ULU

   

UNIVERSITY  OF  HAWAII  PACIFIC  BUSINESS  CENTER  PROGRAM  PACIFIC  REGION  BREADFRUIT  INITIATIVE    UEDA  POWER  POINT  PRESENTATION  SANTA  FE,  NEW  MEXICO-­‐OCT  30  

10 Campuses over 5 Islands

Dr.  Tusi  Avegalio    PBCP  Director/HMBEC  Execu2ve  Director  

Dana  O.  Hauanio  HMBEC  Project  Director  

Renata  Matcheva  Business  Development  &  Research  Manager  

David  Gillespie  Program/Project  Advisor      Dr  .  CL  Cheshire  

Senior  Business  Development  Manager    

Kelli  Miura  Business  Development  Specialist  

Legend  PBCP/HMBEC  Positions   Graduate  Assistants    Undergraduate  Student  Aides  

Michelle  Clark  Business  Development  &  Resources  Manager  Fiscal/Admin  Support  

Sonia  Johnston  Fiscal  Administrator      

 SAPIENTIAL AUTHORITY, INFORMATION SHARING, FACILITATING NOT DIRECTING

MANAGEMENT SYSTEM

PBCP/HMBEC  ORGANIZATIONAL  SIDE  VIEW    

 

UNIVERSITY  OF  HAWAII  PACIFIC  BUSINESS  CENTER  PROGRAM  Starfish  Design,  Key  Personnel,  and  Net  work  Roles  

 Mission  and  Purpose        Helping  Indigenous  Island  Economies  

Help  Themselves  by  adap<ng  the  resources  of  the  University  of  Hawaii  to  support  

Pacific  island  economic,  business,  and  community  development  in  a  manner  

that  is  holisTc,  responsible,  and  builds  local  island  capacity.  

 

* AMERICAN SAMOA

* GUAM  

UH PBCP SERVICE AREA 5 MILLION SQ. MILES

4 TIME ZONES * CNMI  

* YAP  

* MARSHALL IS.

* POHNPEI  

* PALAU

* KOSRAE

* CHUUK

PBCP

o  GEOGRAPHICALLY  REMOTE  o  CULTURALLY  DIVERSE  o  STRUGGLING  WITH  ECONOMIC  

DEVELOPMENT  AND  CLIMATE-­‐CHANGE  INSTABILITY    

Voyaging  Canoe  Cultures  of  Oceania      

(3,750  m.  to  Hawaii)    

(4,735  m.  to  Hawaii)    

(2,559  m.  to  Hawaii)  

 $-­‐        

 $2    

 $4    

 $6    

 $8    

 $10    

 $12    

 $14    

 $16    

 $18    

 $20    

2007   2008   2009   2010   2011   2012   2013   2014   2015   2016   2017   2018  

Old  projec2ons  

Current  projec2ons  

Gluten  Free  Product  Sales  ProjecTons/Actual  (billions)  

§  Gluten Free Foods and Beverages Market: Trends and Developments in the U.S. 4thed, www.packagedfacts.com)

§  (Mintel Group Ltd, an international marketing research firm)

 

2013 GFP ACTUAL SALES $10.5 -----------------------à

2008 GFP PROJECTED TO BE $6.6 IN 2017----------------------à

2016 GFP PROJECTIONS $15.6 ---------------------------------------à  

BREADFRUIT RESEARCH AND SCIENCE NATIONAL  TROPICAL  BOTANICAL  GARDEN  –  BREADFRUIT  

INSTITUTE,  HAWAII  USA  

DR. SUSAN MURCH DEVELOPED PROPAGATION METHOD FOR BREADFRUIT

DR DIANE RAGONE DIRECTOR, BREADFRUIT INSITUTUE

WORLDS LEADING EXPERTS ON OCEANIA BREADFRUIT

   

BREADFRUIT IS GLUTEN FREE

u   RESEARCH AND SCIENCE u PRODUCT DEVELOPMENT

u   MARKET ACCESS AND PENETRATION u  SUPPLY AND RELIABILITY OF SUPPLY

REGIONAL SUPPLY •  Breadfruit tree propagation in the

thousands per month •  PLANT TO HARVEST REDUCED BY 50%

3 YEAR OLD TREE

KANSAS STATE UNIVERSITY

FOOD SCIENCE PROFESSOR FADI ARAMOUNI

GRAINS & MILLING PROFESSOR JEFF GWIRTZ

“”DR.  ARAMOUNI  AND  DR.  GWIRTZ  ARE  INTERNATIONAL  AND  NATIONALLY  ACCLAIMED    MILLING  AND  FLOUR  PRODUCTION  EXPERTS”  

GOAL: PACIFIC ISLANDS BREADFRUIT MILLS AT THE INDUSTRIAL AND COMMUNITY LEVELS TO OPERATE BY 2016

GLUTEN  FREE  BREADFRUIT  FLOUR  PRODUCT    DEVELOPMENT  LED  BY  UH  &  KSU  

     

UNIVERSITY OF HAWAII

KANSAS STATE UNIVERSITY DR. ALVIN HUANG UH PROFESSOR FOOD SCIENCE

GLUTEN FREE BREADFRUIT FLOUR BREAD MIX PRODUCT PROJECTED TO MARKET TEST BY EARLY 2015

2015:

GLUTEN FREE WE ARE COMMITTED TO BRINGING YOU THE HIGHEST QUALITY PRODUCTS AVAILABLE FOR YOUR GLUTEN FREE DIET.  

Gluten Free Market

USA Market Size

Gluten Free Market

USA Market Size

• 70% of Gluten Free Purchases Take Place at a Retail Grocery Store • Bread and Baked Goods the #1 Product Family • Gluten Free is the largest segment of the “ Free From Food Category”

– Dairy Free ($700 million market) – Nut Free – Egg Free

Gluten Free Market

USA Market Size

• 70% of Gluten Free Purchases Take Place at a Retail Grocery Store • Bread and Baked Goods the #1 Product Family • Gluten Free is the largest segment of the “ Free From Food Category”

– Dairy Free ($700 million market) – Nut Free – Egg Free

Gluten Free Market

USA Market Size

• 70% of Gluten Free Purchases Take Place at a Retail Grocery Store • Bread and Baked Goods the #1 Product Family • Gluten Free is the largest segment of the “ Free From Food Category”

– Dairy Free ($700 million market) – Nut Free – Egg Free

Gluten Free Market

USA Market Trends

• More Branding of Gluten Free Products – Smart Balance buying Udi’s – Mainstream brands coming into the GF market place

• More Available SKU’s – General Mills claims to offer over 250 SKU’s of GF Products

• Greater Awareness of Products and Benefits – Grocery Store Labels to Help Identify GF Foods

• Hurdles to Market Growth – Lack of Education Around Gluten Free Benefits – Flavor, Color and Taste Must be Similar

C.H. Robinson

• 104 Years of Industry Expertise • Supply-Chain Management Solutions • Worldwide Network • Field to Plate • Food Safety Management • Grower Connection • Culinary Support

 Specializes  in  global  supply  chains,  worldwide  transportaTon  services,  produce  sourcing,  and  payment  services.    OVER  $10.3  Billion  in  Total  revenues    annually  since  2012.    Employs  8,350  employees  in  over  230  offices    Conducts  business  in  25  countries    

BREADFRUIT PRODUCT MARKET TESTING 2015

BREADFRUIT  PRODUCTS  

Client Logo Sheet

CH ROBINSON

MARKETING: PROMOTIONS BY PACIFIC CELEBRITIES

•  JASON  •  MOMOA  

THE  ROCK  

TROY  POLAMALU  

SAM CHOY

Celebrity  Chefs,  Professional  Athletes,  Actors,    Pacific  Islanders  recruited    for  markeTng  promoTon.        

UNIVERSITY  OF  MISSISSIPPI  NATIONAL  CENTER  FOR  PRODUCTS  RESEARCH,    USDA  Agricultural  Research  Service,  US  DEPART  OF  DEFENSE-­‐Deployed  War  Fighter  Research  Program      

THE FLOWER OF THE BREADFRUIT CONTAINS COMPOUNDS MORE POTENT THEN DEET, THE LEADING MOSQUITO REPELLENT ON THE MARKET.

BREADFRUIT BY PR0DUCT

 2011  Latex  Pricing  per  Gallon  According  to  gsfcc.org    

BREADFRUIT  SAP.  100%  LATEX  

2014 = $1007.00 Per Gallon

BREADFRUIT BY PR0DUCT  

BREADFRUIT WOOD HIGHLY PRIZED CONSTRUCTION MATERiAL

u TERMITE RESISTANT u MARINE WORM RESISTANT

BREADFRUIT BY PR0DUCT  

GLUTEN FREE FLOUR

ORGANIC LATEX

ORGANIC INSECTICIDE

4 ORIGINAL COMMERCIAL

PRODUCTS FROM ULU

TERMITE & MARINE WORM RESISTANT WOOD

* AMERICAN SAMOA

* GUAM  

 PACIFIC  REGIONAL  SUPPLY  CHAIN  STRATEGY  * CNMI

 * YAP  

* MARSHALL IS. * POHNPEI  

* PALAU

* KOSRAE

* CHUUK

PBCP

(3,750  m.  to  Hawaii)    

(4,735  m.  to  Hawaii)    

(2,559  m.  to  Hawaii)  

NO ONE ISLAND JURISDICTION CAN MEET THE MINIMUM SUPPLY ASSURANCE OF 100,000 TONS OF BREADFRUIT

FLOUR A WEEK. ‘THE ISLAND JURISDICTIONS MUST WORK TOGETHER’

POLYNESIA  

MICRONESIA  

MELANESIA  

     

REGIONAL  LEADERS  IN  MICRONESIA,  POLYNESIA  AND  MELANESIA  HAVE  ENDORSED  

THE  REGIONAL  BREADFRUIT  INITIATIVE.          

CREDIBILITY  OF  US  UNIVERSITY  RESEARCH,    TECHNOLOGY  AND  EXPERTISE  COMPELLING  

     

Replicability    Scalability  Sustainability  Originality  Impact    

     

ALOHA  

“ALONE ONE CAN GO FAST. TOGETHER WE WILL GO FAR”