www.lansons.com
Twitter forTwitter forTwitter forTwitter for…………Membership BodiesMembership BodiesMembership BodiesMembership Bodies
Live webinar – 4 August 2010
Simon Sanders, Head of Digital, Lansons LiveClive Booth, Director, Lansons Communications
today’s presenters
Simon Sanders Clive Booth
todaytodaytodaytoday’s agendas agendas agendas agenda
1111 social media social media social media social media ---- contextcontextcontextcontext2222 what’s in it for you?what’s in it for you?what’s in it for you?what’s in it for you?3. basics 3. basics 3. basics 3. basics –––– how it works how it works how it works how it works 4. how membership bodies are using Twitter4. how membership bodies are using Twitter4. how membership bodies are using Twitter4. how membership bodies are using Twitter5. tools, tips and tricks5. tools, tips and tricks5. tools, tips and tricks5. tools, tips and tricks6. actions to consider6. actions to consider6. actions to consider6. actions to consider
Please use the text box on rightPlease use the text box on rightPlease use the text box on rightPlease use the text box on right----hand side to ask / answer any questions….hand side to ask / answer any questions….hand side to ask / answer any questions….hand side to ask / answer any questions….
but firstbut firstbut firstbut first…………a quick polla quick polla quick polla quick poll
is your is your is your is your organisationorganisationorganisationorganisation on Twitter? on Twitter? on Twitter? on Twitter?
and anotherand anotherand anotherand another…………
are are are are youyouyouyou on Twitter?on Twitter?on Twitter?on Twitter?
contextcontextcontextcontext
social media in the UKsocial media in the UKsocial media in the UKsocial media in the UK
85% of UK now online85% of UK now online85% of UK now online85% of UK now online
1/3 have uploaded / 85% have watched video online1/3 have uploaded / 85% have watched video online1/3 have uploaded / 85% have watched video online1/3 have uploaded / 85% have watched video online
64% have social network profile(s)64% have social network profile(s)64% have social network profile(s)64% have social network profile(s)
29m visit social media sites in UK per month29m visit social media sites in UK per month29m visit social media sites in UK per month29m visit social media sites in UK per month
Facebook worldwide has Facebook worldwide has Facebook worldwide has Facebook worldwide has ½½½½ billion profilesbillion profilesbillion profilesbillion profiles
Twitter just had 20 billionth tweetTwitter just had 20 billionth tweetTwitter just had 20 billionth tweetTwitter just had 20 billionth tweet
Source: Oxford Research Company
media consumptionmedia consumptionmedia consumptionmedia consumption…………is changingis changingis changingis changing
number of people watching number of people watching number of people watching number of people watching tvtvtvtv online increased 600% online increased 600% online increased 600% online increased 600% yoyyoyyoyyoy
social networking becoming the most popular pastimesocial networking becoming the most popular pastimesocial networking becoming the most popular pastimesocial networking becoming the most popular pastime
average time spent on social sites is > 6 hours per monthaverage time spent on social sites is > 6 hours per monthaverage time spent on social sites is > 6 hours per monthaverage time spent on social sites is > 6 hours per month
1 in 3 adults 1 in 3 adults 1 in 3 adults 1 in 3 adults ““““could not live without the Internetcould not live without the Internetcould not live without the Internetcould not live without the Internet””””
Source: Oxford Research Company
marketing and advertising are changing toomarketing and advertising are changing toomarketing and advertising are changing toomarketing and advertising are changing too…………
Google Google Google Google –––– the most popular websitethe most popular websitethe most popular websitethe most popular website
78% of users look online for info about goods and services78% of users look online for info about goods and services78% of users look online for info about goods and services78% of users look online for info about goods and services
70% trust online recommendations from strangers 70% trust online recommendations from strangers 70% trust online recommendations from strangers 70% trust online recommendations from strangers
90% trust online recommendations from people they know90% trust online recommendations from people they know90% trust online recommendations from people they know90% trust online recommendations from people they know
20% of all Tweets contain reference to a product / brand20% of all Tweets contain reference to a product / brand20% of all Tweets contain reference to a product / brand20% of all Tweets contain reference to a product / brand
age of recommendation age of recommendation age of recommendation age of recommendation –––– ““““word of mouth on steroidsword of mouth on steroidsword of mouth on steroidsword of mouth on steroids””””Source: Oxford Research Company
in summaryin summaryin summaryin summary…………
ContentContentContentContent – personal brand / every company = media
ConnectionsConnectionsConnectionsConnections - people, products, services, info
CommunitiesCommunitiesCommunitiesCommunities – formed round areas of interest
it’s all about………….Conversations.Conversations.Conversations.Conversations
some Twitter statssome Twitter statssome Twitter statssome Twitter stats…………
one view of Twitterone view of Twitterone view of Twitterone view of Twitter………… ****
““““stroking your own egostroking your own egostroking your own egostroking your own ego””””
““““noodlingnoodlingnoodlingnoodling around with noaround with noaround with noaround with no----one listeningone listeningone listeningone listening””””““““bulk textbulk textbulk textbulk text----messages by PCmessages by PCmessages by PCmessages by PC””””““““a broadcast channela broadcast channela broadcast channela broadcast channel””””
““““a waste of timea waste of timea waste of timea waste of time””””* as collected by @simonsanders
Sounds okaySounds okaySounds okaySounds okay…
““““itititit’’’’s not for uss not for uss not for uss not for us””””
herehereherehere’’’’s why not...part ones why not...part ones why not...part ones why not...part one
“Better things to be doing that promise greater return”
herehereherehere’s why not...part twos why not...part twos why not...part twos why not...part two
“Now’s not such a great time”
herehereherehere’s why not... part threes why not... part threes why not... part threes why not... part three
“We have capacity and workload issues”
membership bodies on Twittermembership bodies on Twittermembership bodies on Twittermembership bodies on Twitter…………
...though not obvious...though not obvious...though not obvious...though not obvious
benefitsbenefitsbenefitsbenefits
“wiifmwiifmwiifmwiifm????”
what Twitter is / can bewhat Twitter is / can bewhat Twitter is / can bewhat Twitter is / can be…………
““““a way to extend my network and exchange ideasa way to extend my network and exchange ideasa way to extend my network and exchange ideasa way to extend my network and exchange ideas””””
““““a means to discover things I wouldna means to discover things I wouldna means to discover things I wouldna means to discover things I wouldn’’’’t otherwise find out aboutt otherwise find out aboutt otherwise find out aboutt otherwise find out about””””
““““a forum for offering customer service and listening to feedbacka forum for offering customer service and listening to feedbacka forum for offering customer service and listening to feedbacka forum for offering customer service and listening to feedback””””
““““a way for brands to be more accessible to customersa way for brands to be more accessible to customersa way for brands to be more accessible to customersa way for brands to be more accessible to customers””””
““““a hub for stakeholder engagement a hub for stakeholder engagement a hub for stakeholder engagement a hub for stakeholder engagement –––– members, partners, mediamembers, partners, mediamembers, partners, mediamembers, partners, media””””
* as collected by @simonsanders
basicsbasicsbasicsbasics
a basic glossarya basic glossarya basic glossarya basic glossary…
140140140140@@@@
dddd
RTRTRTRT####viaviaviavia
plus some txt speakplus some txt speakplus some txt speakplus some txt speak…
thx 4 yr thx 4 yr thx 4 yr thx 4 yr msgmsgmsgmsg rererereok C u l8r ok C u l8r ok C u l8r ok C u l8r – dm medm medm medm mer u going 2b @r u going 2b @r u going 2b @r u going 2b @
gr8 w/end away w/ gr8 w/end away w/ gr8 w/end away w/ gr8 w/end away w/ f u ne f u ne f u ne f u ne egegegeg’ssss????
membership bodies on Twittermembership bodies on Twittermembership bodies on Twittermembership bodies on Twitter
examplesexamplesexamplesexamples
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page –––– oneoneoneone
http://twitter.com/RICSsurveyors
a news channel
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- twotwotwotwo
a news channel
http://twitter.com/ICAEWnewsroom
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- threethreethreethree
http://twitter.com/accanews
a news channel
other channels too
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ----fourfourfourfour
http://twitter.com/cipd
direct helpmultipleprofiles
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- fivefivefivefive
http://twitter.com/CIOBsaul
supporting partners
endorsing / sharing news
media relations
http://twitter.com//jayoconnor
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- sixsixsixsix
sharing content
expressing views
supporting owninitiatives
incidental comments
anatomy of a Twitter page – seven
http://twitter.com/richardsedley
Conversational tool – personal / professional mix
anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page –––– eighteighteighteight
Conversational tool – personal / professional mix
promote your profile!promote your profile!promote your profile!promote your profile!
considerationsconsiderationsconsiderationsconsiderations
considerationsconsiderationsconsiderationsconsiderations
aims aims aims aims - grow network / finding opportunitiesrolerolerolerole - organisation / individual action action action action - monitor / engagepolicypolicypolicypolicy - being yourself / being ‘on brand’balance balance balance balance - tooting own horn / ‘pay it forward’experimentexperimentexperimentexperiment - incredible resource / time thief
signsignsignsign----upupupup - secure your profile / create bio
accessaccessaccessaccess – shared control / responsibility
monitormonitormonitormonitor
dashboarddashboarddashboarddashboard
dashboarddashboarddashboarddashboard
tipstipstipstips
re: searchresearch
researchresearchresearchresearch
hubhubhubhub
‘‘‘‘crosscrosscrosscross----postingpostingpostingposting’’’’ your messagesyour messagesyour messagesyour messages
followfollowfollowfollow
followfollowfollowfollow…………your noseyour noseyour noseyour nose
add your contactsadd your contactsadd your contactsadd your contactslook at otherslook at otherslook at otherslook at others’’’’ list of followerslist of followerslist of followerslist of followers……………………and the people they followand the people they followand the people they followand the people they follow
use Twitter listsuse Twitter listsuse Twitter listsuse Twitter listsdrill into interesting tweets / conversationsdrill into interesting tweets / conversationsdrill into interesting tweets / conversationsdrill into interesting tweets / conversations
““““follow follow follow follow fridayfridayfridayfriday”””” #ff#ff#ff#ffUse Use Use Use ‘‘‘‘Twitter SearchTwitter SearchTwitter SearchTwitter Search’’’’ for keywordsfor keywordsfor keywordsfor keywords
Use Use Use Use hashtagshashtagshashtagshashtags
followfollowfollowfollow…………your existing contactsyour existing contactsyour existing contactsyour existing contacts
followfollowfollowfollow………… the followed / followersthe followed / followersthe followed / followersthe followed / followers
followfollowfollowfollow…………interesting people / conversationsinteresting people / conversationsinteresting people / conversationsinteresting people / conversations
followfollowfollowfollow…………trusted recommendations trusted recommendations trusted recommendations trusted recommendations
followfollowfollowfollow…………people on Twitter listspeople on Twitter listspeople on Twitter listspeople on Twitter lists
listslistslistslists
listslistslistslists…………where are you listed?where are you listed?where are you listed?where are you listed?
listslistslistslists…………making / using themmaking / using themmaking / using themmaking / using them
recommendrecommendrecommendrecommend
recommend recommend recommend recommend ---- follow follow follow follow fridayfridayfridayfriday
shortenshortenshortenshorten
ShortenShortenShortenShorten…
http://www.csp.org.uk/director/aboutcsp/joinus/memberbenefits.cfm
ShortenShortenShortenShorten…………using using using using Bit.lyBit.lyBit.lyBit.ly
other link shortenersother link shortenersother link shortenersother link shorteners
bit.lybit.lybit.lybit.lyIs.gdIs.gdIs.gdIs.gd
tinyurltinyurltinyurltinyurlow.lyow.lyow.lyow.lyyfrogyfrogyfrogyfrog
Text here
hashtagshashtagshashtagshashtags
measuremeasuremeasuremeasure
measuremeasuremeasuremeasure
summarysummarysummarysummary
what to consider?what to consider?what to consider?what to consider?
right now right now right now right now - who’s doing what and in what capacity?consider consider consider consider – benefits versus resource engage internally engage internally engage internally engage internally – get back-up and buy-intalk about what you know talk about what you know talk about what you know talk about what you know – news, content, opinionfollow people of interest follow people of interest follow people of interest follow people of interest – listen before you participateshare content share content share content share content - join the conversationintegrate integrate integrate integrate - with other offline / online activityexperiment experiment experiment experiment – make it happen!
what can you gain? what can you gain? what can you gain? what can you gain?
profileprofileprofileprofile - presence, awareness and relevance
Community Community Community Community – being part of the conversation
ConnectionsConnectionsConnectionsConnections – people you may never otherwise reach
feedback feedback feedback feedback –––– help, ideas and inspiration
intelligenceintelligenceintelligenceintelligence - learning through listening / engaging
reachreachreachreach – greater interest in news and events / value from content
business development business development business development business development - membership retention / acquisition
reputation managementreputation managementreputation managementreputation management - stakeholders, media, partners
thank youthank youthank youthank you
for more info / followfor more info / followfor more info / followfor more info / follow----upupupup
[email protected]@[email protected]@lansons.com
0207 294 36180207 294 36180207 294 36180207 294 3618
@@@@simonsanderssimonsanderssimonsanderssimonsanders
[email protected]@[email protected]@lansons.com
0207 294 36340207 294 36340207 294 36340207 294 3634
@@@@cliveboothcliveboothcliveboothclivebooth