1. One stop destination to all internet based solution Tradeweb
India Pvt Ltd.
2. About Us Tradeweb India Pvt Ltd. We are one of the leading
Software Development Organization based in Delhi India. The term
human capital is a recognition that people in organizations and
businesses are an important and essential asset who contribute to
development and growth. The collective attitudes, skills and
abilities of people contribute to organizational performance and
productivity. Tradeweb India provides all internet based solution
under one roof like Website Designing, Website Promotion, Media
Planning, Search Engine Optimization, Social Media Optimization,
Social Media Promotion, PPC,CPM Android Apps Development and
Reputation Management
3. Mission & Vision Tradeweb India Pvt Ltd. Mission
Tradeweb India is pioneer in Online Promotion and we are excel
towards providing effective marketing strategies Vision Tradeweb
India is a growing organization and we endeavor towards providing
our clients the best quality service at the competitive cost
4. FROM THE MARKETPLACE TO THE MARKETSPACE Tradeweb India Pvt
Ltd.
5. Offline / Online Offline, bustling crowds pass by your place
of business. Some of the passerby traffic notices you and walks in.
"Location, Location, Location" Online, people search for
information. Millions of people. Each searches alone. "Information,
information, information" Tradeweb India Pvt Ltd.
6. SOME FACTS TO CONSIDER According to the research by HBR,
approximately 65% of the India Internet population conducts at
least one search at the top engines each month (compared to 73% of
the U.S. on-line population). Indians conducted approximately 575
mln searches last April Tradeweb India Pvt Ltd.
7. Services offered by Tradeweb India WEBSITE DEVELOPMENT
WEBSITE PROMOTION MEDIA PLANNING SEO(SEARCH ENGINE OPTIMIZATION)
PPC(PAY PER CLICK) SOCIAL MEDIA MARKETING GOOGLE ADWORDS COMPANY
BROCHURE DESIGNING LOGO DESIGNING SOCIAL MEDIA OPTIMIAZTION MEDIA
PLANNING GRAPHIC DESIGNING VIDEO DEVELOPMENT & EDITING
REPUTATION MANAGEMENT ANDROID APPS DEVELOPMENT Tradeweb India Pvt
Ltd.
8. Why You Are Here Tradeweb India Pvt Ltd. Youre building a
small business in the local creative or tech economy You want to
find out what you need to know to help your company grow and
sustain You need practical advise you can put to work in your
company, today
9. How Do Search Engines Work? Tradeweb India Pvt Ltd. Spider
crawls the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their
database Search engines indexes the content (text, code) in these
documents by adding it to their databases and then periodically
updates this content Search engines search their own databases when
a user enters in a search to find related documents (not searching
web pages in real-time) Search engines rank the resulting documents
using an algorithm (mathematical formula) by assigning various
weights and ranking factors
10. Examples popular Search Engines Tradeweb India Pvt
Ltd.
11. Major Social Media Sites Tradeweb India Pvt Ltd. Facebook
Twitter Google+ Hi-5 Pinterest Stumble
12. Search Engines statistics Tradeweb India Pvt Ltd. % bases
on usage
13. Why is Search Engine Marketing important? Tradeweb India
Pvt Ltd. 85% of all traffic on the internet is referred to by
search engines 90% of all users dont look past the first 30 results
(most only view top 10) Search engine traffic is low and websites
arent indexed because they are generally poorly optimized
Cost-effective advertising Clear and measurable ROI Operates under
this assumption: More (relevant) traffic + Good Conversions Rate =
More Sales/Leads
14. What is Search Engine Optimization? Tradeweb India Pvt Ltd.
SEO = Search Engine Optimization Refers to the process of
optimizing both the on- page and off-page ranking factors in order
to achieve high search engine rankings for targeted search terms.
Refers to the industry that has been created regarding using
keyword searching a a means of increasing relevant traffic to a
website
15. Pay Per Click Tradeweb India Pvt Ltd. PPC ads appear as
sponsored listings Companies bid on price they are willing to pay
per click Typically have very good tracking tools and statistics
Ability to control ad text Can set budgets and spending limits
Google AdWords and Overture are the two leaders
16. PPC vs. Organic SEO Tradeweb India Pvt Ltd. Pay-Per-Click
Organic SEO Results in 1-2 days Easier for a novice or one little
knowledge of SEO Ability to turn on and off at any moment Generally
more costly per visitor and per conversion Fewer impressions and
exposure Easier to compete in highly competitive market space (but
it will cost you) Ability to generate exposure on related sites
(AdSense) Ability to target local markets Better for short-term and
high-margin campaigns Results take 2 weeks to 4 months Requires
ongoing learning and experience to achieve results Very difficult
to control flow of traffic Generally more cost-effective, does not
penalize for more traffic SERPs are more popular than sponsored ads
Very difficult to compete in highly competitive market space
Vbility to generate exposure on related websites and directories
More difficult to target local markets Better for long-term and
lower margin campaigns
17. Basic Tips & Optimization Techniques Tradeweb India Pvt
Ltd. Research keywords related to your business Identify
competitors, utilize benchmarking techniques and identify level of
competition Utilize descriptive title tags for each page Ensure
that your text is HTML-text and not image text Use text links when
ever possible Use appropriate keywords in your content and internal
hyperlinks (dont overdo!) Obtain inbound links from related
websites Monitor your search engine rankings and more importantly
your website traffic statistics and sales/leads produced Educate
yourself about search engine marketing
18. Advantages of the Marketspace Tradeweb India Pvt Ltd.
DIRECT CONTACT HIGH SPEED GREAT VARIETY USE OF MULTIMEDIA
ACCESSIBLE 24 HOURS FROM AROUND THE WORLD!!! LOW COST
19. Tradeweb India Pvt Ltd. Tradeweb India Pvt Ltd.