Adam Proehl
Managing Partner
NordicClick Interactive
Tools to Enhance Your Web Analytics
Cool Tools to Get More ut of Analytics
How you Can Use Them
Today’s Topics
Free
Browser Plug-Ins
Paid (Low Cost)
Types of Tools
Free Tools
http://bit.ly/7dJR
Getting to all the tools
/7dJR
Promotions & campaigns – track everything
Google Analytics URL Builder:
/7dJR
ShareThis
• Metrics & Reporting• Integrates with Google Analytics
& Omniture• Works well with email campaigns
Price: Free
/ckKRrj
Twitalyzer- Easy integration with
Google Analytics
- Scored analysis of any Twitter profile.
- Free & pro edition
- from Web Analytics Demystified
Twitter users
/YiALR
Login, write new queries, and pull saved ones directly from Excel
http://excellentanalytics.com/
Excellent Analytics (Excel Plug-in)
/IgZMN
Snip-n-Tag (Firefox Add On)- Shorten URL(bit.ly, ow.ly, etc)
- Make it trackable in GoogleAnalytics
-All in one interface from a Firefox sidebar
/bH9tYH
Bit.ly Site
Tweet frommultiple accounts,shorten URL’s ,andget basic clickstatsfrom a browserbased interface.
*benchmarks only against other bit.lyURL’s.
http://bit.ly
Outbound Link Tracking- Google Analytics
Manually track pageviews on outbound links (i.e. Facebook fan page).
<a href="http://www.example.com" onClick="javascript: pageTracker._trackPageview('/outgoing/example.com');">
http://bit.ly/2SF3H5 /ox5yI
Browser Add Ons
Enhances features and makes you more efficient:
• Adds raw number of conversions of each goal to the Goal Conversion tab on most reports.
• Greater efficiencies with Google Website Optimizer
• Enhances Entrance and Segmented Content Detail Reports
• Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, search categories, and more.
ROI Revolution
/aP71H
Add business data notes to a profile
GA Business Notes
/9U9kzG
Easily copy goals between profiles
Goal Copy Extension
/uQH2C
GA? (Firefox Add on)Make sure pages you’re on are properly tagged with Google Analytics.
http://bit.ly/2iprTo /acWjkQ
Better Google Anaytics (Firefox Add on)Normal View (no add on)
With add on
http://bit.ly/3O0Kd5 /aGxUw6
Enhanced Google Analytics (Firefox Add on)
Detects unusual spikes in referring and keyword traffic
/awhnEs
Keyword Ranking Tool
• Find out where you rank on keywords that are driving traffic to your site.
• Google, Bing, Yahoo
Rank Checker (Firefox Plugin)
/eXzE0
Browser Add Ons
My Google Analytics
At a Glance Data
/d4xE98
Analytics Helper
/66czND
Quickly displays your site visit count in near realtime without logging in.
Google Analytics - Today visit count
/bbCFj0
• On the spot data
• Great for meetings
• Price - $0 - $7
Analytics Apps - Mobile
Paid Tools
Site Scan GA from Epik One
Run a complete scan of all your website pages to check for GA code issues.
/635nI
W.A.S.P (Web Analytics Solution Profiler)
De-Bug tagging issues on your pages
Covers over 120 tools including:
• Google Analytics• Omniture Site
Catalyst• Coremetrics• WebTrends• Many more
/bPx3pC
- Heatmapping
- Clicks by segment
- “Hidden Links”
- Extremely Visual
- Supplement, not replacement
- Site overlay on steroids
Price: Starting at $9/mo
Crazy Egg
www.crazyegg.com
Advanced Analytics Tools
- Session recording
- Form Analytics
- Heatmapping
Cost: From $99/mo
www.clicktale.com
Click Tale
www.clicktale.com
Shuffle Point
www.shufflepoint.com
Automatically update:
• Excel
• PowerPoint
• Google Gadgets
Key Takeaways
• Lot’s of great tools (free and paid)
• Browser Add on’s can really enhance your analytics
Resources6 Tools Every Google Analytics User Should Have
http://bit.ly/XW2z
12 Useful Tools for Google Analytics Administration
http://bit.ly/9KOJ1e
Google Chrome Extensions (Google Analytics)
http://bit.ly/9MTJlf
Firefox Extensions (Google Analytics)
http://bit.ly/dyKOwu
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