Sony

• Presentation by: Nevin Haley & Walter Hairston

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Make.BeleivMake.Beleivee

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SonySonySonySony

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What If?

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Partners

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SubscribersSubscribers

playstation.com

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Legal

Challenges

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Assets Vs. Competitors

SolutionSolutionhttp://siliconangle.com/files/2012/07/light-bulb-idea-think-brain-storm.jpeg

Proposed TimelineProposed Timeline

December 2013: Start planning for PSTV

December 2013: Brief programmers and creative department

Proposed TimelineProposed Timeline

January 2014: Start developing the system update for January 2014: Start developing the system update for the streaming servicethe streaming service

January 2013: Begin seeking syndication rights for January 2013: Begin seeking syndication rights for movies, and television showsmovies, and television shows

January 2013: Start pitching service to premium cable January 2013: Start pitching service to premium cable networknetworkss

Proposed TimelineProposed Timeline

February-September 2014: February-September 2014: Focus on closing sponsors and Focus on closing sponsors and partnership dealspartnership deals

February- September 2014: February- September 2014: Develop Beta for PSTVDevelop Beta for PSTV

Proposed TimelineProposed Timeline

October 2014: Release beta to Playstation Plus subscribers

October 2014: Develop Advertising pricing plan

November 2014: Hold a press conference announcing PSTV

Proposed TimelineProposed Timeline

December 2014: Release PSTV

Increase quarterly revenue by 5% consecutively

Thank You

Presentation byNevin Haley

Walter Hairston