United Capital Overview September 2013
Company Snapshot
• Established in 2005, based in Newport Beach, CA with regional support hub in Dallas, TX
• 91 financial advisory professionals
• 2 Ph.D’s
• 22 CFA® charterholders
• 54 CFP® professionals
• 44 offices and growing
• $16.8 billion of assets under advisory
• $8.53 billion of assets under management1
• $8.28 billion of consulting assets2
• 40+ acquisitions of independent advisory teams since inception
• 20 consecutive quarters of fee-based revenue growth
• $83 million of 2013 revenues (budget forecast), growing at 41% revenue CAGR since 2006
• 323 employees; 92 advisers; 59 Managing Directors
• 10,000 client households; over 20,000 accounts
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NATIONAL FOOTPRINT
Modesto
San Diego
Las Vegas San Francisco
Oxnard
Connecticut
Denver
Fort Collins
LA Area
Tampa Area Fort Lauderdale
Boca Raton
Chicago Area
Atlanta
NYC Area
Buffalo
Bethesda
Boston Area
Albuquerque Memphis
Nashville
Dallas
Houston
Seattle
EXECUTIVE SUMMARY
1. As of 4/30/2013 2. As of 12/31/2012
Why Firms Partner With United Capital
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EXECUTIVE SUMMARY
3 Themes Among a Host of Individual Reasons
Improve Clients’ Lives
• Centralize administrative and operational functions elevate a trained team to focus on improved client experience
• Access to a dedicated team of experienced professionals (CFP, CFA, MBA) collaborating to create wealth planning solutions and best practices training to ensure staff and office is running smoothly
Local Growth
• Proven growth and marketing strategies to grow existing client base and attract new relationships
• Recruiting team to add new talent with AUM and access to capital to acquire locally
Wealth Creation
• Potential through equity in a fast growing, unified, national firm
• From start-up in 2005 to $16B in assets and approximately $85M in revenue by end of 2013
• Simply put, a higher growth trajectory than most firms can achieve standalone with the goal of a future event at premium pricing
Common Traits of United Capital Partners
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EXECUTIVE SUMMARY
Complete Cultural Alignment
• Based on clients’ interests coming first
• An advice-driven client relationship is superior
• Respect and dignity with no exception, cross-office and cross-firm
• Being better this Friday than the last, week in and week out
Joining Will Improve Lives
• Clear, decisive areas where United Capital can help are identified prior to joining
United Capital’s Equity has a Higher Probability of Growth
• Owning a stake in a large, high-growth company is potentially more valuable than the underlying equity of a single, standalone company
Whether establishing a flagship office, tucking-in to an existing office, or a recruitment; no opportunities are pursued by United Capital unless the advisers share our vision of superior client service and solutions
Proven Platform For Efficient Growth & Scale
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ADMINISTRATION
• Human Resources, Technology, Accounting and Compliance are centralized
OPERATIONS
• Salesforce CRM provides a backbone for client management as well as supporting United Capital offices
• Centralized investment operations and research drives efficiencies, capacity and economies
CLIENT SERVICES
• Offices employ team-based service model and deliver a consistent, customizable planning experience using UC proprietary tools
• Practice management resources and a centralized planning team facilitate a consistent client experience
MARKETING
• Centralized marketing and brand management with field support model
• Scalable growth programs, campaign management and coaching help offices achieve new levels of growth
Platform Support allows offices to focus on core competencies, while improving efficiency and capacity
for growth
Operations
Marketing
Administration
Client Services
Solving Back Office Worries
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COMPLETE CENTRALIZED BACK OFFICE
SERVICES
• Accounting and finance – detailed “to the last dollar” and higher level including; bill payment, payroll processing, expense reimbursement, etc
• Centralized human resource team and centralized compliance process and oversight
• Technology infrastructure and support with “rapid response” and scalable solutions
WE HAVE UNIFIED DATA
• Workstation (Salesforce.com) enables real-time reporting, trend analysis and valuable dashboards for management and users
• Building robust prospect analytics and marketing automation
• Administrative functions do not live in a vacuum: continuous improvement / feedback loop to ensure reliable, efficient solutions
WE KEEP OUR INFORMATION
SAFE
• Data security and compliance management are top priorities
• Tools to monitor and manage all aspects of security and compliance across the firm
• Vendors meet the financial service industry’s stringent data security requirements
ADMINISTRATION
OUR PLATFORM IS
TRULY INTEGRATED
• Integrated platform created with the best outside partners available
• Continuous investment and focus on improvements in the platform, tools and capabilities across all of the offices
• Process workflows improve ease-of-use and reduce employee ramp-up time
Partnerships With Industry Leaders
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ADVICE SERVICES MANAGEMENT TOOLS INVESTMENT SERVICES
ADMINISTRATION
Centralized Compliance Is An Asset
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Key Areas of Focus Comments / Results
REGULATORY FILINGS &
DISCLOSURE
• Maintenance of client disclosure brochure • Regulatory Filings – ADV, 13F, 13G, 13H, IAR notice filings • Policies & procedures, code of ethics, client agreements
• Adjust for changes in the business • Regular monitoring of changes in regulatory requirements • Kept up to date with changes communicated across the firm
EMPLOYEE AND PLATFORM OVERSIGHT
• Annual self-audit of firm • Initial and annual protocol training for employees • Advertising review • Certification of acknowledgements (non-solicit / non-compete,
personal securities oversight, policies & procedures, code of ethics, outside activities, etc.)
• Quarterly reports completed by Director of Operations • Annual review of offices
• Annual report completed and presented to Board of Directors • Broad training on key regulatory requirements for all EEs • Scalable advertising review process – 1,000 items in 2012 • Conduct personal securities oversight of all employees through
efficient and scalable systems
• Local compliance oversight in each regional office
ONGOING TESTING
• Email, social media • Investment management (best execution, valuation,
Anti-Money Laundering, cross trades, etc.) • SEC exam preparedness • Assets and holdings archives
• Active oversight of electronic communication • Cross work between Compliance and Wealth Services
departments – leverage various systems for efficiency • Review and test compliance with regulatory expectations • Review for quality capture of all AUM
TECHNOLOGY / DATA SECURITY
• Financial Tracking compliance oversight system • CyberU training delivery • Salesforce workflow and case tracking
• Normalize data for testing and oversight • Web-based training platforms • Efficient delegation and task management tool
ADMINISTRATION
Utilize United Capital Investment Platform
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WE HAVE AN EXPERT TEAM
• Team of CFAs, CFPs and MBAs design passive / active model portfolios from which our partners shape customized asset allocation
• On going due diligence by research and investment committee of all ETFs, Mutual Funds and SMAs that make up model portfolios
OUR MENU IS ROBUST
• Open architecture provides advisers with choice of strategies and vehicles
• Solutions fit to client segments, target $500K-$5M account size and customized solutions for UHNW clients
ADVISERS DESIGN THE
CLIENT PORTFOLIO
• With central investment support, advisers have more time to work with existing clients and grow
• Clients get custom portfolios built with expert research, recommendations and communications
• Timely market insights and materials for advisers to use for distribution to clients
OPERATIONS
Broad And Deep Investment Support For Partners
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CUSTOMIZED SOLUTIONS
• Sophisticated Client Proposals: Help advisers close and retain business with complex clients
• Ability and support structure to bring in managed assets from institutions, and ultra-high net worth clientele
• Weekly Talking Points
• Monthly Macro Forecast
• Quarterly Commentaries
• Interim Market Updates
ONGOING PUBLICATION &
COMMUNICATION
OPERATIONS
Partners Build Portfolios To Meet Client Needs
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• Research new ideas
• Due diligence
• Committee approval
• Performance reviews
• Strategy development
• Monitoring & rebalancing
• Risk oversight
• Understanding client needs and goals
• Developing target allocation
• Select strategies to design client portfolios
• Communicate with clients
• Adjust portfolio based on client needs
UC INVESTMENT PROCESS ADVISER
OPERATIONS
Offering Clients What They Want
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OUR ADVICE AND PLANNING
IS UNIQUE
• Custom-made advice that is scalable – and has a revenue stream
• Manage the client experience to achieve the highest levels of client satisfaction as efficiently as possible (measured annually via client survey)
• Manage the clients’ whole life, they aren’t just walking wallets
WE ARE POWERED BY TOOLS AND
TECHNOLOGY
• Custom Road Map financial planning system fully integrated with Salesforce and third party financial planning software
• Advice output through the Guidebook and other client deliverables is highly automated
• Client tools are fun and engaging and our adviser support tools are cutting edge
WE TAKE TRAINING SERIOUSLY
• Extensive practice management support and best practice sharing among offices
• Online training / Boot Camps for support staff and specialists are available at every stage of office growth
• Implemented across all United Capital regional offices with phenomenal client adoption
CLIENT
SERVICES
Advice Process Is Different
United Capital offers an innovative way to help clients plan their financial life, not just manage their investment returns
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TRADITIONAL PLANNING ADVICE PLANNING
• Canned solutions for a client’s unique life
• A static plan that rarely ever changes
• Fixed assumptions about the market and the future
• A non-customized model based approach to designing a
plan
• Focuses on a client’s entire financial life rather than just money or investments
• Choices customized to each client’s unique goals and circumstances
• Enables periodic course corrections as a client’s life and the world changes
• Highly collaborative decision making process
PERFORMANCE HISTORY ADVICE HISTORY
CLIENT
SERVICES
The Honest Conversations® System
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How do I think about
money?
What matters to
me?
Where am I today?
How do I get where I want to
go?
How am I doing?
FRIENDLY INTERACTIVE TRANSPARENT
CLIENT
SERVICES
Newly Integrated Guidebook – Consistency, Scalability & Customization
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Dynamic guidebook, reflecting the client’s unique situation
Genogram outlining the client’s family tree to visually encompass who is being considered
Money Mind® Analyzer: interactive utility that assess client’s value of money and emotions
Honest Conversations®: interactive in-person or web-based utility to facilitate a deeper understanding of an individual’s priorities
Honest Conversations® output: helps clients and advisers have an open conversation regarding priorities and goals before setting a financial plan
Financial assessment allows for the reasonable analysis of options available in a financial plan
Based upon Honest Conversations® output and the financial analysis, a priority action list is developed
Performance is measured relative to objectives, not benchmarks (ie: S&P 500)
Based on client objectives, risk tolerance, and timeframe the adviser utilizes the platform to generate a recommended asset allocation
After further discussion with the client, an action plan is devised with the client taking ownership of the decisions
CLIENT
SERVICES
Making A Difference To Clients & Advisers
• When advisers join United Capital, they learn more about their clients through Honest Conversations®
• Relationships become broader, deeper and more profitable
• The process ties the client to our firm
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BEFORE UNITED CAPITAL AFTER UNITED CAPITAL COMMENTS
ASSETS UNDER MANAGEMENT
$1.8 M $2.1 M • Planning process uncovers
assets from existing clients
FEE % 1% 1.25% • New advice fee
REVENUE $18K $26K • 31% revenue uplift
FOCUS Investments Planning • Clients are happier, they
understand and feel good
RELATIONSHIP Tied to Adviser Tied to Team & Process • The relationship becomes
tied to the firm
ENGAGEMENT Paternalistic Collaborative • Both spouses are involved
and feel heard
CLIENT
SERVICES
Growing Our Partner Firms
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VOLUME AND RESULTS ARE
BUILDING
• Over 4,500 qualified prospects representing $1.1B “highly qualified” lead AUM now being actively nurtured
• Over 145 campaigns for 2013 with 50% of offices enrolled in formal growth programs
WE SCALE PROGRAMS THAT WORK
• Seminar series response rate is almost double the industry’s; 57% book appointments
• Rolled out a national direct mail campaign with 100,000 mailers year-to-date
• Lead generation program for 401k plan participants
WE APPLY SCIENCE TO MARKETING
• Detailed processes, training and coaching improve field success rates
• Campaign dashboards and measurements in Salesforce drive accountability
• Campaign elements (list, offer, creative) adjusted based on marketing analysis to drive ROI
GROWTH
Multi-faceted Growth Programs
Money Code Dinner Experience • Turn-key program
• Custom, pre-approved materials
• Best practices training & execution support
What Can an Adviser Expect? • 2 Campaigns
• 4 to 6 new clients
• $6 million in new assets
• $100,000 in additional revenue
What Can an Adviser Expect? • 3 to 5 new clients short term, 6-8
over 18 months
• $6-8 million in new assets
• $150,000 in additional revenue
Advising Corporate Employees Program • Established calling program for plan
participants
• Workplace seminars and appointments
• Offices opt in to participate
What Can an Adviser Expect? • Activity levels driven by corporate
locations
• Each localized campaign targets $10M in assets
• $2M annual revenue target
Direct Mail • Turn-key marketing program
• Customized direct mail invitation package invites consumers to a private appointment
• Appointment occurs in local office
• Includes pre-screening and appointment scheduling
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Other Programs: • Formalized Referral Coaching Program • Digital Marketing nurtures all qualified leads
GROWTH
Campaign Discipline Drives Results
Step 1 Step 2
Schedule Appointments & Meeting 1
• Answer incoming calls
• Google prospect
• Email prospect Money Mind® Analyzer link – use adviser’s email account
• Enter into Salesforce
• MD receives Money Mind® Analyzer results
• 3 Days prior: Call/email to remind prospect of importance of receiving the Money Mind® Analyzer exercise
• 2 days prior: Call to confirm appt, if no Money Mind® Analyzer, call to reschedule appointment
• Prepare Prospect Folder
• Adviser: Hold meeting #1
• Schedule Data Gathering phone mtg
• Update Salesforce
Data gathering
• Relationship Manager receives statements before call
• Relationship Manager holds call, reviews statements
• Schedules meeting #2
Step 3
Meeting 2
• Relationship Manager prepares score card, investment profile, cost analysis for meeting
• Confirm meeting
• Meeting 2 held
• Paperwork signed or follow up meeting is scheduled
• Update prospect and meeting status in Salesforce
Step 4
Paperwork/Transfer Funds
• Relationship Manager receives funds/ prepares for meeting #3
• Schedule meeting #3
Step 5
Meeting 3
• Confirm meeting #3
• Relationship Manager walks prospect through tutorial, investments and website
• Send welcome gift and personal note
• Add new client to client communications list
• Update prospect and meeting status in Salesforce
• Schedule review and Honest Conversations® meeting
For each campaign advisers have a coaching resource
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GROWTH
Financial Highlights
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HIGH GROWTH MOMENTUM HIGH QUALITY
• 41% Revenue CAGR since 2006; 20 consecutive quarters of fee-based revenue growth
• $80M+ run-rate revenues (current); $95M (year-end)
• High earnings quality (QoE) > 90% recurring fee-based revenue
• 65% of current revenues acquired; mix rapidly shifting as organic growth accelerates
ORGANIC GROWTH DRIVERS
• Fee-based Advice creates a new and recurring revenue stream for every acquisition and recruit
• Organic Net New Assets (“NNA”) from growth programs introduced in 2012
• Recruit revenues are accelerated post-transition; zero capital required and fully accretive
SCALE & MARGIN
EXPANSION
• Core Operating Margin has increased 330% from 6% to 20% since 2009
• Accelerating efficiency; revenue/employee increased from $186k to $243k since 2009 while revenue/household has increased from $4,600 to $7,200
• Robust platform able to support 300% revenue growth
PROVEN ACQUISITION
PROGRAM
• 40+ successful and accretive transactions since 2005
• Structured to align interests: sharing of upside and downside with discreet financial arbitrage
• Performance accountability in the post-closing period aided by 12-24 month lookback/reset
SELF-FUNDING: EFFICIENT USE
OF CAPITAL
• $5M of founders capital and $31M from outside investors
• $30M of acquisition investments and $60M of platform investment self funding
• Unrealized (off-balance sheet) tax benefit (NOL) and tax shield (on balance sheet) from amortizing intangible assets
FINANCIALS
Our Principles Guide Our Work…
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HOW WE WORK
CONCLUSION