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THE PLACE TO REACHREACH
GUITAR PLAYERSGUITAR PLAYERS
May , 2012
EACH MONTH OVER 3 MILLIONOVER 3 MILLION
U.S. GUITAR PLAYERSVISIT
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is the
world’s leadingit f it lcommunity of guitar players
and the
world’s leadingpublisher of legally licensed
tablaturetablature.
Every Month
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Every MonthThey visit 5 TIMESThey spend 21 MINUTES
They visit 5 TIMESy p
They view 20 PAGES
389 000 visitors per dayOverall
389,000 visitors per day
14 7 million total monthly visits14.7 million total monthly visits
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AN EXCLUSIVE AUDIENCEAN EXCLUSIVE AUDIENCE
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% f UG A di Wh Al Vi it d
NEVER VISIT 10.0%
% of UG Audience Who Also Visited These Guitar Sites in November, 2011
VISIT ANOTHER 6.0%
7.0%
8.0%
9.0%
ANOTHER GUITAR
WEB SITE 2.0%
3.0%
4.0%
5.0%
4.2%
9.2%
4.7% 3.7%
WEB SITE 0.0%
1.0% 1.4% 1.7%
Source: comScore Cross Visiting Report, Dec '11
Source: comScore Cross Visiting Report, Nov 2011
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DON’TDON T SUBSCRIBE TO A GUITAR MAGAZINEMAGAZINE
Source: UG 2011 Reader SurveyQuestion: “Do you subscribe to a guitar magazine?”
WHO READS ANYMORE?
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WHO READS ANYMORE?
Guitar Magazine circ is down 41% since 200841% since 2008
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How do the otherGuitar Web Sites compare?Guitar Web Sites compare?
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UG’s AudienceUG s Audience
ISIS
YOUR AUDIENCE
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SHARED AUDIENCE
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SHARED AUDIENCE
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OMEET YOUR AUDIENCEAUDIENCE.
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AGE DEMOGRAPHICS% Composition Unique Visitors: Ultimate-Guitar.com
2-11 YEARS OLD
% Composition Unique Visitors: Ultimate Guitar.comSource: comScore, Jan 2012
12-17 YEARS OLD35+ YEARS OLD
35%
under 1%
OLD11%
18-24 YEARS OLD
35%
OLD31%25-34 YEARS
OLD24%
PLAYING EXPERIENCER
10 years+
Less than 1 year
Ultimate Guitar is a great way to reach
5 to 10 years24%
years+13%
1 year11%
great way to reach new players
1 to 5 years52%
24%
52%
PLAYING EXPERIENCER
10 years +13%
…And a FANTASTIC way to reach experienced guitarists
5 to 10 years24%
37% UG visitors have 24%
5+ years experience.
That’s 1.2 million serious guitar gplayers each month.
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OAND THEY LOVE GEARGEAR
50%R
50%OWN TWO OR MORE ELECTRIC GUITARS
45%45%OWN TWO OR MORE AMPS
34%34%OWN TWO OR MORE EFFECT PEDALS
57%R
53%57%BOUGHT A GUITAR
53%PLAN TO BUY A GUITAR
IN THE PAST 12 MONTHS
42%WITHIN 12 MONTHS
45%42%BOUGHT AN AMP
12
45%PLAN TO BUY AN AMP
12IN THE PAST 12 MONTHS
39%WITHIN 12 MONTHS
50%39%BOUGHT EFFECT PEDALSIN THE PAST 12 MONTHS
50%PLAN TO BUY PEDALSWITHIN 12 MONTHSIN THE PAST 12 MONTHS WITHIN 12 MONTHS
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SHERE’S WHATYOU CAN DOYOU CAN DO
Page SkinsR
Page SkinsHome Page Review Page
Full Page Interstitial
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Full Page Interstitial
-Appear between sections and remain on screen for 15 d15 seconds.
-Average CTR is over 1%
-Size: 800x620
Home Page Banner
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Home Page Banner
MOJO RoadblockR
100% SOV on News,
Reviews and I t iInterview
Pages
Review Page Exclusive RoadblockR
g
Only Your Ads on Your Gear Review Pages
ROS BannersR
160x600
728x90
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Video
VIDEO LESSONSVIDEO LESSONS, DEMOS AND INTERVIEWSINTERVIEWS
In-page placement through our video widget. Custom video
lessons, interviews and demos stream from your YouTube channel.
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WHAT ELSE YOU CAN DOReviews
WHAT ELSE YOU CAN DONews InterviewsReviewsNews Interviews
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WHAT ELSE YOU CAN DOCUSTOM CONTESTS
WHAT ELSE YOU CAN DO
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WHAT ELSE YOU CAN DOWHAT ELSE YOU CAN DOGeo Targeting: C t t t itCountry, state, city
C t t T tiContent Targeting: Tabs, News, Reviews, Lessons, etc.
List of Artists
Song Titles
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WHAT ELSE YOU CAN DOWHAT ELSE YOU CAN DOScheduling Flexibility:Ad Creative: Run multiple ad versions and change creative with 24hrs notice
Campaign Length: Months, Week, Days
Date Specific: Run on particular days/dates
Time of Day (daypart): limit ads tofappearing at certain times of day
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SOME OF OUR FRIENDS
CO CCONTACT:ED BYRNESED BYRNESV.P., GENERAL MGRV.P., GENERAL MGREMAIL : [email protected] : (646) 290-5034
OTHANK YOU