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Page 1: Total Vision

Total VisionWith Jan Triplett, Ph.D.

CEO, Business Success Center © 2010

Page 2: Total Vision

Vision Options

Total Solution Innovator Value

Clone Control Time & Costs Unique Resell

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Where to Start

Explore the Vision Your passion Your potential

Focus on the Goal Profitability Sustainability Balanced Transferable (exit

strategy)

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Who Are You?

Believer Rebel Competitor

Lifestyle Sustainable High Growth

Page 5: Total Vision

Must Account for the Customer’s 7-Step Purchasing Process

1. Consider what they are doing/buying currently

2. Determine the need to act

3. Set an overall goal

4. Identify inflexible constraints, desirable objectives ; set priorities

5. Evaluate means to get what they want

6. Make a purchase

7. Rejoice or experience remorse

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Customers you want… a match

Visionaries See problem as you

do See value of your

solution Adventurous

Confident in you Trust you

Decisive Hassle-free or less

hassle

Page 7: Total Vision

Platinum Customer Profile™

Identifies your best customer in terms of:

1.Demographics – facts

2. Psychographics – emotions

3.Behaviors – buying patterns, actions

4.Geographical concerns

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Price Right

Value-BasedVs.

Cost-based

Know your true total cost

Raising your price is OK

Page 9: Total Vision

7 Steps of Vision

1. Create Platinum & Lead/Concrete Profiles™2. Select “Blue Ocean” positioning3. Review/revise pricing4. Develop a sales process & train staff;

make sure it incorporates customer’spurchasing process

5. Create marketing plan & budget6. Revise collateral7. Write strategic plan

Ask for help. Call me 933.1983 or email [email protected]

Page 10: Total Vision

Here’s to your

success!Jan Triplett

[email protected]

Business Success CenterSales & Financial Business Management

Services

March 27, 2010


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