Twitter in MongoliaTwitter in MongoliaWhat the heck is Twitter? How do I tweet better?
Who are power tweeters in Mongolia?
Prepared by:
Mergen Chuluun
Founder, WebGuru Co Ltd
Ulaanbaatar, Mongolia
2010-02-08
Content
• Who am I?
• What is Twitter?
• How do I tweet better?
• Who are Twitter power users in Mongolia?
• Using Twitter for business?• Using Twitter for business?
• A fun exercise – requires brain powers
• Q&A
Mergen Chuluun (1/2)
• Spoke here summer 2008
• “Blogging for Fun & for Profit”
• Graduated CSU 2002 w Info Systems
• Founded WebGuru in 2008
• 1st Mongolian company to provide SEO services, • 1st Mongolian company to provide SEO services,
which essentially helps companies get found online
(helps w sales leads & potential biz partners)
• Services: web design, search engine optimization
(SEO), usability, web development, email marketing,
social media, etc
• @webguruco & @webgurumn
Mergen Chuluun (2/2)
• My blogs (2009)
• Internet Marketing Blog: webguru-co.com/blog
• Personal: mergenchuluun.com @mergenchuluun
• MBB: MongoliaBusinessBlog.com
• Mongolia Business Podcast (2009)• Mongolia Business Podcast (2009)
• Mongolia’s first & only podcast, searchable on
iTunes/iPod/etc MongoliaBusinessBlog.com/podcast
• Last episode on micro-finance in Mongolia
• @MongoliaBiz
• Mongolia-Web.com co-owner & developer
(2010)
• @MongoliaNews
What is Twitter?
• Micro-blogging platform?
– Less than 140 characters. What?!?
– Normal blog post is about 500-1000 characters
• Completely new communications platform?
– Well, it’s not exactly blogging, nor texting, nor just status – Well, it’s not exactly blogging, nor texting, nor just status
updating… Soooo…
• Twitter is used for:
– Sharing thoughts and links to articles, videos, photos
– Reading trending topics
– Marketing products/services
How do I start tweeting?
1. Go visit twitter.com
2. See trending topics/discussions
3. Find your favorite people (world leaders, thought leaders,
companies, friends, family, mascots…)
4. Determine your needs (business or pleasure?)4. Determine your needs (business or pleasure?)
How do I start tweeting?
Twitter Specifics?
• Tell, comment, & share in less than 140 characters
– @urname @hisname @hername @hiscompany
– RT means Retweet
– #discussiontopic
• Different uses:• Different uses:
– See & read about trending topics & discussions
– Share what you think is interesting (videos, photos, articles)
– Tell others what you are doing (enjoying my ice cream; giving my
twitter presentation at café amsterdam…)
– Retweet other’s tweets that you think are interesting for your
followers
– Participate in discussions #superbowl #coffee #guypower
– Direct message people who follow you
Power users of Twitter in Mongolia
• Twitter Grader Power Users in Mongolia
Tweet Better
• Quicker & fast tweets from browser:
– Shareaholic
– TwitterFox, now Echofon
• Better organization of your twitter account(s)
– TweetDeck– TweetDeck
– Seismic
• Track your tweets:
– Bit.ly
Using Twitter for Business
• Advertising & marketing
– Promos, giveaways, competitions
– Ex: Dell computers sold $2 million worth products in 2008
• Customer support & reputation management
– Instantaneous responses to customers, some who may have been – Instantaneous responses to customers, some who may have been
saying something negative
• Knowledge is power
– Follow world leaders
– Keep tabs on competition
• Twitter-based business model
– Ex: Taco Truck in California – tweets its locations
– Any ideas in Mongolia?
How can Café Amsterdam Use Twitter?
• Let’s have fun
• Let’s brainstorm
• How can Café Amsterdam use Twitter effectively?
Get Started with Twitter
So, in summary, if you want to get started with Twitter:
1. Go to Twitter.com
2. Open an account
3. Find businesses and people who you wish to follow3. Find businesses and people who you wish to follow
4. Create a strategy and plans to use Twitter; follow through
5. Have fun!
Questions?
Wanna know more??• @MergenChuluun
• @webguruco
• @MongoliaBiz
• @MongoliaNews
• @webgurumn
• @Mongolia_Mining
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