Space, Place & BrandHow Education Can Make Regeneration Work
The campus remains a powerful attractor
Students demanding a new experience
New commercial landscape
2011 Partnership enabled regeneration
An immediate x-factor
The University anchors a mixed use development
Birley & Brooks
‘Beyond-campus’ thinking
Accelerate regeneration
1972, communities cleared
Unfit for purpose
1984, abandoned
Commercial projects fail to gain traction
Brooks saw the opportunity
Shared benefit underpinned the deal
Development framework sets the foundations
Building trust
A re-interpretation
The link to All Saints
Plan developed with community access in mind
Homes for Change
Brand informs all thinking
A popular addition to the community
An idea applied consistently
Shared investment in the brand
Where else?
Underpinning commercial development
Shared investment in the brand
Highly popular with Salford students
Building design reflects theme of the masterplan
Development by DIT, Health Service, Government
20,000 students driving challenging regeneration
11 acres, 125,000 sqm, UCL East
A radical new model, connected to the community
Long process kept alive by education
University ideally positioned
Key site with diverse challenges
Requires an imaginative partnership response
University and Council in partnership
Commitment to the city at the heart
The traditional campus is changing
Partnership in action, unlocking ‘difficult’ projects
Recognition that industry and academia need each other
New dynamic on campus
Finding the shared benefitRegeneration drives unique characterNew contracts with local communities
Large infrastructure projectsNew brand distinction
Education a vital component of mixed-use masterplansOpportunities to save historic buildings
Campuses opening up to commerceRequires patience and commitment
In Summary