Transcript
Page 1: University Knowledge Production and Innovation: Getting a Grip

ESSAY REVI EW

University Knowledge Production and Innovation:Getting a Grip

Arjan van Rooij

Published online: 17 May 2014

� Springer Science+Business Media Dordrecht 2014

Abstract Today universities are increasingly seen as motors of innovation: they

not only need to provide trained manpower and publications to society, but also new

products, new processes and new services that create firms, jobs, and economic

growth. This function of universities is controversial, and a huge and still expanding

literature has tried to understand it. The approach of this paper is integrative; it uses

the existing literature to answer a number of straightforward questions about the

creation of innovations with university knowledge production: how does this hap-

pen, to what extent, and if it is desirable. In this way this article grounds the issue.

Creating innovation with university knowledge production is relevant, justified and

important but this has not been, is not and will not become the core function of

universities. The existing literature, in other words, overestimates the importance of

university knowledge production - in general, and for innovation in particular.

Keywords Universities and society � Universities and innovation �Academic entrepreneurship � Academic capitalism

In many ways the laboratory is a remarkable invention: to construct a building, to put

instrumentation and other equipment in it, and to let people work on ‘‘research’’ has

profoundly changed what universities do and what they want to do. However, is

research only driven by research, a goal in itself, or does it, and should it, have value

outside the laboratory? These questions are urgent today as universities are

increasingly called upon to help solve practical issues and to boost innovation, and

ultimately to create economic growth - a particular kind of value indeed. This article

A. van Rooij (&)

Faculty of Science, Institute for Science, Innovation and Society, Radboud University Nijmegen,

Mailbox Number 77, PO BOX 9010, 6500 GL Nijmegen, The Netherlands

e-mail: [email protected]

123

Minerva (2014) 52:263–272

DOI 10.1007/s11024-014-9254-1

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tries to get a grip on these issues. We focus in particular on economic value (i.e.

innovation) and, consequently, on the natural and engineering sciences as these fields

are commonly thought to hold the greatest potential for such value creation.

We draw together a diverse set of studies from economics, history and policy to

construct answers to two sets of straightforward questions about the economic value

of university knowledge production.1 First, we simply assume that there is value to

be had and ask how it comes about, in which direction it flows and what levels of it

have been reached. Second, we take a step back and ask if innovation is something

universities should (want to) do and ask what kind of value should be created.

Ultimately, the question is whether or not we - as academics, policymakers,

companies and/or tax payers - should care about the particular value university

knowledge production creates through innovation, and if so, why?

The approach of this paper is integrative: it juxtaposes key contributions from diverse

fields and constructs patterns in the relations between university knowledge production

and innovation. In this way we end up with a remarkably coherent picture on the role of

university knowledge production in innovation. This coherence typically remains below

the surface of full reviews because the literature is so voluminous; it also remains from

view in many empirical contributions because the literature is so fragmented.

We also end up with a deceptively simple point. University knowledge production

creates innovation but this has not, is not and will not become the core function of

universities. The simplicity of this point, in turn, grounds the literature; there is much

less to do about the value of university knowledge production than suggested by the

literature.2 University knowledge production is not that important for innovation.

Mechanisms of Value Creation: Knowledge as Product or as Capability?

How does university knowledge production generate value outside the university

laboratory? The straightforward, yet crucial answer is that there are several different

channels through which university knowledge production travels in the process of

creating value (Salter and Martin 2001; see Table 1). An illustrative study of the early

1980s focused on the value of British radio astronomy; it concluded that the economic

benefits were limited; according to the radio astronomers themselves, and according to

industry, the most significant effect was the provision of trained manpower for high-tech

industries. Postgraduate radio astronomers acquired generic knowledge of advanced

electronics and computers that could be put to use in a wide range of industries. Some

postgraduate radio astronomers found employment in the telecommunications industry

to work on the design of antennas. Others started to work in the medical devices business

where they used their knowledge to separate signal from noise (Martin and Irvine 1983).

Studies in this vein have led to consistent results. First of all, university knowledge

production contributes to the education of young people; once they leave the university,

1 We prefer to use the term ‘‘knowledge production’’ as a broad reference to what laboratories do. For a

discussion of the differences between different types of laboratories, see Van Rooij (2011).2 To further emphasize this point, we preferably cite older literature over newer literature. In addition,

because this is a short paper, we also cite selectively.

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they may deploy their knowledge in various ways that helps them do their job and,

perhaps, also to innovate. In addition, the results of academic knowledge production

often find their way to businesses and other stakeholders through publications. Direct

personal contacts are also crucial and are often not formalized by contracts or by other

means (Gibbons and Johnston 1974; Onida and Malerba 1989; Martinelli et al. 2008).

One study summarized such findings under the title ‘‘talent, not technology’’ (Salter et al.

2000); university knowledge production builds a generic capability that other actors can

build on but that rarely delivers specific innovations directly.

Similarly, studies of knowledge production networks show that firms build

networks with universities to gain strategic access to the cutting edge of knowledge

production, to keep up-to-date, and to be able to tap into promising fields if

commercially interesting; in other words, firms mostly do not build such networks to

develop a specific product or process innovation (Laredo 1995; Feller et al. 2002).

For example, an investigation of the British Alvey program, a public-private

collaborative venture in computer technologies that ran from 1983 to 1989, found

that the program increased ‘‘luxury R&D’’ and ‘‘insurance R&D.’’ Firms extended

their effort in core technologies with projects that would not have been undertaken

in the absence of the Alvey program, and in relatively far away fields that might

become important to the firm in the medium or long term (Quintas and Guy 1995).

Direction of Value Creation: Science-Based Industry, or Industry-BasedScience?

Industries such as chemicals and electronics are often portrayed as science-based;

the technologies they use, and the products they make, are based on an

Table 1 Value

creation channels: A

summary

Publications

Instrumentation

Patents

Designs

Design methods

Contract research

Spin-offs

Consultancy

Joint laboratories

Informal exchange

Trained personnel

Teaching cooperation

Source Callon 1992;

Martin 1996; Salter

and Martin 2001

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understanding of the underlying principles. Academics often use this argument to

enhance the status of their particular type of knowledge production (Kline 1995) but

it underestimates the complexities of developing a practical, working technology.

The relations between any laboratory knowledge production and innovation are

not straightforward (Quinn 1959). Innovation relies on more than laboratory

knowledge; it needs marketing skill to determine where the most interesting markets

are and what customers on these markets want, it needs management skill to deal

with unexpected results, frictions between laboratory and other departments, and so

on; in short, integration of laboratory knowledge with other types of knowledge is

crucial (Teece 1986). Laboratory knowledge generates value only after it has been

integrated into a product or a service (See Van Rooij (2007) for an empirical

illustration of this point.).

This need to integrate knowledge complicates innovating from academic

knowledge production. Where exactly the boundaries of academic knowledge

production and other types lie has been the subject of intensive debate and this

boundary shifts over time (Van Rooij 2011). Typically, however, universities

produce (partial) answers to why and what questions; academics are interested in

how phenomena can be explained, and, by doing so, produce data and the tools

necessary to gather that data (Lintsen 2006). Typically, moreover, this knowledge is

produced separate from a specific context or site of application. Compare such a

laboratory to an ideal type R&D laboratory in industry: this laboratory will work

particularly for the firm it is part of, and on problems relevant to that firm. Business

functions such as marketing and strategy will guide knowledge production to topics

relevant to the firm (even if such guidance is often contested between functions, see

Hounshell (1996); Homburg 2003). Academic knowledge production tends to

produce knowledge that is generic and produced without a strategic sense of where a

market could be found.

In this perspective, the (relative) success of academic knowledge production in

sectors such as instrumentation and pharmaceuticals is not surprising. Academics

will know the market for instrumentation as they are part of it themselves.

Advanced measurement kit can also be sold as a service from existing laboratories.

In pharmaceuticals, innovation hinges, in short, on finding active compounds and

proving that they work; the basic orientation of academic knowledge production

works relatively well here.

There is a second issue complicating the role of academic knowledge production

in innovation. More often than not, the fundamental principles become clear only

after a working technology has been produced and usually after further investiga-

tions into the matter have taken place; understanding usually follows utilization. In

this sense, academic science is of limited value when developing technology

because it lags behind the technological frontier (Scranton 2006).

This lag between technologies and understanding has consequences for the

knowledge production programs at universities in subjects that are (potentially)

relevant to industry; sometimes universities follow industry. Before the First World

War, German academic electrical engineering drew its personnel and its ideas

mainly from industry; it was an ‘‘industry-based science’’ (Konig 1996). In the

1950s and 1960s, knowledge production at universities lagged knowledge

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production in industry in key fields such as polymers and catalysis; industry

laboratories were better equipped than university laboratories, and lacked the rigid

disciplinary-based organizational structure of universities that prevented such

subjects from being taken up there (Homburg 2003: 27–28). Similarly, Stanford

University’s program in solid state physics contributed to the development of

Silicon Valley but that program drew heavily from industry for personnel and

priorities (Lecuyer 2005). The value of universities, then, is not a one-way-street

from universities to industry; the opposite route is just as important.

Levels of Value Creation: Rising, but Significant?

To what extent does university knowledge production generate value outside the

university laboratory? It is important to note when this question emerged. The idea

of science being fundamental to technology got a tremendous boost from weapons-

development projects during the Second World War. This prompted an unprece-

dented expansion of R&D laboratories in the public and private sphere in the belief

that new technologies would surely follow (Hounshell 2004), even if reality was

much more complex (Edgerton 2004). By the late 1960s, particularly economists

took aim at the perceived causality between science and innovation - to find it did

not exist (e.g. Mueller 1962; Langrish et al. 1972). Against this backdrop both

private and public spending on knowledge production dropped sharply in the 1970s

(Hounshell 1996: 50–51; Homburg 2003: 43–47).

More recent research into the level of value creation has rebalanced the picture.

Econometric studies have shown that not all innovations are built on university

knowledge production but that important innovations are. In addition, university

knowledge production has an impact in some sectors, including instrumentation,

pharmaceuticals, and biotechnology, but not in all (Jaffe 1989; Cohen et al. 1998).

Still, one key study in this vein found that, in the United States between 1975 and

1985, 10% of all innovations in a few key industries such as chemicals and

pharmaceuticals could not have been developed without academic knowledge

production (Mansfield 1991). So 90% of the innovations could have.

The scale of the university system should also be kept in mind here. In 1963, Derek

de Solla Price famously noted that 80 to 90% of all scientists that ever lived were alive

in his age (De Solla Price 1963). The teaching function of universities has also

expanded. In 2000, approximately 100 million people were enjoying higher education,

a two-hundredfold increase since 1900; particularly since 1945, and again since 1960,

have enrollment numbers increased sharply (Schofer and Meyer 2005).

Universities have evolved into very large organizations. To get a sense of their

efficiency in value creation, inputs and outputs should be compared; such analysis is

rare but instructive. In the late 1990s, universities accounted for 3–5% of all patents

while they spent 17% of the total R&D budget (Pavitt 1998). A study of 54

American universities found the levels of value creation to be varying widely and

only seven universities to be ‘‘relatively efficient’’ when inputs and outputs were

compared (Anderson et al. 2007). Similarly, the expansion of the teaching function

does not seem to have been driven by demand for advanced skills in the labor

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market (Schofer and Meyer 2005). In this perspective, the levels of value created

with university knowledge are not that spectacular.

What Kind of Value? And Value for Whom?

At this point, we can take up a fundamental issue; if we think about university

knowledge production as giving or creating value, a key question is: what kind of

value? This question is quickly followed by a second one: value for whom?

The preceding sections of this article, like the literature on which it is based, have

taken a rather narrow perspective on the issue of value; on the whole, we are talking

about economic value: the practical, utilitarian and ultimately monetary value

created by university knowledge production. University knowledge production

should lead to new products, better treatments for serious illnesses, better planning

tools etc. However, university knowledge production creates many other kinds of

values as well; it creates scientific value (it adds to the stock of knowledge), it has

educational value (it contributes to teaching young people), it creates cultural value

(it adds to the prestige of nations) and so on (Callon 1992; Martin 1996). The

defining characteristic of a university is its ability to pursue different kinds of value

at the same time (cf. Geiger 1990).

The dominance of economic value is rooted in the (additional) validity university

knowledge production gets through this kind of value: universities contribute to

innovation, innovation contributes to economic growth, and economic growth

contributes to the wellbeing of society (Kline 1995). Hence, universities have a

crucial role in society. Since the late 1960s, policymakers have fueled this fire by

emphasizing the need for the renewal of the economy through innovation.

Knowledge production was no longer viewed as a motor of progress but as a source

of strategic opportunities (Blume 1986); universities should interact with businesses

to provide the knowledge they need to innovate. In the 1970s, this was framed with

‘‘demand pull’’ over ‘‘science push’’; in the 1990s, the ‘‘innovation system’’

approaches similarly underlined the need for interaction (Godin and Lane 2013).

The narrow perspective on value creation has some serious consequences. First of

all, it tends to emphasize the natural and engineering sciences stronger than the

social sciences and the humanities. Although the humanities may create economic

value, they are not commonly thought of in this way (and little research has been

done on this). The narrow perspective also neglects the traditional functions of

universities, and the expansion of those functions over the past 40 years, while

economists have consistently shown that students and publications are important

value creation channels. Finally, the narrow perspective simplifies innovation to a

transfer process instead of an integration process. Universities that emphasize value

creation shoot themselves in the foot: the level of practical utility attained by a

typical university compares poorly to the time, energy and money put into it, while

the link between the knowledge produced and the value created remains indirect.

When there is not enough innovation, and there is of course never enough

innovation, the blame falls on university laboratories (Tait and Williams 1999).

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The ‘‘Entrepreneurial University’’ or the ‘‘McUniversity’’?

In this perspective, the question is whether university knowledge production should

(strive to) create innovation. Here, we have to deal with two flourishing but opposing

bodies of literature; the literature that embraces economic value creation as a valid and

necessary job for universities and the other that rejects it. Strong metaphors are used on

both sides; we have the image of the ‘‘entrepreneurial university’’ (going back to

Etzkowitz, 1983), producing knowledge directed towards value creation, and the

‘‘McUniversity,’’ producing knowledge like a production-line commodity (Parker and

Jary 1995). Both denounce the ‘‘ivory tower,’’ the idea that university knowledge

production is essentially an intellectual endeavor, governed by its own rules and

standards (see Shapin (2012) for a discussion). Both these streams of literature, in other

words, make a strong historical claim that universities have changed and no longer

(only) produce disciplinary-based knowledge, in disciplinary-based departments,

leading to peer reviewed publications in disciplinary-based journals.

A problem with this debate is that it is unclear whether the historical idea of the

university’s evolution is valid, and to what extent. Around 1900, for instance,

American land grant colleges explicitly aimed at helping local industry (Geiger

1986) while engineering sciences like electrical and chemical engineering provided

the tools to use science to solve practical problems (Rosenberg and Nelson 1994).

The research unit, as an organizational device, has also been used to accommodate a

variety of tasks and objectives simultaneously (Geiger 1990). Studies that tried to test

the different models of the entrepreneurial university have also come up with mixed

results (see Hessels and Van Lente (2008) for an overview).

A more balanced position argues that university knowledge is relevant to

industry, and should be so, but that a division of labor should be respected.

Universities excel in producing knowledge to understand phenomena, not in

producing designs or products; the work necessary to take an idea out of the test

tube and into the market should be left to firms (Rosenberg and Nelson 1994).

Similarly, the ‘‘Triple Helix’’ model suggests that firms, universities and govern-

ments should work closely together to boost innovation performance of a local,

regional or national economy (Etzkowitz and Leydesdorff 2000). However, frictions

may occur exactly at the interface between universities and firms. The debate on

university patenting starts at this point. The enactment of the Bayh-Dole Act in the

US in 1980 allowed universities to patent the results of federally funded knowledge

production and triggered extensive investigations of university patenting (Grimaldi

et al. (2011) for an overview). Patenting may facilitate the transfer from universities

to firms but writing a patent is not like writing a research paper. Patenting,

moreover, asks hard questions about what should be patented and commercialized

and under which circumstances (Packer and Webster 1996).

University Knowledge Production and Innovation

This paper has tried to get a grip on university knowledge production and

innovation. We can conclude that the links between university knowledge

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production and innovation are heterogeneous; for some sectors of the economy, and/

or some pockets of university knowledge production, these links are important and

here university knowledge production can have a direct impact. Even so, the direct

economic value of university knowledge production does not seem to be very

substantial, particularly when the scale of the university system is taken into

account.

From this perspective, the key issue at stake shifts; the role of university

knowledge production in innovation is essentially a question about the role of

universities in societies. The ivory tower of independent, detached or even

otherworldly academics producing the knowledge they think needs to be produced

no longer fits a university churning out thousands of students, doctorates and

publications each year, and consuming a fair share of public money in the process of

doing so. At the same time, it seems unlikely that every university will become a

hothouse of innovative activity full of heroic entrepreneurs producing next-

generation technologies that will change the world.

A contemporary university needs to juggle different missions at the same time:

teaching, knowledge production and innovation. Recognizing the differences would

help. The traditional model of the university remains important for the provision of

trained manpower through teaching and for maintaining a pool of knowledge

through publishing; these activities create practical and utilitarian value as well but

in an indirect way. Universities can play a direct role in value creation processes by

patenting, creating spinoffs or otherwise but only in addition to their traditional

missions. If we need more innovation and entrepreneurship, look to the knowledge

integrators, not the knowledge producers. Ultimately, universities can only help

others produce innovation. In this sense much of the literature is overdone; it over-

estimates the importance of university knowledge production.

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