powered by:
Tribalpreneurs Rickshaw
WHERE.
We work in villages around Medha, in Satara district,
Maharashtra state, India (5 hours from Mumbai).
Context of rural India that we face:
450 millions live with less than 1.25USD/day
70% don't have access to safe water
86
58% use wood to cook leading to a lot of smoke
TRIBALPRENEURS RICKSHAW . 1
Mumbai
Medha
37.7 millions
per year affected by waterborne
diseases
584.000 per year die due
to diarrhea
488.200 per year die due
to indoor air pollution
WHO.
We work with 125 katkari tribal hamlets and villages.
With human-centered design methodologies we addressed 18 tribal villages (population we find their main needs:
lack of stable income remoteness of the villages and lack of mobility drinking water scarcity and quality lack of toilets (and diseases related to hygiene/sanitation) health problems due to fire-based cookers & lack of wood unavailability of education, electricity, housing and land rights social issues like alcoholism or family violence lack of self-sustainability, independence and self-esteem
TRIBALPRENEURS RICKSHAW . 3
Our main source of income is fishing. We spend about 6 to 9 hours per day, on the river and then selling it on the market, to receive from 2.5 to 6 dollars per day. During summer the lack of fish force us to work on nearby farms, 8 hours per day for 5 dollars if man and about 1.5 if woman.
We want new livelihoods that can provide us a stable income through the whole year.
“
”
WHY.
TRIBALPRENEURS RICKSHAW . 5
QUALITY OF LIFE
SELF SUSTAIN-ABILITY
CONSCI- OUSNESS
HAPPINESS!
AWARENESS
RAISING
APPROPRIATE SOLUTIONS
LIVELIHOODS PROMOTION
WHY.
TRIBALPRENEURS RICKSHAW . 6
QUALITY OF LIFE
SELF SUSTAIN-ABILITY
CONSCI- OUSNESS
HAPPINESS!
AWARENESS
RAISING
APPROPRIATE SOLUTIONS
LIVELIHOODS PROMOTION
sanitation
overcome lack of wood
healthy/efficient cookers
overcome lack of cold storage
safe drinking water
lighting solutions
social entrepreneurship as a driver
savings
local economy development
stable income
dignity and self-esteem
local resources, materials and skills
family planning alcoholism
health/sexual education
financial literacy
domestic violence
hygiene
Tribalpreneurs Rickshaw
Our solution is to establish a service that promotes the self-sustainability of local tribes through appropriate technologies that solve their community needs, supporting their livelihoods by helping them to become micro-tribal-entrepreneurs and providing solutions for the whole process (from skills development to the deliver of products to the end-users).
We believe in social entrepreneurship as a driver for community empowerment and local social and economy development, towards dignity and will to change.
WHAT.
TRIBALPRENEURS RICKSHAW . 7
WHAT.
Tribalpreneurs Rickshaw
micro-entrepreneurship development program for tribal people (with a focus on women)
social trading service for connecting the tribal hamlets and exchange their products
Tribal people as Tribalpreneurs
Social Trading Rickshaws
TRIBALPRENEURS RICKSHAW . 8
# micro-tribal-entrepreneurship development program (including financial literacy and support on the whole entrepreneurial process: manufacturing, marketing, packaging, quality control, etc)
# empower underprivileged tribes (with a special focus on women) using innovative and eco-friendly livelihoods based in appropriate technologies, recycled materials, low-cost approaches, etc
# use of app. tech. which can provide them a stable source of income while increasing their quality of life (e.g. efficient/healthy cooking-stoves)
WHAT.
Tribalpreneurs Rickshaw
Tribal people as Tribalpreneurs
Social Trading Rickshaws
TRIBALPRENEURS RICKSHAW . 9
WHAT.
Tribalpreneurs Rickshaw
Tribal people as Tribalpreneurs
Social Trading Rickshaws
# connecting all the tribal hamlets for buying and selling the products manufactured by them and raw materials (previously bought in bulk for selling low-cost to tribes)
# selling of other products which are important for their development (e.g. sanitary pads, school materials or soap)
# collection of savings for their future financial stability and resilience
# (together with a small commission on products)
TRIBALPRENEURS RICKSHAW . 10
HOW.
Our key activities are:
training in new livelihoods to micro-tribal-entrepreneurs
trading of products made by local communities and deliver them in nearby villages overcoming the mobility problems of tribes
connection with suppliers for bulk purchases in order to achieve lower prices and avoid discrimination due to caste
promotion of financial literacy and savings collection
We deliver:
TRIBALPRENEURS RICKSHAW . 11
Skills, awareness and quality of life
Support on the entrepreneurial process
New channel for products that
Promotion of sustainability and dignity instead of dependency
HOW.
Some remarks on the process:
we track progress (and measure impact) with points accordingly to their social development,
savings)
we foster pride and dignity by celebrating their achievements with badges and rewards (e.g. a family receives an achievement plate to hang on their door after reaching a certain amount of points or a community receives a solar street light for their village)
we tell the story of successful tribal entrepreneurs and evolved communities in order to inspire others and ignite their will to change (e.g. photos of happy families with a new solar light on the rickshaw)
they are the ones we decide what they want to do; we clarify the service we offer and their benefits and costs (e.g. small fee in order to get their commitment) and always stating that they are free to sell by their own means, innovate on the manufacturing process or produce in their own rhythm
local needs, promoting the improvement on their quality of life while giving a source of income
TRIBALPRENEURS RICKSHAW . 12
WHAT.
Some examples of products:
Craftspreneurs
Solarpreneurs
Briquettepreneurs
Sprinklepreneurs
Cookerpreneurs
Handicrafts with local/recycling materials
Low-cost solar cookers and solar dryers
Biomass briquettes for cooking
Efficient irrigation systems for farming
Efficient cooking stoves
TRIBALPRENEURS RICKSHAW . 14
WHAT.
Some examples of products:
Honeypreneurs
Waterpreneurs
Fridgepreneurs
Lightpreneurs
Toiletpreneurs
Beekeeping and selling of organic honey
Water filters made of local resources
Cold storage without electricity
Solar bulbs made of plastic bottles
Eco-toilets that use compost for trees
TRIBALPRENEURS RICKSHAW . 15
research and tests
success stories
EVALUATION AND IMPACT.
Tracking of progress real-time for quick adaptations on the process (e.g. routes, portfolio of products, marketing strategies, etc.)
number of families engaged and employment generation percentage of growth on the families income and savings (and its
stability along the year) achievement points earned by the families percentage of behavioral change in each hamlet (e.g. better
cooking methods, drinking filtered water, etc.) satisfaction of families (questionnaires regarding the process, the
quality of products, etc.) sales volume revenue (and the amount of villages we can scaling-up due to that)
TRIBALPRENEURS RICKSHAW . 13
BUSINESS STUFF.
Revenue comes from:
small commission on manufactured products when sold to tribes and higher commission if sold to traders or villagers
commission on other products (small commission in products like soap, sanitary napkins, seeds or school materials, and higher to other products like biscuits or mobile recharges)
fees from corporate advertisement on the rickshaw
This revenue is not for profit but rather for the sustainability of our service, allowing future scaling-ups and improvements.
TRIBALPRENEURS RICKSHAW . 18
SOME BENEFITS.
For tribes:
overcome mobility and marketing issues, lack of skills and decent job opportunities, exploitation from middlemen and caste discrimination while selling/buying
autonomy and freedom of choice allowed by no exclusivity (they
buying materials in bulk from suppliers and sell to all the communities at lower prices
flexibility on payments to allow low-income families to buy products while paying with their own made products
using a simple sms system for exchanging information between tribes and rickshaws (e.g. when they have products to sell/buy)
TRIBALPRENEURS RICKSHAW . 19
SOME BENEFITS.
And for sponsors:
big market waiting to be developed for selling products (that was before completely inaccessible for companies due to remoteness)
wide visibility for advertisement campaigns due to a new and innovative marketing channel in rural areas
TRIBALPRENEURS RICKSHAW . 20
healthy approach to corporate social responsibility focused on sustainability and long-term impact
opportunities for media appearance due to the novelty of the service and opportunities that can generate
QUICK WRAP-UP.
we create new markets and micro-entrepreneurs for them
we incentive will to change and dignity instead of dependency
we provide solutions to the whole chain (training, supplies, marketing, savings, awareness, etc)
we mix affordable solutions, appropriate technologies, upcycling/recycling and local or low-cost resources
we give visibility (to successful tribes, to sponsors, etc)
we keep in mind the sustainability and scaling-up of the service
TRIBALPRENEURS RICKSHAW . 21
WHO WE ARE.
AIILSG - All India Institute of Local Self-Government, a wide NGO with more than 80 years of experience and presence in all India, working on capacity building, research and social development.
SHRAMIK JVS, a community-based organization working with these tribal communities for more than 25 years on livelihoods programs,
SAPANA.org, a young non-profit organization focused on delivering new and innovative solutions for social awakening and economic
TRIBALPRENEURS RICKSHAW . 22
AND WHY US.
we have deep trust relations with the tribes and empathy for their needs, problems and aspirations
knowledge on appropriate technologies and passion for affordable solutions adequate to local context
experience of many years working with tribes on livelihoods, -help groups, awareness, etc
And we all love and admire tribal communities
and awesome rickshaws!
TRIBALPRENEURS RICKSHAW . 23
THANK YOU!
contact us : [email protected]