Social Media Basics Get Started Today!
United Ways of IowaJuly 24, 2013
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Please get out a piece of paper or your iPhone.
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Rules, rules, rules…
• Got a question? Ask it. That increases your chances of it being answered.
• Share your thoughts, experiences, opinions, etc.
• This session is on the record… you can find the slides here: UWECI.ORG/marketing/uwisocialmedia
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Takeaways
- Basic understanding of change in user behavior.
- Understand ease of use.- Draft 1 of social media strategy!
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OMG! Really?Is this guy serious?We know that!But how do you implement this?
We’ll get there…
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Take a guess: What age group uses social media?
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Networks
• Facebook: Pictures, pictures, pictures. (Engaging copy good, too.)
• Twitter: Lots of updates.• YouTube: Short! Especially early on.• Pinterest: Inspire!
• Don’t always link back to your website!
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Social media strategy template
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Business goals!
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Examples
• We are the community connector!• We fix the community together!• We find resources to achieve our goals!
Take a minute
Define your business goals! (Have to be easy enough to remember!)
Focus!
What are you going to Tweet about?Your expertise. Needs to fit into goals!
Your brand voice
• Before you can start, though, decide on your brand voice…. How do you want to come across?
• Example for United Way in Cedar Rapids…
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Brand voice
Serious, but fun. But not silly!
Definitely not markety!
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What’s markety?
• Avoid words like this:– This FANTASTIC event.– Everyone has/will have fun.– Biggest event ever.– The best– The fastest– The slickest– I’m an expert!
From: ChristophsBlog.com@ctrappe
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Define don’ts!
• Would you say it to somebody’s face?• How will this help your brand?• Could it hurt your brand?• Short and specific don’ts!
But what if something goes wrong?
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Follow up!
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Take a minute
Define your don’ts!
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Define dos!
• Social media is social! Be social! (Dinner party)• Share success stories!• Do you respond to national news?• Not much promotion. Not a print ad!• Share knowledge.• Respond!
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Take a moment
Write down your dos!
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But, but, but does it make money?
Metrics
Social– Klout.com (60 plus starts showing you have
influence)– Kred Score (920+)– Reach, Likes, Public perception, too– Lots of paid, tools, too– Referrals to website
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Group exercise:Share some of your tweets
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Report out…How hard was tweeting?
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Couple more things…
Did we go over time?
Questions?
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We didn’t go over time? Great!
Please fill out the evaluations before you go!
Stay in touch:[email protected]/CtrappeUWECI.ORG/MarketingChristophTrappe.com
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