UNESCO– heritage – tourism – culture –
Kraków
SzymonGatlikMunicipality ofKraków,Poland
Kraków.Main square andRoyal Castle
Destination managementKraków
Policy/opinion making
Tourism
Culture
HERITAGE
Policy/opinion making Kraków
Krakow,Poland,ICEKrakowCongress Centre2-12July 2017
Tourist destination Kraków
In1978onthe1stever UNESCOWorldHeritage List(only 12entries worldwide).
Multi-productcity:Heritage/religion/culture/sport/MICE/medical…
768000inhabitants12.15million visitors(all numbers 2016)
Tourist destination Kraków
Incomingtourism survey 2016– main reason tovisit Krakow
2,80%
3,60%
4,70%
5,20%
6,30%
7,10%
23,20%
35%
business
visiting friends
transit
religiousvisit
visiting relatives
other
resting
heritage,monuments41%
HERITAGETOURISM
RELIGIOUSTOURISM
MUSEUMSMONUMENTS
FESTIVALS/EVENTS
Tourist destination Kraków
AUTHENTICEXPERIENCE
Conservatory protection Kraków
Conservatory protection Kraków
Culture parkKraków
Culture parkKraków
Culture parkKraków
Culture parkKraków
Destination managementKraków
UNESCOCultureHeritage
List
Destination managementKraków
UNESCOCultureHeritage
List
Destination managementKraków
UNESCOCultureHeritage
List
Destination managementKraków
UNESCOCultureHeritage
List
Destination managementKraków
UNESCOCultureHeritage
List
Culture Kraków
Kraków2000– EuropeanCapitalofCulturePraha – 2000Graz– 2003Pecs – 2010Kosice– 2013Plzen– 2015Wrocław- 2016
Culture/Festivals Kraków
Culture Kraków
Culture Kraków
UNESCO/Literature Kraków
UNESCO/Literature Kraków
UNESCO/Literature Kraków
UNESCO/Literature Kraków
UNESCO/Kraków
Culture – Heritage – UNESCO
UNESCO/Kraków
Heritage – UNESCO – Culture