Tech Trends:
Uncovering Trends & Technologies
Shaping Online Marketing
Kevin HouriganCEO, Bayshore Solutions
To Reach 50 Million users, it took
Radio - 38 years
Terrestrial TV - 13 years
The Internet - 4 years
iPod - 3 yearsiPod - 3 years
Facebook – 100mm users < 9
Months - United Nations Cyberschoolbus Document, Facebook, Apple
ROI - Blendtec
Viral Timeline790 K views on You Tube in 3 days*
*Computerworld.com
In Sept 2009:
BlendTec’s YouTube Channel has
over 7 Million views and over 7 Million views and
over 150K subscribers
Bottom-Line Results:
The “Will it Blend” campaign drove retail sales increase of over 700%:
Social Media
In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 yearscombined over - the last 50 years
750 Photographs are uploaded to Facebook - Every SECOND
Demographics
• 200M Active Users (Facebook April 2009)
• 66% between12-35 years of age (Quantcast September 2009)
• 54% Female (Quantcast June 2009)
• Over 55 Females are the fastest
growing demographic (175%) growing demographic (175%) (Insidefacebook.com Feb 2009)
Marketing Touch Points
• Facebook Advertising
• Profile
• Friends
• Fan/Group Page
World’s Leading Cruise Lines Branded Facebook Page
Demographics
• 26M unique visitors per month *
• 74% 18-49 years of age or older *
• 55% Female *
Marketing Touch Points
• Updates
• Followers
• Replies
• Potential for Advertising - eta 2010
*(Quantcast June 2009)
Offshore Sailing Schools Branded Twitter Page
YouTube
Demographics
• 72.5M Users
• 59% 18-49 years of age or older
• 50% Male
Marketing Touch PointsMarketing Touch Points
• Video
• Channels
• Groups
• Sponsored Videos
• Google Ad Network
*(Quantcast June 2009)
Offshore Sailing Schools Branded YouTube Channel Page
Demographics
• 50% are Business Decision makers(@plan Summer 2009)
• 14 M Visitors Per Month in US*
53% Male*
• 78% are 35 years or older**(Quantcast September 2009)*(Quantcast September 2009)
Marketing Touch Points
• Profile
• Connections
• GroupsKevin Hourigan’s Linked In Profile Page
“Nuts About Southwest”
“Nuts About Southwest”
Best Practices & Beyond:
They Integrate it All – customers are everywhere
• Polls
• News
• Videos (YouTube)
• Images (Flickr)
• Blogs from All departments
• Podcasts
• Links to Social Profiles
Southwest Airlines: Results
• Increase in brand awareness
Twitter Strategy builds relationship and provides
corporate information
• Consumer Engagement
• Instant Customer Service• Instant Customer Service
• Corporate Responsibility
• Direct communication
• In 2008, Southwest Airlines attributed more than $1 M in ticket sales to Twitter
Tonight’s Tech Trends Experts
Search – Diane Chang, Google
Social Media – Christopher Barger, GM
Local Search and Social Media Practitioner –Tom Wagner, The Florida Aquarium
Measurement – Shivan Ramji, Neilson
Bayshore Solutions is
14 Year Old Interactive Agencyover 1,500 clients served in:
Search & Social Media Marketing
Web Design & Development
Overall Internet Strategy & ExecutionOverall Internet Strategy & Execution
Recognized 7 Years in a Row as a
Top 100 US Interactive Agency - by Advertising Age Magazine
28 Interactive and Creative awards in 2009
To view the full video of the Tech Trends event, click to:
www.BayshoreSolutions.com/TechTrendsEvent
To learn more about how we can help you grow your business online, contact us:
www.BayshoreSolutions.com
866-352-4791
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