6%

6%

11%

12%

16%

19%

10%9%

1 2 3 4 5 6 7 8 9 10

?


66

Which are the most important career services to your students?


45%

43%

39%

32%

31%

23%

13%

13%

11%

3%

5%

40%

40%

32%

32%

32%

21%

13%

13%

9%

3%

6%



Personality or skills testing to better understand my careerpreferences and options

General help with job/internship search and CV/interviewpreparation

Career preparation workshops (e.g. resume/CV writing,interviewing)



Company database with job and internship postings


Other

None of the above

Your students

All students

Next steps for your strategy?


67

The top five most attractive

attributes for your students

DO THESE

ATTRIBUTES

DIFFERENTIATE

YOU FROM YOUR

COMPETITORS?

FOCUS DIFFERENTIATING

The top five most attractive

attributes of Lebanese

American University

according to your students

ARE YOU

CURRENTLY

FOCUSING ON

THE RIGHT

ATTRIBUTES?

IF NOT, WHICH

ATTRIBUTES

SHOULD YOU

FOCUS ON IN

THE NEXT YEAR?

• Prepares graduates well for their

professional life

• Presents opportunities to

network with employers

• Provides individual career

guidance / support

• Teaches transferable and

practical skills employers are

looking for

• Is considered a target school for

employers in my field

• Embraces a diverse student

body and teaching staff

• Presents opportunities to

network with employers

• Adapts to emerging trends and

new knowledge

• Provides individual career

guidance / support

• Prepares graduates well for their

professional life

Are you INTERESTED

In getting MORE insights about

students, alumni or employers?

THANK YOU!


69

APPENDIX

• Highest qualification

• Main field of study

• Educational institutions

• Area of study

• Employer rankings

• Importance of attributes for all four drivers of

employer attractiveness

?


70

Highest qualification

• What qualification or degree are you currently pursuing? (students)

• What is your highest qualification or degree? (professionals)

80%

8%

3%

2%

7%

68%

18%

3%

2%

9%

Bachelor's

Master's (non-MBA)

PhD

I have already graduated

Other Your students

All students

?


71

Main field of study

• What is your main field of study? (students)

• What was your main field of study? (professionals)

30%

29%

17%

17%

7%

35%

21%

17%

18%

9%

Engineering/IT

Business Administration

Health/Medicine

Humanities/Liberal Arts/Education/Law

Natural Sciences Your students

All students

?


72

Educational institutions (1/1)

• Which educational institution do you attend? (students)

• Which educational institution did you mainly attend? (professionals)

All students

University All students University All students

Lebanese American University 37% Other 35%

American University of Beirut 27%

?


73

Areas of study

• Please select your major(s)/main area(s) of study.

All students | Business (1/1)

Area of study All students Area of study All students

Finance 23% Human Resources Management 4%

Marketing 22% Strategy 4%

Economics 17% Econometry 3%

Management 17% International Trade 3%

Accounting/Auditing/Taxation 14% Management Information Systems 3%

International Business 7% Logistics Management 3%

Public Administration 5% Labour Economics and Industrial Relations 3%

Tourism Management 4% Communication Studies 1%

Entrepreneurship 4% Other Business 5%

?


74

Areas of study


All students | Engineering (1/1)


Architectural Engineering 20% Mechatronics Engineering 1%

Civil/Construction Engineering 17% Manufacturing Engineering 1%

Mechanical Engineering 16% Finance Engineering 1%

Computer Engineering/Computer Science 14% Control & Automation Engineering 1%

Electronic & Communication Engineering 13% Aeroneutical / Aerospace Engineering 1%

Electrical Engineering 11% Mathematics Engineering 0%

Chemical Engineering 5% Naval Architecture 0%

Industrial Engineering 4% Mining Engineering 0%

Software Engineering 4% Geomatics Engineering 0%

Urban and Regional Planning 3% Marine/Maritime Engineering 0%

Petroleum Engineering 3% Meteorological Engineering 0%

Environmental Engineering 2% Quality Engineering 0%

Management Engineering 2% Metallurgical and Materials Engineering 0%

Agriculture/Food Engineering 2% Physics Engineering 0%

Biomedical Engineering 1% Other Engineering 5%

Robotics 1%

?


75

Areas of study


All students | IT (1/1)


Computer Science / Engineering 58% Artificial Intelligence 15%

Software Engineering 46% Business Systems Analysis and Design 12%

Information Systems 26% Electronic Publishing 11%

Information Management 22% Business Computing Systems 6%

e-Business Systems 16% Other IT 5%

?


76

Areas of study


All students | Natural Sciences (1/1)


Molecular Biology & Genetics 27% Human Sciences 7%

Chemistry 25% Geology/Earth Sciences 5%

Mathematical Sciences 16% Physical Science 3%

Biochemistry 14% Statistics 2%

Physics 10% Other Natural Science 17%

Nutrition 8%

?


77

Areas of study


All students | Humanities (1/1)


Political Science 18% Linguistics/Foreign Languages 8%

Psychology 16% Teaching/Education 7%

Design 16% Western Languages & Literature 5%

Creative Arts 14% Philosophy 4%

Literature 13% History/Philosophy 3%

International Relations 11% Music 2%

Communication 11% Other Humanities 9%

Social Sciences 9%

?


78

Areas of study


All students | Law (1/1)


International Law 39% Media Law 10%

Criminal Litigation 30% International Commercial Law 6%

Law and Property Valuation 17% Other Law 33%

Commercial Law 15%

?


79


• Below is a list of employers. Which of these employers would you consider working for? Please select

as many as applicable.

All students | Business Administration


Google 1 41,99% General Motors 16 19,06%

Nestlé 2 33,98% MBC 17 18,54%

Procter & Gamble (P&G) 3 29,61% Bank of Beirut 18 18,17%

L’Oréal Group 4 27,12% EY (Ernst & Young) 19 17,67%

Microsoft 5 25,70% The Boston Consulting Group (BCG) 20 16,22%

Bank Audi 6 25,66% Unilever 21 15,97%

Samsung 7 24,65% Byblos Bank 22 15,92%

PepsiCo 8 23,50% IKEA 23 15,82%

The Coca-Cola Company 9 22,80% Solidere 24 15,79%

Sony 10 22,22% J.P. Morgan 25 15,72%

Deloitte 11 21,83% Ford Motor Company 26 15,16%

Johnson & Johnson 12 21,43% HSBC 27 15,14%

Azadea Group 13 20,87% Qatar Airways 28 14,70%

Emirates (Airline) 14 19,78% Strategy& (former Booz & Company) 29 14,60%

BLOM Bank 15 19,63% Philip Morris International 30 14,33%

?


80




All students | Engineering/IT


Google 1 33,40% Dell 16 12,59%

Dar Al-Handasah (Home of Engineering) 2 30,45% Emirates (Airline) 17 12,54%

Microsoft 3 27,17% Qatar Airways 17 12,54%

Samsung 4 24,60% Daimler/Mercedes-Benz 19 12,38%

Sony 5 22,16% Alfa 20 12,00%

Intel 6 20,93% Nokia 21 11,94%

IBM 7 16,48% Cisco Systems 22 11,80%

HP 8 15,65% Oracle 23 11,55%

Petrofac 9 14,81% The Boston Consulting Group (BCG) 24 11,30%

General Electric 10 14,79% Shell 25 11,02%

LG Electronics 11 14,53% Siemens 26 10,96%

Consolidated Contractors Company (CCC) 12 13,75% Philips 27 10,31%

Strategy& (former Booz & Company) 13 13,56% Saudi Aramco 28 10,22%

General Motors 14 12,66% MTC group 29 9,92%

Ford Motor Company 15 12,59% McKinsey & Company 30 9,72%

?


81




All students | Natural Sciences


American University of Beirut Medical Center (AUBMC) 1 39,15% Mars 15 5,19%

L’Oréal Group 2 21,70% MBC 15 5,19%

Nestlé 3 21,23% Saudi Aramco 15 5,19%

Google 4 20,28% Unilever 15 5,19%

Sidra Medical and Research Center 5 16,04% British American Tobacco 20 4,72%

Johnson & Johnson 6 12,74% Dar Al-Handasah (Home of Engineering) 20 4,72%

Microsoft 7 11,32% Shell 20 4,72%

PepsiCo 7 11,32% Sony 20 4,72%

The Coca-Cola Company 9 10,85% Henkel 24 4,25%

Samsung 10 8,02% IBM 24 4,25%

Mondelez International (formerly Kraft Foods) 11 7,08% Alfa 26 3,77%

Petrofac 12 6,13% BLOM Bank 26 3,77%

Pfizer 12 6,13% HP 26 3,77%

Emirates (Airline) 14 5,66% IKEA 26 3,77%

GSK - GlaxoSmithKline 15 5,19% Procter & Gamble (P&G) 26 3,77%

?



82




Google 1 26,23% The Boston Consulting Group (BCG) 16 6,83%

Procter & Gamble (P&G) 2 15,08% Bank of Beirut 17 6,57%

Bank Audi 3 13,32% PepsiCo 18 6,12%

L’Oréal Group 4 12,70% PwC (PricewaterhouseCoopers) 19 6,08%

Nestlé 5 12,67% Strategy& (former Booz & Company) 20 5,82%

Deloitte 6 11,48% Unilever 21 5,78%

Microsoft 7 9,20% McKinsey & Company 22 5,77%

EY (Ernst & Young) 8 9,06% Qatar Airways 23 5,61%

J.P. Morgan 9 8,46% Sony 24 5,60%

Azadea Group 10 8,14% Byblos Bank 25 5,42%

MBC 11 8,10% General Motors 26 5,39%

Samsung 12 7,98% Johnson & Johnson 27 5,24%

Emirates (Airline) 13 7,94% Daimler/Mercedes-Benz 28 5,04%

BLOM Bank 14 7,08% Solidere 29 5,00%

The Coca-Cola Company 15 6,95% Al Futtaim Group 30 4,40%

?



83




Google 1 24,77% Oracle 16 4,98%

Dar Al-Handasah (Home of Engineering) 2 20,35% McKinsey & Company 17 4,51%

Microsoft 3 16,45% Saudi Aramco 18 4,48%

Samsung 4 12,45% General Electric 19 4,32%

Sony 5 8,93% Alfa 20 4,30%

Intel 6 8,82% Emaar 21 4,18%

Consolidated Contractors Company (CCC) 7 8,04% Schlumberger 22 4,10%

Daimler/Mercedes-Benz 8 6,68% Cisco Systems 23 3,85%

Strategy& (former Booz & Company) 9 6,64% Qatar Airways 24 3,84%

The Boston Consulting Group (BCG) 10 6,27% Bain & Company 25 3,56%

Emirates (Airline) 11 5,89% IKEA 26 3,54%

Petrofac 12 5,80% Shell 27 3,44%

Ford Motor Company 13 5,45% Procter & Gamble (P&G) 28 3,42%

IBM 14 5,34% L’Oréal Group 29 3,42%

General Motors 15 5,22% Nestlé 30 3,36%

?



84




American University of Beirut Medical Center (AUBMC) 1 32,66% Mars 15 3,52%

L’Oréal Group 2 14,57% Samsung 15 3,52%

Nestlé 3 13,57% Unilever 15 3,52%

Google 4 12,06% Emirates (Airline) 19 3,02%

Sidra Medical and Research Center 5 11,06% Shell 19 3,02%

Johnson & Johnson 6 6,53% MBC 21 2,51%

The Coca-Cola Company 6 6,53% Procter & Gamble (P&G) 21 2,51%

GSK - GlaxoSmithKline 8 5,03% Sony 21 2,51%

Mondelez International (formerly Kraft Foods) 8 5,03% Daimler/Mercedes-Benz 24 2,01%

Saudi Aramco 8 5,03% Ford Motor Company 24 2,01%

Microsoft 11 4,52% HP 24 2,01%

PepsiCo 11 4,52% Novartis 24 2,01%

Pfizer 11 4,52% ADNOC and its Group of Companies (Abu Dhabi National Oil Company) 28 1,51%

Petrofac 14 4,02% General Electric 28 1,51%

Dar Al-Handasah (Home of Engineering) 15 3,52% Henkel 28 1,51%

?



85



(students)


(Professionals)


Google 1 6,45% PepsiCo 16 2,15%

Deloitte 2 5,01% McKinsey & Company 17 2,13%

Bank Audi 3 4,68% Samsung 18 1,83%

Procter & Gamble (P&G) 4 4,28% Unilever 19 1,75%

Nestlé 5 3,92% HSBC 20 1,68%

EY (Ernst & Young) 6 3,83% Byblos Bank 21 1,64%

L’Oréal Group 7 3,72% Johnson & Johnson 22 1,58%

Azadea Group 8 3,08% Daimler/Mercedes-Benz 23 1,40%

PwC (PricewaterhouseCoopers) 9 2,68% Philip Morris International 24 1,39%

Strategy& (former Booz & Company) 10 2,64% Chalhoub Group 25 1,34%

BLOM Bank 11 2,47% Al Futtaim Group 26 1,33%

J.P. Morgan 12 2,29% Sony 27 1,31%

MBC 13 2,26% Microsoft 28 1,30%

The Boston Consulting Group (BCG) 14 2,23% Bank of Beirut 29 1,23%

Emirates (Airline) 15 2,20% Qatar Airways 30 1,22%

?



86



(students)


(Professionals)


Dar Al-Handasah (Home of Engineering) 1 8,13% Alfa 16 1,77%

Google 2 7,84% Sony 17 1,69%

Microsoft 3 4,35% Procter & Gamble (P&G) 18 1,56%

Consolidated Contractors Company (CCC) 4 4,26% Bain & Company 19 1,49%

Strategy& (former Booz & Company) 5 3,50% MTC group 20 1,45%

Petrofac 6 3,27% General Electric 21 1,37%

Samsung 7 2,89% L’Oréal Group 22 1,37%

Intel 8 2,57% Unilever 23 1,31%

The Boston Consulting Group (BCG) 9 2,55% Cisco Systems 24 1,26%

Daimler/Mercedes-Benz 10 2,27% IBM 25 1,25%

Schlumberger 11 2,20% Oracle 26 1,25%

McKinsey & Company 12 2,05% Shell 27 1,25%

Emirates (Airline) 13 1,96% PwC (PricewaterhouseCoopers) 28 1,25%

Saudi Aramco 14 1,95% Solidere 29 1,19%

Emaar 15 1,83% Deloitte 30 1,18%

?



87



(students)


(Professionals)


American University of Beirut Medical Center (AUBMC) 1 23,68% The Coca-Cola Company 10 2,63%

Nestlé 2 7,89% averda 17 1,32%

Saudi Aramco 3 5,26% Consolidated Contractors Company (CCC) 17 1,32%

Sidra Medical and Research Center 3 5,26% Dar Al-Handasah (Home of Engineering) 17 1,32%

GSK - GlaxoSmithKline 5 3,95% Dell 17 1,32%

L’Oréal Group 5 3,95% General Motors 17 1,32%

Mars 5 3,95% Halliburton 17 1,32%

PepsiCo 5 3,95% Intel 17 1,32%

Petrofac 5 3,95% Johnson & Johnson 17 1,32%

Daimler/Mercedes-Benz 10 2,63% Microsoft 17 1,32%

Emirates (Airline) 10 2,63% Procter & Gamble (P&G) 17 1,32%

Google 10 2,63% PwC (PricewaterhouseCoopers) 17 1,32%

Mondelez International (formerly Kraft Foods) 10 2,63% SABIC 17 1,32%

Pfizer 10 2,63% The Boston Consulting Group (BCG) 17 1,32%

Shell 10 2,63% Unilever 17 1,32%

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88

Employer Reputation & Image


Attractive attributes

43%

33%

32%

31%

27%

24%

23%

20%

12%

12%

40%

32%

30%

30%

28%

21%

19%

21%

10%

12%

Innovation

Market success

Financial strength

Ethical standards

Prestige

Attractive/exciting products and services

Inspiring management

Fast-growing/entrepreneurial

Environmental sustainability

Corporate Social Responsibility

Your students

All students

?



89

People & Culture


47%

39%

39%

37%

34%

29%

19%

13%

12%

7%

40%

44%

39%

32%

30%

25%

24%

13%

12%

7%

A creative and dynamic work environment

Recognising performance (meritocracy)

Respect for its people

Leaders who will support my development

A friendly work environment

Interaction with international clients and colleagues

Enabling me to integrate personal interests in myschedule

Support for gender equality

Recruiting only the best talent

Acceptance towards minorities

Your students

All students

?



90

Remuneration & Advancement Opportunities


49%

45%

37%

23%

23%

21%

18%

16%

16%

14%

49%

41%

30%

20%

23%

20%

25%

18%

14%

17%

High future earnings

Leadership opportunities

Good reference for future career

Clear path for advancement

Rapid promotion

Sponsorship of future education

Performance-related bonus

Overtime pay/compensation

Competitive benefits

Competitive base salary

Your students

All students

?



91

Job Characteristics


43%

42%

36%

34%

25%

25%

22%

16%

16%

11%

42%

44%

33%

35%

22%

25%

18%

16%

17%

9%

Opportunities for international travel/relocation

Professional training and development

Challenging work

Secure employment

Flexible working conditions

High level of responsibility

Client interaction

Team-oriented work

Personal control over my number of working hours

Variety of assignments

Your students

All students

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