Tool For School
School Activation Tool
Tool For School
• Tool for School is a unique Marketing Tool for Clients
• We partner with clients and try to develop School Activation Properties• We partner with clients and try to develop School Activation Properties
• A tool that acts as a platform for kids to showcase its own talent
• Soil Tree over the years have managed school activities for our various clients
CASE STUDIES
HPCL SCHOOL ACTIVITY
HPCL School Activity
• Campaign: Art for Awareness
• Objective: Create awareness for Kitchen Safety via School Contact
ProgramProgram
• Task at Hand: Manage School Contact Program
• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore
• Covered: 63 Schools
• Execution: Organised SCP with presenter and AV
HPCL Nagpur Event
• Event: Art for Awareness National Drawing Contest
• Objective: Winners from 21 cities across India to participate in the contest
• Task at Hand:
• Coordinate with the city winners for the travel
• Manage the local pick-up and drop for the participants
• Set-up in the venue
• Coordination during the event and manage the flow
• Venue: Hotel centre Point, Nagpur
• Participants: 80 participants from 40 cities
ZEE LEARN
Zee Learn
• Event: Budding Scientist Contest: A science talent event
• Cities: Hyderabad, Pune, Mumbai
• Objective: Manage State level Inter-School, National Level Event
• Task at Hand:
• Manage the event at Zonal Levels & National Levels• Manage the event at Zonal Levels & National Levels
• Hyderabad: Manage event at 3 venues same time
• Pune & Mumbai: Manage event at the central location for Inter-City
Contestants
• Set-up for project Display and prize distribution
• Contestant Management
• Set-up in the venue, sound, light etc
• Logistics and travel of students
School Event
CHAMPAK
Champak
• Campaign: Champak Creative Contest
• Objective: Conduct Drawing & Essay Contest
• Task at Hand: Approach the School & run the Contest.• Task at Hand: Approach the School & run the Contest.
• Cities: More than 20 Cities across India
• Covered: More Than 250 Schools and above 1 lakh students
• Execution: Manage the contest simultaneously across India
HANSAPLAST
Hansaplast
• Campaign: Creating & Exploring Hansaplast Association with Schools”
• Objective: Awareness for the Hansaplast as top of mind brand for sticking plaster
(bandage).
• Task at hand: Creating an association with the schools for the sports day event by
setting up a first Aid Centre
• Execution:
– A branded kiosk was setup at selected schools.
– Promoters used as a tool to engage with the TG
– Promoters where given a proper training for the first aid centers
– Also distributed gifts, prizes and trophies to the winners