Kevin GibbonsDirector of Search, SEOptimise
web: seoptimise.comtwitter: @kevgibbo
Oxfordshire Cotswold Tourism Forum – November 2010
Search Engine Marketing for Travel
• Search Engine Marketing & Social Media agency
• Founded in 2006, with offices located in Oxford
• Highly respected industry
reputation
• Travel clients include Audley Travel & Trafalgar Tours
Who are SEOptimise?
The online travel buying cycle
Travel Search Engine Marketing Starter Guide
Google AdWords – pay-per-click advertising
SEO – which keywords to target?
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2
3
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Seasonality
Bonus tip – be creative!5
How long is the travel buying cycle & which visits lead to a sale?
http://www.iabuk.net/en/1/travelonlineconsumer.html
Example Keywords:• “Holidays” = Inspiration• “Australia Holidays” = Research• “Sydney Holidays” = Confirm location• “Sydney Hotels” = Review hotels• “Sydney Specialist” = Compare options• “[Brand Query]” = Purchase
Seasonality – When are people searching for your keywords?
Google AdWords – Bid for top performing keywords
SEO - Sounds simple but… optimise for terms people are searching for
Bonus tip: Be creative – target popular upcoming industry trends
For more information please visit: http://www.seoptimise.com/blog
Or let me know if you have any questions - [email protected] & @kevgibbo
Thank you!
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