Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
PAUL T. DOYLE & ASSOCIATES, LLC
Center for Health Leadership
Annual Conference
“Collaboration Matters”
UC Berkeley School of Public Health
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
PAUL T. DOYLE & ASSOCIATES, LLC
“Grass Roots to Grass Tops
Intentional Relationship Building for
Health Care Systems”
Paul Doyle, Paul T. Doyle & Associates, LLC
Traci Van, Sutter Health
community engagement
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
objectives
• Apply techniques of Intentional Relationship Building® with diverse
organizational and community stakeholders to develop and sustain
collaborative relationships.
• Learn and apply the techniques of Appreciative Inquiry (AI)
• Understand the “Rules of Engagement” of intentional relationship
building.
• Utilize the Community Engagement Worksheet® to plan the initial
approach for intentional relationship building
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Click to edit Master subtitle style
“The process of working collaboratively with
and through groups of people affiliated by
geographic proximity, special interest, or
similar situations to address issues affecting
the well-being of those people.
Fawcett et al., 1995,
Centers for Disease Control (CDC)
« Principles of Community Engagement »
Community Engagement:
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Creating ripples of change through
• Respect
• Influence
• Knowledge
• Trust
Community Engagement
Initiating a momentum shift in community through collaboration.
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
“Nothing is as fast
as the speed of
trust”
Stephen M. R. Covey
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Intentional Relationships Building
Proactively developing strength based relationships with
individuals, groups or organizations that would not
otherwise be pursued due to lack of awareness, trust or
capacity to see the potential value. (Doyle)
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Intentional Relationship Building: “Value Proposition”
• Solid alliances across diverse community groups
• Positive community perception
• Increased grant funding opportunities
• Recognized as the provider and partner of choice
• Enhanced recruitment and retention
• Cost efficient use of time and resources
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Intentional Relationship Building
Identify the appropriate “Gatekeepers” who holds a specific
community’s trust and can facilitate access.
It will influence the effectiveness of your efforts.
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Don’t discount the value of nurturing
the internal relationships
(employees) to enhance the external
relationships (community).
Make sure all people feel valued.
Intentional Relationship Building
The “Internal Community”
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
• Churches
• Neighborhood Associations
• Faith Based Organizations
• Education Institutions
• Advocacy Groups
Intentional Relationship Building
Potential Collaborators:
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Intentional Relationship Building
Utilizing Appreciative Inquiry™
Embrace and understand
an individual or
organization by focusing
on their strengths, not their
weaknesses.
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Appreciative Inquiry | A Positive Revolution in Change
• The art and practice of asking unconditionally positive questions that
strengthen a system‟s capacity to apprehend, anticipate, and
heighten positive potential
• Assumes that every organization or community has untapped
potential within their “positive core”
• Links the knowledge and energy of this core directly to an
organization or community‟s change agenda
Cooperrider
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
• Solidify relationships based on the consistency of your
results, not just high profile activity
• Respect the ability community provides in resolving their own
issues, from “grassroots to grass tops”
Intentional Relationship Building
Resolve “issues” with results
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Recognize the “Rules of Engagement”
The rules that can either limit
or enhance the effectiveness
of your intentional relationship
building efforts.
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Present yourself ready to listen
and learn from their ideas before
you present yours.
Rules of Engagement
Establish a Learning Posture
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Rules of Engagement
Develop Platforms of Trust
Develop or utilize community venues, forums or events where an
environment for open dialogue is encouraged and everyone„s voice
is respected.
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Community trust is like a savings account.
Micro deposits accumulate interest over a
period time.
But small withdrawals can deplete decades of
valuable investment.
Rules of Engagement - Platforms of Trust
The Trust Account
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
• Remember you are called to be a partner not a doormat…
or a dictator!
• Always value diverse perspectives
• But …maintain self respect for yourself
• And remember why you are at the table
Rules of Engagement:
Maintain the Proper Posture
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Be transparent about your
objectives up front, but make
sure they are grounded in your
organization‟s Mission and
Vision.
No hidden agendas!
Rules of Engagement
Present your “Genuine Intentions”
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
The spoken or unspoken
agreement between parties
in regard to purpose that
establishes a base from
which to work
Rules of Engagement
Establish Common Ground
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
When painting the picture
...share the brush!
Give the community an opportunity to
contribute from the start.
People can deal with almost any how, if
they have a why.
from “Man’s Search for Meaning” by Viktor Frankl
Rules of Engagement
Create “buy-in” through inclusion
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
• Invest to build their capacity
• Always leave something that provides residual value
• Do not deplete the communities trust and resiliency to
participate in future efforts or activities by not delivering
results
Rules of Engagement
No “Strip Mining”
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Rules of Engagement
Maintain the spirit of collaboration
Give and take…and build the
bridge as you walk on it together
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
If your relationship is always comfortable
…then it’s not growing!
Rules of Engagement
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Putting it Together Case Studies Practice
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
What is the desired end result?
What is the value proposition?
1. For you/your organization?
2. For the stakeholders?
3. For the community at large?
Who are the key influential stakeholders?
Groups or individuals?
(eg: neighborhood associations, faith
community, chambers
Why are they important?
(eg: well connected, influential)
What is the current state of the relationship?
(eg: trusting, engaged, distant)
1
2
3
What are the driving issues? (perceived reputation, community connections)
1
2
3
4
What are the limiting factors? (level of organizational diversity, lack of desire to commit, financial)
1
2
3
What is the best engagement approach for the stakeholders? (forums, breakfast meetings, round table discussions)
Itemize the appropriate Rules of Engagement
1
2
3
Community
Engagement
Worksheet
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Group Exercise
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
It takes progressive
improvement…
not postponed perfection!
Paul T. Doyle & Associates, LLC 616-889-0838 [email protected]
Contact Info
Traci Van, Community Benefit Director
Sutter Health
415-600- 6793
Paul Doyle, Principal
Paul T. Doyle & Associates, LLC
616-889-0838