The saying that 80% of our results are typically from about 20% of
our efforts apply equally to the home based business. This is saying
that 80% of the stuff we are doing is essentially wasting time. Obvi-
ously not everything is as black and white as this. Even still it is
worth considering how you are spending your time and whether your
activities are contributing to the profitability of your business.
If you want to make money from home-based business then everything you do or
at least the majority of your activity needs to be concentrated on those activities
which will directly lead to making money. I read an article recently about per-
sonality traits of those who are consistently and continually successful in their
online businesses.
The article also discussed those who are not successful even though
they try over and over again. One of the reasons for those who
continually fail indicated that they focus too much on perfection
in areas that are not directly linked to producing sales.
On the other hand, it was said that a trait of those who are habitually successful
were that they don't wait for perfection before moving forward.
They put up a website and while they hope to improve it over time they get straight
to work on getting traffic and making sales instead of spending hours trying to
make it the perfect website.
How are you spending your workday? To oversimplify, are you spending your time organiz-
ing your office and attending to administrative details or are you spending your time on
direct marketing activities that will lead to sales.
You see it makes absolutely no difference how organized your office
is or how nice your website looks if you are not making sales.
.
It is like a salesperson who spends an hour and a half every morning
going through his leads and organizing them and making notes and
planning his day instead of picking up the telephone and calling on
those leads.
There is a reason he does this and that is because picking up the telephone
and calling leads is hard and it is uncomfortable and we are creatures that
seek comfort. The problem is those activities are not going to put cash in
his pocket.
If you are not making
sales you do not have a
business. You can have
the nicest office chair
and furniture and pro-
fessional looking letter-
head and a website but
if you are not making
sales you have nothing.
Make sure the essentials are in place but after that focus your time on activities
that are directly related to driving traffic to your website because that is what will
produce leads and those leads will produce sales and those sales will put money
in your pocket. Learn more how to make your dreams come true join us.
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