New Opportunities for Storytellers (Making More Than TV Shows)
London Transmedia Festival, October 2012
Robert Pratten CEO & Founder, Transmedia Storyteller Ltd
@robpratten
Conducttr brings your stories to life.
Pervasive Entertainment Platform Conducttr
Engage across all platforms
.. Online… Mobile… Social… Live Events… Merchandise…
Create personalized, connected experiences
• Think Experiential
Think experientially
“Interactivity” is the norm
http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
Abundance of content
http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/
Even more content…
Units released in 2011
Movies (US Theatrical)
iOS apps (App Store)
300,000
600
Write for engagement
ByoLogyc
Mask of the Red Death
www.psychophol.com
Lowlifes 2.0
Sales vs Social Media (Lowlifes)
NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
Sales vs Social Media (Lowlifes)
Tipping point
“Big on Facebook/Twitter/LinkedIn”
In Real Life Shooter
Patient 0
Patient 0
http://www.pozible.com
http://irlshooter.com/
Future Storyworlds
The End
Robert Pratten [email protected]
@robpratten USA: +1 415 287 4150
Europe: +44 207 193 4567
Pervasive Entertainment Platform Conducttr