Travel Sentiment Study Wave 8MAY 5, 2020
TRAVEL SENTIMENT STUDY
WAVE 8Fielded April 29, 2020
U.S. National Sample of 1,000 adults 18+
COVID-19
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 8
48%
44%
25%
12%
0 30 60
Canceled trip completely
Reduced travel plans
Changed destination to one I can
drive to as opposed to fly
Changed trip from international to
domestic
79%
of travelers planning to
travel in the next six
months will change their
travel plans due to
coronavirusBase: Coronavirus Changed Travel Plans
Travel Sentiment Study Wave 8
Travelers Planning To Change Upcoming Travel Plans Due To
COVID-19 Comparison
IMPACT ON TRAVEL PLANS
79%82%82%85%84%84%
75%
58%
April 29April 22April 15April 8April 1March 26March 19March 11
0
50
100
Travel Sentiment Study Wave 8
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28%
48%50%
53%
48% 47%50% 48%
36%
39%35%
43% 43%47% 45% 44%
0
20
40
60
March 11 March 19 March 26 April 1 April 8 April 15 April 22 April 29
Canceled trip
completely
Reduced travel
plans
Travel Sentiment Study Wave 8
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30%
18% 17%
22%19%
21% 22%25%
22%
14%11%
13%11% 11% 11% 12%
0
20
40
60
March 11 March 19 March 26 April 1 April 8 April 15 April 22 April 29
Changed
destination to
one I can drive to
as opposed to fly
Changed trip
from
international to
domestic
Travel Sentiment Study Wave 8
4%
15%
20%
4%
13%
17%
14%
25%
27%
23%
25%
21%
55%
22%
15%
Coronavirus/COVID-19
Concerns about the economy
Transportation costs
0 50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
55%61%63%
66%67%62%
58%
35%
April 29April 22April 15April 8April 1March 26March 19March 11
0
20
40
60
80
Travel Sentiment Study Wave 8
45%
Indicated That Coronavirus Would Greatly Impact Their Decision
To Travel In The Next Six Months
IMPACT ON TRAVEL PLANS
22%25%23%24%25%23%23%
17%
April 29April 22April 15April 8April 1March 26March 19March 11
0
20
40
60
80
Travel Sentiment Study Wave 8
Indicated That The Economy Would Greatly Impact Their Decision
To Travel In The Next Six Months
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 8
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
70%69%72%70%65%
72%76%
87%
April 29April 22April 15April 8April 1March 26March 19March 11
0
20
40
60
80
100
Travel Sentiment Study Wave 8
IMPACT ON TRAVEL PLANS
20%
19%
13%
12%
12%
10%
8%
3%
2%
1%
Travel by car to see friends and relatives within 200 miles
Travel by car to see friends and relatives more than 200 miles
Travel by plane to see friends and relatives within the U.S.
Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives)
Travel by car for a vacation/getaway more than 200 miles (not to see
friends/relatives)
Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.
I am not planning to take a trip in the next 6 months
Trip to another international destination
I will vacation at home first (i.e., staycation)
International trip to Canada or Mexico
0 5 10 15 20 25
First Trip Travelers Plan to Take in the Next Six Months
Longwoods International Research
longwoods-intl.com/news
Miles Partnership COVID-19 Communication Center
covid19.milespartnership.com
Additional Resources
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