TOTAL 2009 MEDIA IMPRESSIONS: 92,769,641
Lillet Media Impressions 2009
Date Outlet Description Impressions
February 6, 2009 FoxNews.comIncludes Lillet in Special Occasion
Cocktail Recipes 8,368,477
February 17, 2009 OK!Magazine.comIncludes Lillet in Special Occasion
Cocktail Recipes 442,546
Includes Lillet in Special OccasionFebruary 18, 2009
February 28, 2009
IdahoStatesman.com
Santa Barbara News-Press
Cocktail Recipes
Includes Lillet in Special OccasionCocktail Recipes
212,189
90,630
March 4, 2009 New York TimesLillet Included in a Feature on CocktailMixology with Suggested Recipes 3,361,260Lillet Cocktail Featured in "Cocktail
March 26, 2009
March 26, 2009
Vanity Fair.com
Gourmet.com
Hour"
Lillet Orange Granita Cocktail Recipe
484,624
155,447
April 1, 2009 Portland PhoenixJames Bond cocktail mentioned in gin
cocktail feature 133,500
Lillet Cocktail Recipe included inApril 6, 2009
April 17, 2009
April 15, 2009
Vanity Fair.com
The Kitchn.com
Washingtonian.com
"Cocktail Hour"
Lillet included in a feature on aperitifs
Lillet Cocktail Recipe
484,624
214,614
138,001
Lillet included in a feature on WilliamApril 22, 2009
May 2009
Luxist.com
Boston Magazine
Grant summer spirits
Feature on Lillet
127,745
331,167
May 1, 2009 Marie Claire.comLillypad featured in Chic SummerCocktail Recipes Feature 1,937,306
May 1, 2009 Marie Claire.comDiamonds and Pearls featured in ChicSummer Cocktail Recipes Feature 1,937,306
May 5, 2009 USA TodayLillet included in Dale DeGroff's cocktailin a feature on cocktail trends 6,341,175
May 5, 2009 USA Today.comLillet included in Dale DeGroff's cocktailin a feature on cocktail trends 9,469,776
Lillet Cocktail Recipe included inMay 29, 2009
June 5, 2009
June 5, 2009
June 7, 2009
Vanity Fair.com
Washington Post
Washington Post.com
Az Central.com
"Cocktail Hour"
Lillet featured in summer spirits story
Lillet featured in summer spirits story
Lillet cocktail recipe
484,624
1,996,149
7,943,529
1,274,403
Lillet cocktails included in a feature onJune 8, 2009
June 10, 2009
June 10, 2009
June 10, 2009
Monterey County Herald
AM New York
New York Magazine.com
Vanity Fair.com
summertime mixology
Lillet featured in summer spirits story
Lillet cocktail at the Jane Hotel
Lillet cocktail in "Cocktail Hour"
81,918
969,000
1,320,517
484,624
July 2009 Martha Stewart LivingLillet cocktail in French themed
entertaining story 6,090,450
July 1, 2009 Cleveland Plain DealerLillet Cocktail in after work libations
story 874,890
July 9, 2009 Metromix.comLillet/ Bastille Day events included in
events calendar 250,000
July 9, 2009 Gourmet.comLillet included in a round up of great
aperitif wines 155,447
July 9, 2009 The Daily Obsession.netLillet/ Bastille Day included in events
calendar 75,000
July 9, 2009 Brooklyn Based.comLillet/ Bastille Day included in events
calendar 80,000
July 9, 2009 Yum Sugar.comLillet cocktail included in Bastille Day
food story 310,241
Lillet/ Bastille Day included in “Own ThisJuly 9, 2009
July 13, 2009
Time Out New York
Slashfood.com
City”
Lillet included in Bastille Day story
460,854
321,962
July 13, 2009 Village Voice.comLillet/ Bastille Day included in events
calendar 342,345
July 14, 2009 New York Daily News.comLillet/ Bastille Day included in events
calendar 4,716,123
July 14, 2009 New York Daily NewsLillet/ Bastille Day included in events
calendar 1,808,571
"The Bastille Day" cocktail featured inJuly 14, 2009
July 15, 2009
July 20, 2009
July 29, 2009
Vanity Fair.com
Epoch Times.com
Off the Presses.com
Kansas City Star
"Cocktail Hour"
Lillet included in a Bastille Day story
Lillet's new summer label
Lillet included in a feature on aperitifs
484,624
55,747
85,000
704,001
August 1, 2009 Latina.comLillet included in a story on best
summer pitchers 175,185
Lillet included in a feature on Stir MartiniAugust 8, 2009
August 12, 2009
August 13, 2009
August 13, 2010
August 18, 2009
DailyCandy.com
944.com
Metro New York
Metro.us
Dallas Morning News
& Raw Bar in Seattle
Lillet included in a feature on aperitifs
Lillet featured
Lillet featured
Lillet mentioned in feature on Medoc
277,746
53,681
668,186
53,562
995,221
Round-up with Lillet (summer label)August 20, 2009
August 22, 2009
August 29, 2009
TheKitchn.com
TheNewsObserver.com
PoshGlam.com
featured
Lillet was featured in a cocktail recipe
Lillet was featured in a cocktail recipe
185,936
10,476
19,262
Fall 2009 In Style Weddings
Lillet was featured in an entertainingstory on how to create a chic pizza
party 5,272,287
Lillet was featured in a round-up titled,"Flavorful Spirits to Warm up Your Fall
October 1, 2009
October 12, 2009
October 18, 2009
PoshGlam.com
Seattle Magazine
Coloradoan.com
Season"
Lillet mentioned in an entertaining story
Lillet mentioned in a story on Elliot's bar
19,262
200,541
159,402
October 22, 2009 BlissTree.comLillet was featured in a Thanksgiving
cocktail recipe 434,699
November 13, Lillet was featured in a story on "Classic2009
November 20,2009
WashingtonPost.com
Blackbook.com
Cocktails"
Lillet was featured in a Q+A feature onCharlotte Voisey
1,748,532
141,346
November 23,2009 BostonGlobe.com Lillet was featured in a cocktail segment 1,200,00November 30,2009
December 1, 2009
Laist.com
More
Lillet was featured in a cocktail segment
Lillet was featured as an ideal gift
227,109
1,388,163
December 1, 2009 In StyleLillet was featured in an entertaining
story with Katie Lee Joel 1,738,787December 12,2009December 16,2009
BrightestYoungThings.com
Billy'sBestBottles.com
Lillet was featured in a cocktail recipeLilllet was featured as an ideal holidaygift
21,729
9,653
December 30,2009
December 18,2009
NationalPost.com
CBS, The Early Show
Lillet was featured in a cocktail recipe
Lillet was featured as an ideal gift forthe host/hostess
466,554
2,623,653
December 20,Lillet was mentioned in an article titled,"Fewer Gifts and Frills are Expected in
2009
December 27,2009
December 29,2009
December 29,2009
The New York Times
FitSugar.com
CBS, The Early Show
CBSNews.com
a Rough Economy"
Lillet was featured in a cocktail recipefor New Years entertaining
Lillet was featured in a New Years Eveentertaining segment with Katie Lee
Lillet was featured in a New Years Eveentertaining segment with Katie Lee
3,401,289
201,034
2,623,653
3,462,970
NEW YORK, Dec. 16, 2009
Hot Gifts for Hostesses
Ideas for Giving Back -- on a Budget
A hostess gift highlighted on The Early Show. (CBS)
Special Section Holiday Gift Guide
High-tech? Cozy? Goofy? Or Green? Gift ideas for everyone on your shopping list.
(CBS) In our "Early Holiday Unwrapped" series, Pamela Edwards Christiani of Essencemagazine, shared how to insure you'll be invited back to a party again -- give a great hostess gift!
Holiday Gift Guide
But first, what is a bad hostess gift?
Christiani said anything that requires a host to do anything is a bad gift. She said flowers are abad gift because they require the hostess to find a vase. Also, a cheap wine is another big no-no.
Christiani shared these inventive ideas on "The Early Show":
The following product descriptions were prepared using information provided by themanufacturers.
Eat Drink and Be Merry
Godiva Chocolate For Breakfast, $85, Godiva.com. Godiva has a new scrumptious BakedGoods Collection avail at godiva.com only. One of my favorite items online only, can beovernighted, or if today by Christmas.
Buttermilk Pancake Waffle Mix, Raisin Scone Mix, Godiva Dark Chocolate Callets 2 - 2ozcoffees, Cocoa Sampler, Organic Acacia Honey, Wild Maine Blueberry Jam, 8pc Godiva GoldBallotin (truffles), Recipe Card, Mixing Bowl.
Lillet French Apertiff 18.99, local liquor stores or Lillet.com. -Alternative to expectedwine/champagne gift. Lillet is a blend of 85 percent wine and 15 percent citrus liqueurs. Bestway to drink it is on the rocks, with a slice of orange, great before dinner. Stimulates the appetite
Williams Sonoma Apple Cider Concentrate and Mulling Spice Gift Set, $28, with Santaornament, $42.95. House smells like heaven, hot tasty drink that everyone can enjoy. Non-alcoholic alternative. Makes a gallon.
Here's To A Happy HomeLilly Pulitzer Cocktail Shaker, $39.95, Lilly Pulitzer freestanding stores or Lilly Pulitzer.com.The perfect gift for a social butterfly. Must-have for a hostess who loves to mix a mad martini.
Melamine Monogram Trays, $45, Fontaine Maury.com. Takes five business days to processthe order. Have it for years, every time she uses it she'll think of you.
Crate & Barrel Christmas Tree Ornaments, Bird Cages $3.50, Antique Swirl Balls, all under$10, Crate and Barrel stores nationwide or Crate and Barrel.com. So appreciated by the hostesswho loves to decorate for the Holidays. Again, she'll think of you each year when she adorns hertree.
Fewer Gifts and Frills Are Expected in a RoughEconomy
By STEPHANIE ROSENBLOOMPublished: December 11, 2009
GETTING onto someone’s gift list this Christmas is like getting past a velvet rope.
How are you curbing your holiday shopping list this season?
Victoria Shtainer narrowed hers by age and rank. Children? They’re in.
Top clients? In. Everyone else? Perhaps post-recession.
“This year I decided we’re going to give presents only to the children, not
the adults in the family,” said Ms. Shtainer, a real estate broker in
Manhattan with Prudential Douglas Elliman, “because everyone is
making less.”
Like any businesswoman, Ms. Shtainer also wanted to give presents to
clients, so she had to be strategic. She gathered some unopened wine andliquor from her apartment for re-gifting. “My husband is a physician,”
Ms. Shtainer explained, “he gets a lot of Cognac.” Then she stocked up on
chocolate at Costco. The candy and spirits went into gift bags, along with
hand-written notes. And instead of paying for postage or a delivery
service, Ms. Shtainer climbed into her car and dropped off each bag herself.
“I really thought about who to give and what to give,” she said, noting that she also donated 10
percent of what she would have spent for grown-ups to St. Jude Children’s Research Hospital.
Whatever you’re expecting to find around the tree or the menorah this season, expect a little less. A
year after consumers first began grappling with the nation’s economic turmoil, thrift has become a
habit. The new frugality not only means fewer gifts, it means less costly ones, recycled ones and
handmade and home-baked gifts. Penny-pinchers are giving greeting cards instead of presents, or
presents without greeting cards. And nearly everyone is snipping someone from their list.
“We’re seeing a less conspicuous consumption and a more back-to-basics consumption,” said
Christopher Haak, a senior analyst with Mintel, a market research group.
Consumers have about 10 people on their Christmas lists, down from 16 people last year, according to
the market research firm NPD. That means some holiday revelers won’t be receiving so much as a
slice of fruitcake.
Co-workers and in-laws are on the chopping block. Spouses, too. Or so they say. Marshal Cohen, the
chief industry analyst for NPD, noted there is often an unspoken understanding between would-be
thrifty lovers: “The understanding is if I show up without a gift, you’ll throw me out on the street,” Mr.
Cohen said.
Of the various retailing surveys chronicling the collapse of materialism, one from American Express
found that consumers are more likely to excise certain friends and family members than their pets.
“Dogs and pets are winning in this recession,” said Kit Yarrow, a consumer psychologist and
chairwoman of the psychology department at Golden Gate University in San Francisco. “The things
that nurture us and make us feel cared for, they’ve been elevated in stature lately. All auxiliary people
are out.”
While all that cutting back is good for consumers’ bank accounts, many insist it is even better for theirsouls.
Like most everyone, Susan Wenner Jackson is shorter on cash. So are her friends and extended
family. Buying more stuff simply didn’t make sense.
“I don’t need another bath-and-body set,” said Ms. Jackson, who left her job as a copywriter in
Cincinnati in September. She became a freelancer and blogs at Workingmomsagainstguilt.com.
What she does need is a night out with her husband. And so Ms. Jackson told her baby sitter, with
whom she exchanges gifts, “I would just love it if you would keep the kids overnight one night.”
As for her family — attention Jackson family members: please cease reading now — Ms. Jackson plans
to give them photographs of her children (taken by her photographer husband) in frames decorated
by her 3-year-old daughter.
“That will make them so happy, and it won’t cost us anything” Ms. Jackson said. The nascent
frugality, she said, “forces you to be imaginative and create things that are meaningful.”
Indeed, Deanna Duke, who lives in Seattle and writes about the environment and sustainability at
Thecrunchychicken.com, said more of her readers are expressing a desire to make their own presents,
even though they worry the recipients will think they cheaped out.
“The biggest thing for people is getting over the mental fear,” said Ms. Duke, who this holiday isdoling out homemade jams, like a cinnamon-ginger-plum variety with the French aperitif Lillet, and
an Indian masala-strawberry jam with pinot noir and port.
American households are expected to spend an average of $390 on Christmas gifts this year, down
from $418 last year, according to the Conference Board, a business research group.
What consumers intend to spend often differs from what they actually spend. But November’s decline
in sales at nearly every major chain — be it Saks, Macy’s or Dillard’s — made clear that shoppers
remain cautious.
“This year I’m definitely limiting the list a little more than I usually do,” said Karen Rose, a mother of
two who works at the California Culinary Academy.
Instead of exchanging gifts, her family and friends are writing coupons that entitle one another to
treats that play to their talents, be it back rubs or furniture painting. Ms. Rose and her siblings made
similar coupons when they were children. “This year it’s coming back with gusto because it’s pretty
tight for everybody now,” she said.
The return to simplicity, family and do-it-yourself projects is reflected in the purchases people are
opening their wallets for. The International Council of Shopping Centers said last month that with
consumers spending more time at home amid the recession, gifts related to cooking and home
entertainment are doing well.
Others appear to be following the “it’s the thought that counts” maxim. A survey commissioned by the
Internet retailer Cardstore.com suggests that some 20 percent of shoppers plan to save money by
sending a greeting card instead of a gift.
Retailers, certainly, are doing anything they can to drum up sales, even if the gift costs $1.95.
In a recent commercial for Hallmark, an adult daughter leaves a card for her mother on a kitchen
counter, then tells her in person, “We couldn’t have made it through this last year without you, Mom.”
Next comes the narrator’s voice: “This year, appreciation may be the best gift of all.”
Appreciation costs a little more for those sending the new digital card from American Greetings and
Target. The card, at $19.99, holds up to 50 digital photographs that can be viewed as a slide show, and
the sender can record a personal greeting.
Retailing industry professionals are divided about whether this penury is any more permanent than
the 76-foot-tall Norway spruce in Rockefeller Center.
A report published last month by the American Customer Satisfaction Index said that there was little
evidence in favor of a sea change in spending habits, noting that the 1990-91 recession “suggests thatconsumer memory is short.”
However long the frugality lasts, this year you probably don’t have to feel guilty about trimming the
gift list.
“I understand,” said Ms. Shtainer, the real estate broker. “I don’t expect anything from anyone thisyear.”
The Bastille Day
by Adam KlappholzJuly 14, 2009, 5:00 PM
Have a newsworthy cocktail hour with VF Daily’s current-events-inspired concoctions. Today’s cocktail
honors Bastille Day, which commemorates the storming of the Bastille, a Parisian prison, on July 14,
1789. The event precipitated the French Revolution and led to the modern French state.
The Bastille Day
4 oz. Lillet Blanc
3/4 oz. Bols triple sec
Brut champagne
Orange slice
Pour Lillet over ice in a cocktail glass. Top with triple sec, and then add champagne. Garnish with an
orange slice.