www.ebmt.org#EBMT16

Social Media SessionAll You Need To Know About Twitter?

Navneet Majhail, MD, MSDirector, Blood and Marrow Transplant Program, Cleveland Clinic

Professor, Cleveland Clinic Lerner College of MedicineCleveland, USA

@BldCancerDoc

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The ‘Social Media’ Ladder

Creators

Critics

Collectors

Joiners

Spectators

InactivesAdapted from Joyce Lee, MD, MPH (@joyclee); twittersuperuser.com/

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What is Twitter?

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• Micro-blogging social media platform– “Tweets” 140 character limit!

• Founded in 2006

• Twitter usage– 320 million monthly active users– 500 million Tweets are sent per day– 80% of active users are on mobile

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Name and id of user composing a tweet

Tweet post (≤ 140 characters)

Hashtag

Link to other internet contentTab to reply

to tweet

Tab to favorite tweet

Tab to retweet or quote tweet

Anatomy Of A Tweet

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# Hashtags (E.g. #EBMT16)

• To follow and curate information of interest– #bmtsm BMT– #mmsm multiple myeloma– #leusm leukemia – #lymsm lymphoma– #mpnsm myeloproliferative neoplasms– #healthcosts healthcare costs– #meded medical education– #pallonc palliative oncology– #immunonc immunotherapy– #gerionc geriatric oncology

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Practical Stuff!

• Making sense in 140 characters is hard – gets better with experience (use emoticons)

• Use hashtags• Follow people/organizations of interest – you can

always unfollow them • Manage trolls – you can block/mute/report them• Can be addicting – control yourself!• Don’t tweet while walking

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Don’t Be An ‘Egghead’

• Informative Twitter ‘handle’• Who are you? Why are you on Twitter?• What are you going to talk about?

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Why/How Do I (A Health Professional)

Use Twitter?

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My Ground Rules

• Reminder to self – I am a physician!• Tweet/retweet only about professional issues (I do

follow many topics)• Be professional – don’t write/show anything I will

regret later (once in the cloud, always in the cloud!)• Be polite, courteous and appreciative • If I don’t like a tweet, I ignore it• If I really really really don’t like a tweet, I count till 10

MAKE YOUR OWN RULES!

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I Use Twitter To Get Information

… About Research And Publications

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I Use Twitter To Get Information

… About My Profession

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I Follow BMT Tweeps And Other Interesting

People

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Promote My WorkPromote Work of Others

(That I Think Is Important)

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Engage/Educate

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Voice My Opinions, Participate in Conversations

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Hear From Patients

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How You Can Use Twitter At #EBMT16

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ashclinicalnews.org

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“Twittertending” A Conference

• Virtually follow the meeting • Get real time commentary• Network• Promote your work• Promote your trainees• Hear what matters to patients

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If you can do BMT, You can do Twitter!

slideshare.net/nsmajhail