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#1 #2 #3 +
Top Social Traffic Drivers
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Instagram Tops Engagement
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Now, anyone can advertise.
• Direct response ads that link to your website
• Available for all business, big and small
• Placement in Facebook Ads Manager “
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Social media is mobile first.
100% Instagram
100% Snapchat
87% Facebook
80% Twitter
50% LinkedIn
50% YouTube
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LIVE STREAMING PHOTO SHARING
WINNING TRENDS FOR LIVE EVENTS HASHTAGS
Keynote
Sessions
Events
Interviews
Travel
Arrival
Sessions
Networking
Live Tweeting
Speaker quotes
Photos
Feedback
© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
Foursquare is dead. REPLACED BY CASUAL LOCATION TAGGING FACEBOOK & TWITTER
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SOCIAL MEDIA PLAN
Attendee acquisition
BEFORE
Amplify message
LIVE
Extend the conversation
AFTER
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BEFORE
• Reasons to attend
• Speaker features
• Dining and attractions
• Educational prep
• Session & event teasers
• Registration promos
• Convince your boss
• Countdown
2,863 VIEWS
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LIVE • Live Tweeting
• Twitter & Instagram #
• Photos & short video
• Livestreaming
• Announcements
• Engaging
• Contests rewarding sharing and # use
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AFTER • Recap blog
• Videos YouTube
• Podcasts
• Reshare photos
• Release presentations on Slideshare
• Speaker quotes
• “Flashback” photos
• Educational content on topics
1,548 VIEWS
12
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#Event4Cast
HABITS OF EFFECTIVE EXPERIENTIAL BRANDS
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Promote the destination. VENUE, LOCATION, DINING, ATTRACTIONS
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Get everyone to share. EMPLOYEES, PARTNERS, SPEAKERS
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Promote your speakers. TAG THEM ON SOCIAL MEDIA POSTS, TALK UP SESSIONS
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Keep social media contests simple. ONE ACTION, INCLUDE SHARING ON SOCIAL MEDIA, EASY TASKS
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Hashtag everywhere. TWEETS, WEBSITE, POWERPOINT, CATALOGUE, WAYFINDERS, DIGITAL DISPLAY
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The entire event is a photo opp. PHOTO BOOTH, ENVIRONMENTS, STEP AND REPEAT, SELFIES
19 © 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
Thank your partners. TAG THEM ON SOCIAL MEDIA POSTS, PROVIDE CONTENT