Social Media Marketing:You’re Doing It Right!
Twitter & Bloggingto promote your brand
www.feather-stone.com
Say whaaaaa….?!
Before kissing the bride, a Software Developer, used his cell phone to update his relationship status on Facebook & Twitter.
'Standing at the altar with @TracyPage where just a second ago, she became my wife! Gotta go, time to kiss my bride.'
He also handed one over to his new wife to do the same.
www.oddee.com
Ivy Bean is 104, she lives in Bradford, West York and she is probably the coolest grandma on earth. She has become a Twitter sensation - with over 50,000 followers - by posting her updates on Twitter.
Today, you will: • Develop your goals and strategy for using these tools,
designing content and attracting your target audience• Learn how to make Tweeting fun, organized and productive• Learn about the etiquette and best practices for both Twitter
and blogging
What is Twitter?
• Microblogging• 140 characters max• Combination of
texting, IM & blogging• Very simple interface
Anatomy of a Twitter Page
Who’s Using Twitter?
BloggersPR People
ConsultantsCelebrities
Corporations/Brands
Time to Get Tech-i-Fied!
Why should you use Twitter?
Brand Awareness
Customer Support
Drive Traffic
Prospect
Promote Events
What Are Your Keywords?
How do
YOU
want to be
PERCE IVED?
What Should You Tweet?
Event UpdatesSales and OffersIndustry NewsTips and AdviceLinks to Blog PostBigger Isn’t Better
How Often Should You Tweet?
Life of a Tweet is 2 - 3 hours.Frequency: 3 - 5 tweets, 5 - 7 days/week
Time to Get Tech-i-Fied!
Who Should You Follow?
ColleaguesIndustry PeersYour Email List
CelebritiesRelevant
BrandsCompetition
How Do You Manage It All?!
PleaseRemainCalm
What is HootSuite?
HootSuite is a social media dashboard that allows users to manage multiple social networking accounts in one program.
How & Why Use HootSuite?
Organization
Avoid Overload
Integration
Scheduling
URL Shortener
Careful!
Anatomy of HootSuite
Innards of HootSuite
What Streams Can You Create?
Specific Users
Industry Topics
Groups
Hashtag Searches
How Do You Serve Your Following?
Listen, Learn, Care, Serve
Be conversationalBe politePace yourselfPay attentionDon’t sell (too much)Keep it fresh
What Is a Blog?Merriam Webster: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site
Anatomy of a Blog• Post• Comments• Archives• Categories• Tags• RSS• Blogroll (Links)• Trackbacks• Pingbacks
www.problogger.com
Why Should You Blog?
ReachNew Channel
Low CostAlways Fresh
CrowdsourcingCredibility/Expertise
VisibilityBuild Your Tribe
Time To Get Tech-i-Fied!
What Should You Write?
Your expertiseLinks listing
Your experiencesAnswer customers
Press releasesOpinion on other content
How Often Should You Write?• Consistency is better than frequency• SEO: Frequency less important
What Do You Use?
WordpressTypepadSquarespaceBloggerTumblrCustom URL using
WP
How Do You Get Read?
• Social media sharing• Great article titles• Great content• Guest blog• Engage in conversation• SEO
Dear K-Pav… Give Me Advice
Don’t be intimidated
Get a plan
Make it realistic
Stick to it
Be social and share
Do your homework
So What’s Your Strategy?
Your Assignment….Should you choose to accept it.
• CREATE a YouTube account• WATCH some videos• CHECK OUT Constant Contact• CONSIDER– Who is your audience for these media?– What content can you share regularly?– What videos do you enjoy on your topic?– Do you read email newsletters? If no, why not?
Where To Find Me…• www.feather-stone.com• [email protected]• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone
@featherandstone@pavpower
• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic