Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler
Euro DisneylandEuro Disneyland
Christopher Hansen
Company Mission• What is the company’s mission?
“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information and to develop the most creative, innovative, and profitable
entertainment experiences and related products in the world.”
Euro Disney
• Disney expanded to Paris in 1987
External Environment - Opportunities
• European market opportunityo Profitable location in Pariso Convenient European location
External Environment - Threats
• Euro Disneyland comparison to American parks
• Issue bringing in and retaining customers
Internal Capability Assessment
• Weakness:o Daily operations
• Strengths:o Pioneer in theme park industryo strong brand recognition
External Environment - Competition
• Parc Astérixo Pose greatest threat to Disney
• Futoroscopeo Education and entertaining theme park
• Walt Disney World Resort
Goals, Objectives, & Strategic Alternatives
• Wanted to expand into Europeo previous success with other Disney products
• Capitalize on success at Tokyo locationo only other international Disney park
Implementation
• Global/Standardized Approach
• Forced to change management
Evaluation
• Customer satisfaction
• Attendance
• Profitso Park sales, resort revenues, and product sales