HONEY, WHAT’S ON?TV CONTENT ACROSS DEVICES
JANUARY 2011
HILL HOLLIDAY
METHODOLOGY
I am tuning in mid-season
I was out last night
I am new to the show
AVAILABILITY OF THE MOST RECENT EPISODE
AVAILABILITY OF THE CURRENT SEASON’S FIRST EPISODE
AVAILABILITY OF THE ENTIRE 2010 SEASON
METHODOLOGY16 current shows09 shows from 201018 networks11 online video services08 set-top boxes1392 data points
Network Sites
Fancast
Torrents
Hulu
HuluPlus
PS Network
Zune Marketplace
Amazon
Netflix Streaming
iTunes
Blockbuster
GoogleTV
AppleTV 2G
PS3
Xbox360
Wii
Boxee Box
Roku
TiVo TV
Win/Mac
iOS
Android
Prime
Desperate Housewives ABCGlee FOXVampire Diaries CWDateline NBC
Daytime
The View ABCPrice Is Right CBSThe Young and the Restless CBSThe Today Show NBC
RealityJersey Shore MTVTop Chef BRAVOHouse Hunters HGTV
Comedy The Daily Show COMTosh.0 COM
Kids Wizards of Waverly Place DISiCarly NICK
SERVICES BOXES SCREENSNETWORKSSHOWS
I was out last nightAVAILABILITY OF THE MOST RECENT EPISODE
Network Sites
Fancast
Torrents
Hulu
HuluPlus
PS Network
Zune Marketplace
Amazon
Netflix Streaming
iTunes
Blockbuster
GoogleTV
AppleTV 2G
PS3
Xbox360
Wii
Boxee Box
Roku
TiVo TV
Win/Mac
iOS
Android
Prime
Desperate Housewives ABCGlee FOXVampire Diaries CWDateline NBC
Daytime
The View ABCPrice Is Right CBSThe Young and the Restless CBSThe Today Show NBC
RealityJersey Shore MTVTop Chef BRAVOHouse Hunters HGTV
Comedy The Daily Show COMTosh.0 COM
Kids Wizards of Waverly Place DISiCarly NICK
I am tuning in mid-seasonAVAILABILITY OF THE FIRST EPISODE
SERVICES BOXES SCREENSNETWORKSSHOWS
Network Sites
Fancast
Torrents
Hulu
HuluPlus
PS Network
Zune Marketplace
Amazon
Netflix Streaming
iTunes
Blockbuster
GoogleTV
AppleTV 2G
PS3
Xbox360
Wii
Boxee Box
Roku
TiVo TV
Win/Mac
iOS
Android
Prime
Desperate Housewives ABCGlee FOXVampire Diaries CWDateline NBC
Daytime
The View ABCPrice Is Right CBSThe Young and the Restless CBSThe Today Show NBC
RealityJersey Shore MTVTop Chef BRAVOHouse Hunters HGTV
Comedy The Daily Show COMTosh.0 COM
Kids Wizards of Waverly Place DISiCarly NICK
I am new to the showAVAILABILITY OF THE ENTIRE 2010 SEASON
SERVICES BOXES SCREENSNETWORKSSHOWS
Network Sites
Fancast
Torrents
Hulu
HuluPlus
PS Network
Zune Marketplace
Amazon
Netflix Streaming
iTunes
Blockbuster
GoogleTV
AppleTV 2G
PS3
Xbox360
Wii
Boxee Box
Roku
TiVo TV
Win/Mac
iOS
Android
Prime
Desperate Housewives ABCGlee FOXVampire Diaries CWDateline NBC
Daytime
The View ABCPrice Is Right CBSThe Young and the Restless CBSThe Today Show NBC
RealityJersey Shore MTVTop Chef BRAVOHouse Hunters HGTV
Comedy The Daily Show COMTosh.0 COM
Kids Wizards of Waverly Place DISiCarly NICK
SERVICES BOXES SCREENSNETWORKSSHOWS
MOST RECENT + FIRST + ENTIRE 2010 SEASONEverything
THIS CHART IS ALREADY OUTDATEDPartnerships and content availability changes are announced weekly
HERE TODAY,GONE TOMORROWInconsistent availability frustrates expectations
KEEPING UP IS TOO MUCH WORKNeed for an integrated cross-service search; clicker.com is a promising beginning
MOST RECENT EPISODE
FIRST EPISODE
Content is already off the web, but most of it is not on paid services yet
PEOPLE TUNING IN MID-SEASON ARE OUT OF LUCK
MOST RECENT EPISODE FIRST EPISODE
PEOPLE CARE ABOUT SHOWSAnd the connection between shows and services is not obvious