Tom Loosemore
Digital was once magic. It is now mainstream.
Create GDS���Publishing���Transactions���Wholesale, not just retail
Create GDS���Publishing���Transactions���Wholesale, not just retail
Create GDS���Publishing���Transactions���Wholesale, not just retail
In 2004 the UK government web went from a loosely coordinated collection of websites...
to something a bit simpler...
Directgov Direct.gov.uk
BusinessLink Businesslink.gov.uk
A tremendous achievement, which brought enormous benefits, ���but it’s time to move on again
Directgov Direct.gov.uk
BusinessLink Businesslink.gov.uk
The web is now mainstream������Users expect high quality service experiences������And businesses know how to deliver them
Small teams of world-class developers, designers and managers������Tight control of experience design������Iterative, agile, user-focused product development
We're building GOV.UK the way Google build Google and Amazon build Amazon
We’re doing less
We’re focused on tasks - getting to the ‘quick do’
We’re optimising for the common case but not ignoring the edge case
We’re acknowledging that people start with search
We’re acknowledging that people start with search
We’re acknowledging that people start with search
We’re acknowledging that people start with search
We’re acknowledging that people start with search
We’re designing with smart phones in mind
We’re designing with smart phones in mind
We’re going from this...
directgov
businesslink
directgov
businesslink
...to a single domain
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
previously covered by Directgov & Business Link
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
GOV.UK beta: gov.uk
‘whitehall’ & specialist & technical
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
previously covered by Directgov & Business Link
INSIDE GOVERNMENT beta: ���gov.uk/government
With a consistent design approach
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
With properly managed search
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
And a single technology platform
Mainstream Users & Needs
Specialist Users & Needs
GOV.UK
GOV.UK
Simpler, Clearer, Faster services for Users������Savings and Innovation for Government
Create GDS���Publishing���Transactions���Wholesale, not just retail
GOV.UK Design Principles ���gov.uk/designprinciples
GOV.UK Design Principles: ���gov.uk/designprinciples
GDS blog: digital.cabinetoffice.gov.uk