Topics inTechnology and Marketing
Website Effectiveness
Key Factors
Visitors scan – they don't read Remember the F-shaped pattern
Visitors have a specific purpose and need to accomplish something
Website has 5 seconds to answer: Who are you?
What do you do?
What makes you different/better?
Do you have what I need?
Who is a website for?
Designed to attract and engage your Perfect Prospect
Not existing customers
Not your spouse
Not you
Effective Home Page design
LOGOProject Management Resources for
Education and Healthcare Organizations
DEDICATED EXCLUSIVELY TO PROJECT MANAGEMENT
MICRO USPEDUCATION
SECTORFOCUS
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MICRO USPHEALTHCARE
SECTORFOCUS
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MICRO USPPROPRIETARY
TOOLS ANDPROCESSES
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IMAGE
CONTACTFORM
FIRST NAME:
LAST NAME:
COMPANY:
TITLE:
PHONE:
EMAIL:
INDUSTRY:
Click to
Schedule Appointment
Menu Bar
USPexplanation
copy
Logo/corporate identity“Who are you?”
Orientation statement“Am I in the right place?”
“What do you do?”USP - Unique Selling/Service Proposition“What makes you different or better?”
http://econsultancy.com/uk/blog/6829-17-tips-for-creating-a-great-website-tagline
Micro-USPs“Do you offer – better yet,
specialize in – what I need?”
CTA – call to action“What do I need to doto solve my problem?”
10 Essential UX Guidelines
1. Have a Consistent and Standardized UI
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
10 Essential UX Guidelines
2. Guide the user
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
The worst thing to a user is having to guess what to do next.
Guide the user so he or she won’t have to.
If you want them to proceed onto the next step, then make it clear where to click to progress.
10 Essential UX Guidelines
3. Make (Call-to-Action) Interactive Objects Obvious
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
10 Essential UX Guidelines
4. Give Feedback – Both for User’s Interacting and Progressing
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
10 Essential UX Guidelines
5. Never Have Users Repeat Anything & Keep Signup Info to a Minimum
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
10 Essential UX Guidelines
6. Always Have Default Values in Fields and Forms
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
Having a simple default value in a text field will push the user in the right direction as to what they need to type in:
“First name”, “Last name”, “Email address”, “Password”, “Country”, and so forth.
10 Essential UX Guidelines
7. Explain How the Entered Info Will Be Used
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
10 Essential UX Guidelines
8. Don’t Have any Reset or Mass-Delete Buttons
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
Big red “self destruct” buttons are big no-no.
There’s almost no situation where a user will have to wipe every scrap of data and start again.
A reset and mass-delete button serves no purpose other than to frustrate the user by having to input everything again.
Avoid this by not even giving users the option.
10 Essential UX Guidelines
9. Have Clear and Explanatory Error & Success Messages
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
10 Essential UX Guidelines
10. Include a Clear Visual Hierarchy and Navigation (Breadcrumbs)
http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/
Don't Make Me THINK!
http://www.sensible.com/dmmt.html
How to evaluate a web site
On page Who is website designed for?
Are 5 elements of an effective Home Page present?
Content
Specifically address Perfect Prospects?
Or filled with “we-we's?”
Keyword-rich?
Simple, consistent navigation?
Leverages F-shaped layout?
http://econsultancy.com/uk/blog/6924-25-reasons-why-i-ll-leave-your-website-in-10-seconds
How to evaluate a web site
Off page SEO Keywords in:
URL?
Title tag?
Alt attributes?
Title attributes?
# of links PageRank of Home Page
Questions?