H P C A S E S T U D Y
HP Print, POS and PC devices deliver maximum uptime and performance to ambitious new arena
TOTTENHAM HOTSPUR STADIUM RAISES THE BAR
IN FAN EXPERIENCE
Industry:CME
Country:UK
Story Highlights
CASE STUDY | TOT TENHAM HOTSPUR
For Tottenham Hotspur, the fan experience is critical. Working with HP it is minimizing queue times, simplifying device management and ensuring maximum uptime to support its vision.
ChallengeBuilding one of the world’s finest sports stadia
Established in 1882, Tottenham Hotspur is one of the best-supported football clubs in the
English Premier League. Renowned for its flair, style and passion, ‘Spurs’ recently moved
into a brand new 62,214 seat stadium, which is widely considered to be one of the finest
sports arenas in the world. It is packed with the latest technology to ensure every fan has
the best possible matchday experience – from cashless tills to Wi-Fi connectivity and
Bluetooth® beacons across the stadium.
“We decided very early on that we wanted to create the most technologically-advanced stadium
in the world with an unrivalled fan experience. We incorporated technology from the outset, so
technology is in the entire fabric of this stadium,” explains Sanjeev Katwa, head of technology,
Tottenham Hotspur. “We wanted people to spend a lot more time at our venue and enjoy the
facilities, but also embrace technology. It gives us a platform for innovation, and to change
experiences so your matchday experience is different every time.”
One key objective was to reduce the time spent queuing, whether to get into the stadium itself
or in one of the many bars and restaurants on-site. "One of the best decisions we made, and I
believe it's the world's first, is we opened up as a cashless stadium," says Katwa. "The only way
you can pay for anything in this stadium for retail, and food & beverage, is either through a card
or using your mobile phone.”
Maximizing uptime was also a critical component. Having a device go down - whether at the
point of sale or in the back office - could affect fans' matchday experience and ultimately
impact revenue. The reliability of devices in both the stadium and office environment
was therefore key to Spurs.
“Working with HP: we’re not restricted. We can adapt to change and ultimately, we believe, create an unrivalled fan experience.”
- Sanjeev Katwa, head of technology, Tottenham Hotspur
100%
Uptime increases availability and ensures best possible fan experience
HP JetAdvantage Security Manager and inbuilt device security ensure that sensitive data is protected
Standardizing on HP simplifies management and support
CASE STUDY | TOT TENHAM HOTSPUR
SolutionHP technology at the heart of operations
Spurs not only needed to ensure the smooth running of the stadium during matchdays, but also its
wider business operation. “We're not just a football club,” says Katwa. “We're also a retail business.
We have a warehouse. We're a charity business. We have marketing and sales operations.
We have a training center.”
HP Managed Print Services has been deployed in Spurs' office environment, ensuring that the needs
of staff are catered to, while also supporting key business objectives. “For us print is still really
important,” explains Katwa. “We’re not here to print a lot of information, we’re here to print the
right information, in the right eco-friendly way.” SafeCom Pull Print ensures that paper waste is
minimized and that documents are only released to the relevant user. Security is the final piece of
the puzzle. HP JetAdvantage Security Manager ensures that print security policies are consistent
across Spurs' fleet, while the inbuilt security features of the HP printers provide extra peace of
mind that sensitive data is safe and secure.
cashless stadium
stadium capacity
100%
62,214
“It's really important to us to ensure that what we're printing is extremely secure,” says Katwa.
HP ZBooks are also a core component of Spurs' business operation, from the office to staff in the
field. “The HP ZBook is used across our entire operation,” comments Katwa. “Even when we have
coaches travelling to teach at schools across the world, we equip them with HP ZBooks to support
their day-to-day needs.” Standardization on a single device also ensures that maintenance and
repairs are simplified, ensuring maximum uptime.
Back at the stadium itself, the HP Engage One All-in-One System provides the ideal mix of
aesthetics and functionality to support Spurs' vision for the fan experience. “The HP Engage One
device supports our cashless vision,” says Katwa. “As a 100% cashless stadium, it's very important
to choose the right hardware. Aesthetics is really important, but at the same time we need to
ensure that we have the speed of service to support the sheer number of people who
want to purchase food, beverages and retail. The HP Engage One is a key enabler for
that cashless vision.”
“Having a single supplier like HP across our estate was an incredibly important decision. It ensured we have the same toolset across the entire estate.”
- Sanjeev Katwa, head of technology, Tottenham Hotspur
© Copyright 2019 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA7-6535ENW, December 2019
Solution at a glance
ServicesHP Managed Print Services
SolutionsHP JetAdvantage Security Manager
SafeCom Pull Print
HardwareHP Engage One All-In-One System
HP ZBooks
HP LaserJet Managed M572
HP PageWide Enterprise Color 556
HP PageWide Managed P57750
HP PageWide Pro 772
BenefitsEnsuring the optimal fan experience
With HP technology supporting the fan experience across the stadium, Spurs has made
it easy and fast to serve hundreds of fans every minute. And when demand changes,
HP has the flexibility to adapt quickly.
“We can change to meet our fan requirements: for example, we have the longest bar in Europe
at 65 meters. When we started off, we had about 40 HP Engage One devices on that bar; we
now have just under 70 devices in there because we saw the demand at our Market Place,”
comments Katwa. "Working with HP: we’re not restricted. We can adapt to change
and ultimately, we believe, create an unrivalled fan experience."
Moreover, by standardizing on HP for point of sale, print and user devices, Spurs
has improved performance, simplified management and reduced costs.
“Having a single supplier like HP across our estate was an incredibly important decision:
too many different products from different companies makes management harder, so
standardizing on HP ensured we have the same toolset across the entire estate,” remarks
Katwa. “If we look at Managed Print Services as an example, the MFPs are standard across
our entire estate so it allows us to keep less stock for toner cartridges, and when you
require support, engineers are very familiar with the estate you have.”
HP’s hardware is also incredibly reliable, ensuring maximum availability and thus the
best possible fan experience.
“It's really important that the HP Engage One devices give us 100% uptime because of the
sheer number of transactions that we're actually processing through these devices,” concludes
Katwa. “To have one or two of these devices go down affects our business operation, it affects
our revenue, and it affects the experience, because if you queue up in a concession, and you
have three or four devices which are not working, then we lose revenue, and we have fans who
will need to queue a lot longer for service. One hundred per cent uptime is really important to
us and to the fan experience. HP has given us that.”
Learn more at hp.com/go/MPS
CASE STUDY | TOT TENHAM HOTSPUR
device uptime
Fast technology adaptation to fans' needs
Secure, sustainable and intentional printing
100%
Sign up for updates hp.com/go/getupdated Share with colleagues