Twitter for Recruiters www.radicalevents.ca
Some Facts (First):
Facts:
Facts:
Getting Started
All you need is a Name, Email Address and Password – it’s just that simple
Getting Started
Pick a User Name that is: Consistent with your Brand Not too long Easily Searched/Remembered Use Capitals to differentiate words ie @JackBlack
Brand Your Bio
Make sure that you select Key Words that will make it easy for you to be “found” via search in either Google or Twitter ie. If you want to be found by candidates make sure the word Recruiter is somewhere in your bio.
Brand Your Page
Make Your Landing Page consistent with your personal/corporate brand for users that find you via www.twitter.com
Some Twitter Clients
By far the easiest way to access, update and follow Twitter is via a Mac/PC Client -- here are some of the best ones to use: Tweetdeck (now owned by Twitter) Seesmic Hootsuite SocialBro Chromed Bird DestroyTwitter
Platforms
Although we think of Twitter primarily as a tool to use on the Mac/PC it’s actually most widely adopted as part of the Mobile Market, in fact up to half of all the Twitter traffic originates on a Mobile device (Tablet or Phone)….making it one of the best tools for Recruitment.
Twitter Dictionary
RT
#
Allows you to address your message
Allows you to share interesting content with your followers
Allows you to start and track ongoing conversations/trends/topics in Twitter
So How Do I Recruit?
Twitter has many possibilities for Recruitment --- however for the purposes of this guide we will focus on two of them:
Direct Sourcing Talent Pooling/Branding
FollowerWonk
FollowerWonk is a great Direct Sourcing tool for Twitter – all you need to do to use it is sign in with your Twitter Account, and best of all it’s Free.
FollowerWonk
All you need to do is provide an email address then use the Search Bios function to find the candidates/prospects you are looking for, you can both follow them and connect (Tweet) with them from the FollowerWonk Interface
Talent Pools
Once you have used FollowerWonk and other tools to build up your Talent Community (and Directly Source) --- you need to provide good content to the community and engage with the conversations (via # Hashtags) and influencers.
But don’t worry you don’t have to make up all the content on your own
Talent Pools
Many Recruitment groups believe that it’s sufficient to just set up an AutoTweet of their current jobs, however experience shows us that only providing job tweets will lose followers and hardly ever lead to direct hires
You need to engage and become part of the conversation.
Talent Pools
TwitterFeed is a great system for taking any RSS feed and turning it into content for your followers.
To get started all you need to do is create your feed.
Talent Pools
Go to a website that you know produces good content that you want to share with your followers --- in this case we choose Mashable.com a favorite with the geek set. Once there find the RSS feed icon and click on it.
Talent Pools
Once you have located the RSS feed you want to copy the URL of the feed
Talent Pools
Take the feed back to Twitterfeed and then Name your Feed and enter in the RSS URL --- you can also test the feed to ensure that it will properly parse.
Talent Pools
You can also set some rules to ensure that you don’t Spam your Twitter stream and also so that you don’t get blocked from Twitter --- oh and add some Hashtags to your posts to reach the right audience
Talent Pools
Once your Feed is properly set up you can choose which social platforms to publish the content to.
Talent Pools
Once you have configured your Feed properly you will be done, now watch as your interesting content is RT’ed and as you pick up followers that are also targeted by interest.
Talent Pools
Of course, you can’t automate everything, you have to be part of the authentic conversation yourself so that when you do contact a potential candidate on Twitter they know more about you as a person --- and are more likely to respond.
Talent Pools
@radicalrecruit
Follow Us:
www.radicalevents.ca
Want to Learn More?
Our Orange and Blue Belts in Internet Recruitment are a One Day Comprehensive Certification in Direct Sourcing Methodologies, Tools and Techniques at a Recruiter Friendly Cost.
http://slidesha.re/wXDmpw http://slidesha.re/xnpvv2