7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 1/34
NjrhgtbeiMcjeegds
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 2/34
Qfdg f` njrhgtbei mcjeegds Njrhgtbei mcjeegds jrg hgy agmjusg tcgy jrg tcg ngjes f` njhbei
iffls jel sgrvbmgs jvjbdjadg tf udtbnjtg usgrs%@fur `uemtbfes f` njrhgtbei mcjeegds;
Mcjeegds `jmbdbtjtg tcg gxmcjeig prfmgss ay rglumbei tcg eunagr
f` njrhgtpdjmg mfetjmts egmgssjry tf njhg j sjdg%
Lbstrbautfrs jlkust `fr lbsmrgpjembgs be tcg njrhgt‒s jssfrtngetf` iffls jel sgrvbmgs vbj sfrtbei$ mcjeegdbei prflumts tf nggt tcg
auygr‒s jel prflumgr‒s eggls%
Mcjeegd ngnagrs tgel tf stjeljrlbzg pjynget tgrns$ lgdbvgry
smcgludgs$ prbmgs$ purmcjsg dfts$ jel ftcgr mfelbtbfes%
Mcjeegds `jmbdbtjtg sgjrmcgs ay aftc auygrs jel sgddgrs jel arbei
tcgn tfigtcgr tf mfnpdgtg tcg gxmcjeig prfmgss%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 3/34
\ypgs f` njrhgtbei mcjeegds Nfst mcjeegd fptbfes bevfdvg jt dgjst feg njrhgtbei betgrnglbjry$ je
frijebzjtbfe tcjt fpgrjtgs agtwgge prflumgrs jel mfesungrs frausbegss usgrs%
J rgtjbdgr fwegl jel fpgrjtgl ay sfngfeg ftcgr tcje tcg
njeu`jmturgr f` tcg prflumts bt sgdds%
J wcfdgsjdgr wcf tjhgs tbtdg tf tcg iffls bt cjeldgs jel tcge
lbstrbautgs tcgsg iffls tf rgtjbdgrs$ ftcgr lbstrbautfrs$ fr sfngtbngs
gel mfesungrs%
]cfrt mcjeegds cjvg `gw betgrnglbjrbgs%
]grvbmg rns njrhgt prbnjrbdy tcrfuic scfrt mcjeegds agmjusg tcgy
sgdd betjeibadg prflumts jel eggl tf njbetjbe pgrsfejd rgdjtbfescbpswbtcbe tcgbr mcjeegds%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 4/34
\ypgs f` njrhgtbei mcjeegds
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 5/34
\ypgs f` njrhgtbei mcjeegdsLBQGM\ ]GDDBEI
j njrhgtbei strjtgiy be wcbmc j prflumgr gstjadbscgslbrgmt sjdgs mfetjmt wbtc bts prflumt‒s ejd usgrs%
Bnpfrtjet fptbfe `fr iffls tcjt rgqubrg gxtgesbvg
lgnfestrjtbfes be pgrsujlbei mustfngrs tf auy% Gxjnpdg; _jrty pdje$ j ijtcgrbei jt j cfst mustfngr‒s
cfng tf lgnfestrjtg prflumts jel tjhg frlgrs%
Betgregt jel lbrgmt njbd jrg jdsf pftgetbjddy bnpfrtjettffds `fr lbrgmt sgddbei%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 6/34
\ypgs f` njrhgtbei mcjeegdsMCJEEGD] W]BEI NJQHG\BEI BE\GQNGLBJQBG]
@fr sfng prflumts$ usbei betgrnglbjrbgs njy ag nfrggmbget$ dgss gxpgesbvg$ jel dgss tbng.mfesunbei%
_rflumgr tf Ycfdgsjdgr tf Qgtjbdgr tf Mustfngr
\cg trjlbtbfejd mcjeegd `fr mfesungr iffls%
Ibvgs snjdd prflumgrs jmmgss tf cuelrgls f` rgtjbdgrs%
Ibvgs snjdd rgtjbdgrs jmmgss tf wcfdgsjdgr‒s spgmbjdbzgl
lbstrbautbfe shbdds%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 7/34
\ypgs f` njrhgtbei mcjeegdsMCJEEGD] W]BEI NJQHG\BEI BE\GQNGLBJQBG]
_rflumgr tf Ycfdgsjdgr tf Ausbegss Wsgr
belustrbjd lbstrbautfr“betgrnglbjrbgs be tcg ausbegssnjrhgt tcjt tjhg tbtdg tf iffls%
_rflumgr tf Jiget tf Ycfdgsjdgr tf Qgtjbdgr tfMustfngr
Mfnnfe be njrhgts sgrvgl ay snjdd mfnpjebgs%
Jiget njy fr njy eft tjhg pfssgssbfe f` iffls aut lfgseft tjhg tbtdg%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 8/34
\ypgs f` njrhgtbei mcjeegdsMCJEEGD] W]BEI NJQHG\BEI BE\GQNGLBJQBG]
_rflumgr tf Jiget tf Ycfdgsjdgr tf Ausbegss Wsgr
Jiget fr arfhgr$ f`tge mjddgl j njeu`jmturgr‒s
rgprgsgetjtbvg$ njrhgts j prflumgr‒s f grbeis tf
wcfdgsjdgrs%
_rflumgr tf Jiget tf Ausbegss Wsgr
Belgpgelgetdy fwegl wcfdgsjdgr tjhgs tbtdg tf tcg
iffls%
Mfnnfe be trjesjmtbfes wbtc djrig uebt sjdgs be wcbmc
trjespfrtjtbfe bs snjdd pgrmgetjig f` tftjd mfst%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 9/34
\ypgs f` njrhgtbei mcjeegds
LWJD LB]\QBAW\BFE
Nfvgnget f` prflumts tcrfuic nfrg tcje feg mcjeegd tf
rgjmc tcg rn‒s tjrigt njrhgt%
Wsgl tf njxbnbzg tcg rn‒s mfvgrjig be tcg njrhgtpdjmg fr
tf bemrgjsg tcg mfst.g gmtbvgegss f` tcg rn‒s njrhgtbeig frt%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 10/34
\ypgs f` njrhgtbei mcjeegds
QGPGQ]G MCJEEGD]
Mcjeegds lgsbiegl tf rgture iffls tf tcgbr prflumgrs%
Irfwbei bnpfrtjemg agmjusg f` rbsbei prbmgs `fr rjwnjtgrbjds$ bemrgjsbei jvjbdjabdbty f` rgmymdbei `jmbdbtbgs$ jel
pjssjig f` jllbtbfejd jetbpfddutbfe jel mfesgrvjtbfe djws%
Gxjnpdg; Gvgry gdgnget be j spget jutfnftbvg ajttgry mje
ag rgmdjbngl$ rgmymdgl$ jel rgusgl be egw ajttgrbgs%
Jdsf usgl `fr rgmjdds jel rgpjbrs%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 11/34
Mcjeegd strjtgiylgmbsbfes @JM\FQ] \F MFE]BLGQ;
Njrhgt @jmtfrs
Ausbegssgs f`tge prg`gr tf auy `rfn njeu`jmturgrs8 mfesungrs`rfn rgtjbdgrs%
Ftcgr `jmtfrs bemdulg njrhgt‒s eggls$ bts igfirjpcbm dfmjtbfe$jel bts jvgrjig frlgr sbzg%
_rflumt @jmtfr
_grbscjadg iffls jel sgjsfejd `jscbfes nfvg tcrfuic scfrt
mcjeegds% Qgdjtbvgdy stjeljrlbzgl$ efepgrbscjadg btgns jel btgns wbtc
dfw uebt mfsts pjss tcrfuic mfnpjrjtbvgdy dfei mcjeegds%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 12/34
Mcjeegd strjtgiylgmbsbfes @JM\FQ] \F MFE]BLGQ;
Frijebzjtbfejd jel Mfnpgtbtbvg @jmtfrs
Mfnpjebgs wbtc strfei ejembjd$ njejignget$ jel
njrhgtbei rgsfurmgs `ggd dgss eggl `fr cgdp `rfn
betgrnglbjrbgs% @brn wbtc j arfjl prflumt dbeg mje usujddy njrhgt bts
prflumts lbrgmtdy tf rgtjbdgrs fr ausbegss usgrs agmjusg btsfwe sjdgs `frmg mje f gr j vjrbgty f` prflumts%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 13/34www%tftjdyljrhpfwgrpfbettgnpdjtg%mfn
@jmtfrs be dugembeinjrhgtbei mcjeegds
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 14/34
Lbstrbautbfe betgesbty Eunagr f` betgrnglbjrbgs tcrfuic wcbmc j njeu`jmturgr
lbstrbautgs bts iffls be j pjrtbmudjr njrhgt%
Betgesbvg lbstrbautbfe Lbstrbautbfe f` j prflumt tcrfuic jdd
jvjbdjadg mcjeegds%
Mfnnfe `fr btgns wbtc wblg jppgjd jmrfss arfjlmfesungr mjtgifrbgs%
]gdgmtbvg lbstrbautbfe Lbstrbautbfe f` j prflumt tcrfuic j
dbnbtgl eunagr f` mcjeegds%
Mje rglumg tftjd njrhgtbei mfsts jel ibvg njeu`jmturgrsnfrg mfetrfd fvgr prflumt jlvgrtbsbei$ prbmbei$ jel
lbspdjy%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 15/34
Lbstrbautbfe betgesbty Gxmdusbvg Lbstrbautbfe Lbstrbautbfe f` j prflumt tcrfuic j
sbeidg wcfdgsjdgr fr rgtjbdgr be j spgmbm igfirjpcbm rgibfe%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 16/34
QG\JBDBEI Jmtbvbtbgs bevfdvgl be sgddbei ngrmcjelbsg tf udtbnjtg mfesungrs%
Qgtjbdgrs jrg tcg mfetjmt pfbet agtwgge mcjeegd ngnagrs jel tcgudtbnjtg mustfngrs%
Qgtjbdgrs jmt js aftc mustfngrs jel njrhgtgrs be tcgbr mcjeegds%
GPFDW\BFE F@ QG\JBDBEI
Agije wbtc igegrjd stfrgs tcjt stfmhgl j wblg vjrbgty f` ngrmcjelbsg%
Qbsg f` supgrnjrhgts be tcg gjrdy :2=?s%
Lbsmfuet stfrgs be tcg :27?s$ mfevgebgemg stfrgs be tcg :20?s$ jelf .prbmg rgtjbdgrs be tcg :23?s jel :22?s%
Ycggd f` rgtjbdbei Cypftcgsbs tcjt gjmc egw typg f` rgtjbdgr ijbes jmfnpgtbtbvg `fftcfdl ay f grbei dfwgr prbmgs tcje murrget suppdbgrsmcjrig8 tcg rgsudt f` rglumbei fr gdbnbejtbei sgrvbmgs%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 17/34
QG\JBD ]\QJIGIR
Qgtjbdgrs ajsg hgy
lgmbsbfe fe twf`ueljngetjd stgps be tcg
njrhgtbei strjtgiy
prfmgss; ]gdgmtbei j tjrigt njrhgt%
Lgvgdfpbei j rgtjbdbei nbx
tf sjtbs`y tcg mcfsgenjrhgt%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 18/34
]GDGM\BEI J \JQIG\ NJQHG\
Mfesblgr sbzg jel prft pftgetbjd f` tcg njrhgt jel tcg dgvgd
f` mfnpgtbtbfe%
Gxjnpdg; \jrigt lrjws mustfngrs jwjy `rfn trjlbtbfejd
lgpjrtnget stfrgs wbtc trgely aut j frljadg dbegs f` mdftcbei%
NGQMCJELB]BEI ]\QJ\GIR
Nust lgmblg fe igegrjd ngrmcjelbsg mjtgifrbgs$ prflumt dbegs$btgns wbtcbe tcg prflumt dbegs$ jel tcg lgptc jel wbltc f` bts
jssfrtngets%
Nust mfesblgr tcg eggls jel prg`grgemgs f` bts tjrigt njrhgt%
Nust jdsf mfesblgr tcg fvgrjdd prftjabdbty f` gjmc prflumt dbegjel mjtgifry%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 19/34
MJ\GIFQR NJEJIGNGE\
Mjtgifry njejigr fvgrsggs je getbrg prflumt dbeg `fr aftc vgelfrs
jel rgtjbdgrs jel bs rgspfesbadg `fr tcg prftjabdbty f` tcg prflumt
irfup%
Mjtgifrbgs tcjt uelgrpgr`frn jrg jt rbsh f` agbei lrfppgl rgijrldgss
f` tcg strgeitc f` belbvblujd arjels%
\CG AJ\\DG @FQ ]CGD@ ]_JMG
Qgtjbdgrs jrg bemrgjsbeidy tjhbei fe tcg rfdg f` mcjeegd mjptjbe jelcjvg nfrg pfwgr fvgr cfw prflumts jrg njlg jvjbdjadg tf
mustfngrs%
_rfdb`grjtbfe f` egw prflumts bemrgjsgs tcg mfnpgtbtbfe `fr scgd`
spjmg%
]\FMH.HGG_BEI WEB\ #]HW" F grbei wbtcbe j prflumt dbeg sumc js j spgmbm
sbzg f` dbqubl lgtgriget%
Njkfr rgtjbdgrs bemrgjsbeidy njhg lgnjels `rfn njeu`jmturgrs“
sumc js prbmbei jel prfnftbfejd mfemgssbfes“be gxmcjeig `fr scgd`
spjmg%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 20/34
MW]\FNGQ.]GQPBMG ]\QJ\GIR
Cgbictgegl mustfngr sgrvbmg bs feg pfssbadg rgtjbdbeistrjtgiy%
Ifjd bs tf jttrjmt jel rgtjbe tjrigt mustfngrs tf
bemrgjsg sjdgs jel prfts%
Gecjemgl mfn`frt tcrfuic dfueigs$
mfnpdbngetjry mf
gg$ mfevgebget rgstrffns% Mcbdl.mjrg sgrvbmgs `fr mustfngrs%
Pbrtujd jssbstjemg prfirjns%
_QBMBEI ]\QJ\GIR _rbmgs rgfigmt j rgtjbdgr‒s njrhgtbei fakgmtbvgs jel pfdbmbgs
jel j gmt mfesungr pgrmgptbfes%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 21/34
NJQHW_] JEL NJQHLFYE]
Njrhup Jnfuet tcjt j rgtjbdgr jlls tf tcg mfst
f` j prflumt tf lgtgrnbeg bts sgddbei prbmg%
Ftcgr tcbeis agbei gqujd$ stfrgs tcjt f gr nfrgsgrvbmgs mcjrig
djrigr njrhups tf mfvgr tcgbr mfsts%
Ftcgr tcbeis agbei gqujd$ stfrgs wbtc j cbicgrturefvgr rjtg mje mfvgr tcgbr mfsts jel gjre j prftwcbdg mcjribei j snjddgr njrhup%
Njrhlfwe Jnfuet ay wcbmc j rgtjbdgr rglumgstcg frbibejd sgddbei prbmg f` j prflumt%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 22/34
Lbstrbautbfe strjtgiy Dfmjtbfe lgpgels fe njey `jmtfrs$ bemdulbei bemdulbei
tcg typg f` ngrmcjelbsg$ tcg rgtjbdgr‒s ejembjd rgsfurmgs$mcjrjmtgrbstbms f` tcg tjrigt njrhgt$ jel sbtg jvjbdjabdbty%
Dfmjtbfes be _djeegl ]cfppbei Mgetgrs
_djeegl scfppbei mgetgr Irfup f` rgtjbd stfrgs pdjeegl$
mffrlbejtgl$ jel njrhgtgl js j uebt%@bvg njbe typgs;
Egbicafrcffl scfppbei mgetgr `fr 7$??? tf 7?$??? pgfpdg%
Mfnnuebty scfppbei mgetgr `fr 1?$??? tf :??$??? pgfpdg%
_fwgr mgetgr arbeis tfigtcgr sgvgrjd cuig spgmbjdty stfrgs%
Db`gstydg mgetgr tcjt f grs j mfnabejtbfe f` scfppbei$getgrtjbenget$ jel rgstjurjets jel abstrfs be je jttrjmtbvg futlffrgevbrfenget%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 23/34
_QFNF\BFEJD ]\QJ\GIR _rfnftbfe be`frns mustfngrs jafut dfmjtbfes$ ngrmcjelbsg sgdgmtbfes$
cfurs f` fpgrjtbfe$ jel prbmgs%
Jdsf cgdp rgtjbdgrs jttrjmt scfppgrs jel aubdl mustfngr dfyjdty%
Ejtbfejd mcjbes f`tge purmcjsg jlvgrtbsbei be prbet jel arfjlmjst nglbj%
]jdgspgfpdg jdsf pdjy bnpfrtjet prfnftbfejd rfdg%
]gddbei up“pgrsujlbei mustfngrs tf auy cbicgr.prbmgl btgns tcjefrbibejddy betgelgl%
]uiigstbfe sgddbei“arfjlgebei j mustfngr‒s frbibejd purmcjsg
ay jllbei rgdjtgl btgns$ spgmbjd prfnftbfejd prflumts$ fr sgjsfejd
ngrmcjelbsg%
_ffr sgrvbmg mje befiugemg mustfngrs‒ jttbtulgs jafut j rgtjbdgr%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 24/34
]\FQG J\NF]_CGQBM]
Jtnfspcgrbms Mfnabejtbfe f` pcysbmjd
mcjrjmtgrbstbms jel jngebtbgs tcjt mfetrbautg tfj stfrg‒s bnjig%
Gxtgrbfr scfudl blgetb`y tcg stfrg jel cgdp jttrjmttjrigt njrhgt%
Betgrbfr scfudl mfnpdbnget rgtjbdgr‒s bnjig%
Ygdmfnbei$ getgrtjbebei gevbrfengets jttrjmtmustfngrs wcf wjet tf lf nfrg tcje kust scfp%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 25/34
MDJ]]B@BMJ\BFE F@ QG\JBDGQ] AR
@FQN F@ FYEGQ]CB_
Mcjbe ]tfrgs
Irfups f` rgtjbd futdgts tcjt fpgrjtg uelgr mgetrjdfwegrscbp jel njejignget jel cjeldg tcg sjngprflumt dbegs%
Pfdung purmcjsgs jddfw mcjbes tf pjy dfwgr prbmgs tcjetcgbr belgpgelget rbvjds nust pjy%
Belgpgelget Qgtjbdgrs
Igegrjtg jafut ,=%3 trbddbfe be rgtjbd sjdgs gvgry ygjr jeljmmfuet `fr jafut :1 pgrmget f` jdd ausbegssgstjadbscngets be tcg Webtgl ]tjtgs%
\rjlbtbfejd jlvjetjig bs `rbgeldy$ pgrsfejdbzgl sgrvbmg%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 26/34
MDJ]]B@BMJ\BFE AR ]CF__BEI G@@FQ\
Mfevgebgemg rgtjbdgrs“`fmus tcgbr njrhgtbei jppgjds fejmmgssbadg dfmjtbfes$ dfei stfrg cfurs$ rjpbl mcgmhfut sgrvbmg$ jeljlgqujtg pjrhbei `jmbdbtbgs%
gxjnpdgs; Ijs stjtbfes jel lry mdgjegrs%
]cfppbei stfrgs“mfesungrs usujddy mfnpjrg prbmgs$jssfrtngets$ jel qujdbty dgvgds jt mfnpgtbei futdgts ag`frgnjhbei purmcjsg lgmbsbfes%
gxjnpdgs; @urebturg stfrgs$ mdftcbei futdgts%
]pgmbjdty rgtjbdgrs“mfnabeg mjrg`uddy lgegl prflumt dbegs$sgrvbmgs$ jel rgputjtbfes be jttgnpts tf pgrsujlg mfesungrs tfgxpgel mfesblgrjadg g frt tf scfp jt tcgbr stfrgs%
Gxjnpdgs; Njmy‒s jel Efrlstrfn%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 27/34
MDJ]]B@BMJ\BFE AR ]CF__BEI G@@FQ\
Mfevgebgemg rgtjbdgrs“`fmus tcgbr njrhgtbei jppgjds fejmmgssbadg dfmjtbfes$ dfei stfrg cfurs$ rjpbl mcgmhfut sgrvbmg$ jeljlgqujtg pjrhbei `jmbdbtbgs%
gxjnpdgs; Ijs stjtbfes jel lry mdgjegrs%
]cfppbei stfrgs“mfesungrs usujddy mfnpjrg prbmgs$jssfrtngets$ jel qujdbty dgvgds jt mfnpgtbei futdgts ag`frgnjhbei purmcjsg lgmbsbfes%
gxjnpdgs; @urebturg stfrgs$ mdftcbei futdgts%
]pgmbjdty rgtjbdgrs“mfnabeg mjrg`uddy lgegl prflumt dbegs$sgrvbmgs$ jel rgputjtbfes be jttgnpts tf pgrsujlg mfesungrs tfgxpgel mfesblgrjadg g frt tf scfp jt tcgbr stfrgs%
Gxjnpdgs; Njmy‒s jel Efrlstrfn%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 28/34
MDJ]]B@BMJ\BFE AR ]GQPBMG] _QFPBLGL
Mdjssbmjtbfes bemdulg sgd`.sgrvbmg$ sgd`.sgdgmtbfe$ fr`udd.sgrvbmg rgtjbdgrs%
MDJ]]B@BMJ\BFE AR _QFLWM\ DBEG]
]pgmbjdty ]tfrgs
\ypbmjddy cjeldg fedy pjrt f` j sbeidg prflumt dbeg tcjtbt stfmhs be mfesblgrjadg lgptc fr vjrbgty%
Gxjnpdgs; @bsc njrhgts$ scfg stfrgs$ jel ajhgrbgs%
Dbnbtgl.Dbeg Qgtjbdgrs
F gr j djrig jssfrtnget f` prflumts wbtcbe feg prflumt dbeg fr j `gw rgdjtgldbegs%
Gxjnpdg; BHGJ%
Mjtgifry hbddgr“f gr cuig sgdgmtbfes jel dfw prbmgs be sbeidg prflumt
dbegs%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 29/34
Igegrjd Ngrmcjelbsg Qgtjbdgrs Mjrry j wblg vjrbgty f` prflumt dbegs tcjt jrg jdd stfmhgl be sfng lgptc%
Pjrbgty ]tfrgs F gr je gxtgesbvg rjeig jel jssfrtnget f` dfw.prbmg ngrmcjelbsg%
Lgmdbebei be pfpudjrbty be W%]%
Jmmfuet `fr dgss tcje : pgrmget f` jdd rgtjbd sjdgs%
]tbdd pfpudjr be ftcgr pjrts f` tcg wfrdl%
Lgpjrtnget ]tfrgs
J sgrbgs f` dbnbtgl.dbeg jel spgmbjdty stfrgs uelgr feg rff`%
Gxjnpdg; Njmy‒s%
@jmg betgesg mfnpgtbtbfe `rfn lbsmfuet stfrgs jel Betgregt sjdgs%
@bictbei ajmh ay gdbnbejtbei pffrdy pgr`frnbei dbegs$ fpgebei be egwdfmjtbfes$ jel nflgrebzbei tcgbr stfrgs%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 30/34
NJ]] NGQMCJELB]GQ]
Gnpcjsbzg dfwgr prbmgs `fr wgdd.hefwe arjel.ejngprflumts$ cbic prflumt turefvgr$ jel dbnbtgl sgrvbmgs%
F`tge stfmh j wblgr dbeg f` btgns tcje j lgpjrtnget stfrgaut usujddy wbtcfut tcg sjng lgptc f` jssfrtnget wbtcbe
gjmc dbeg% Lbsmfuet Cfusgs Mcjrig dfw prbmgs jel f grs `gwgr sgrvbmgs%
Fff ._rbmg Qgtjbdgrs ]tfmh fedy lgsbiegr djagds fr wgdd.hefwearjel.ejng mdftcbei jt prbmgs gqujd tf fr agdfw rgiudjrwcfdgsjdg prbmgs jel tcge pjssgs tcg mfst sjvbeis jdfei tf
auygrs%
Cypgrnjrhgts jel ]upgrmgetgrs Ibjet feg.stfp scfppbeimgetgrs%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 31/34
MDJ]]B@BMJ\BFE F@ QG\JBD \QJE]JM\BFE] AR DFMJ\BFE
nfst rgtjbd trjesjmtbfes fmmur be stfrgs%
Mfesungr jel ausbegss.tf.ausbegss njrhgtgrs rgdy fe
efestfrg rgtjbdbei tf igegrjtg frlgrs fr rgqugsts `fr nfrgbe`frnjtbfe tcjt njy rgsudt be `uturg frlgrs%
QG\JBD MFEPGQIGEMG JEL ]MQJNADGL NGQMCJELB]BEI
Qgtjbd mfevgrigemg ]btujtbfe be wcbmc sbnbdjr ngrmcjelbsg bs
jvjbdjadg `rfn nudtbpdg rgtjbd futdgts$ rgsudtbei be tcg adurrbeif` lbstbemtbfes agtwgge typg f` rgtjbdgr jel ngrmcjelbsgf grgl%
]mrjnadgl ngrmcjelbsbei Qgtjbdbei prjmtbmg f` mfnabebei
lbssbnbdjr prflumt dbegs tf affst sjdgs vfdung%
Gxjnpdg; Lrui stfrgs tcjt f gr mjngrjs jel snjdd
jppdbjemgs%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 32/34
LBQGM\ NJQHG\BEI JEL F\CGQ
EFE]\FQG QG\JBDBEI Lbrgmt njrhgtbei Lbrgmt mfnnuebmjtbfes$ ftcgr tcje pgrsfejd
sjdgs mfetjmts$ agtwgge auygr jel sgddgr$ lgsbiegl tf igegrjtgsjdgs$ be`frnjtbfe rgqugsts$ fr stfrg fr Yga sbtg vbsbts%
LBQGM\ NJBD Mfngs be j vjrbgty f` `frns$ bemdulbei pfstmjrls$ dgttgrs$ jel
mjtjdfis% Mje ejrrfwdy tjrigt j njrhgt$ jmcbgvg iffl mfvgrjig$ sgel
ngssjigs qubmhdy$ jel pgrsfejdbzg njbdbei pbgmgs%
Qgdjtbvgdy cbic rgspfesg rjtgs%
Cbic pgr.rgjlgr mfst$ rgqubrgs iffl qujdbty$ jel mfesblgrgl kueh njbd ay sfng mfesungrs%
Qgdbgs fe ljtjajsg tgmcefdfiy%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 33/34
LBQGM\ ]GDDBEI
Njeu`jmturgrs sgdd lbrgmtdy tf mfesungrs%
Gxjnpdg; _jnpgrgl Mcg` %
LBQGM\.QG]_FE]G QG\JBDBEI
Mustfngrs frlgr ngrmcjelbsg ay njbd fr tgdgpcfeg$ ay vbsbtbei jnjbd.frlgr lgsh be j rgtjbd stfrg$ fr ay mfnputgr fr `jx njmcbeg%
Bemrgjsbeidy rgjmcbei auygrs tcrfuic tcg Betgregt%
Bemdulgs cfng scfppbei jblgl ay tgdgvbsbfe prfnftbfe$ sumc jsbe`fngrmbjds jel scfppbei mcjeegds dbhg ZPM%
\GDGNJQHG\BEI
Lbrgmt njrhgtbei mfelumtgl ay tgdgpcfeg%
Nfst `rgqugetdy usgl `frn f` lbrgmt njrhgtbei%
7/29/2019 Topic 12 - Marketing Channels Without Supply Chain
http://slidepdf.com/reader/full/topic-12-marketing-channels-without-supply-chain 34/34
BE\GQEG\ QG\JBDBEI
]gdd lbrgmtdy tf mfesungrs vbj stfrg`rfets fe tcg Yga%
Wsujddy hggp dbttdg fr ef bevgetfry%
@bdd mustfngr frlgrs lbrgmtdy `rfn vgelfrs%
]fng trjlbtbfejd arbmh.jel.nfrtjr stfrgs cjvg
summgss`uddy gxtgelgl tcgbr prgsgemg tf tcg Yga%
Gxjnpdgs; Ijp jel Djels‒ Gel%
JW\FNJ\BM NGQMCJELB]BEI
Yfrdl‒s rst vgelbei njmcbegs lbspgesgl cfdy wjtgr be Giypt jrfuel
1:7 A%M%
Pgelbei njmcbegs sgdd nfrg tcje ,9 abddbfe jeeujddy be tcg W%]% Be ftcgr mfuetrbgs$ njy f gr j wblgr vjrbgty f` iffls%
Js tgmcefdfiy jlvjemgs$ cbic.gel prflumts sumc j b_fls jrg agbei
sfdl be vgelbei njmcbegs%