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THREE EXPERT TIPS FOR SUPERCONNECTING
HOW TO BUILD THE RELATIONSHIPS THAT BUILD BUSINESS
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MODERATOR
Chief Marketing Officer, MBO Partners
Aassia Haq
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WHAT WE DO➤ Making it easy for independent consultants & their
clients to work together
• Expense management• Taxes• Benefit program• Business insurance
• Online business platform• Contracts• Billings• Personal business managers
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WEBINAR CONTROLS
The full screen iconmaximizes thepresentation area.
The chat box allows you to send a question to the presenter.
The raise hand icon alerts the organizer that you have a question or comment.
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EXPERT SPEAKER
• Former Corporate CEO• Illuminate VC Advisory Board Member• Funding Guru & Financier• Business Thought Leader• Expert “Superconnector”
Judy Robinett
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WHY IS YOUR NETWORK IMPORTANT?
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“The richest people in the world look for and build networks, everyone else looks for work.”
- Robert Kiyosaki
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NETWORK = NET WORTH
“Networking is an essential part of building wealth.”
- Armstrong Williams“The bigger your rolodex, the bigger your business.”
- Anonymous
“People are the only reason better business ever happens.”
- Erika [email protected]
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People who:
• Help you understand your assets and market realities• Help you vet and get introduced to allies and trusted
connections• Help you track risk attached to a given opportunity
Reid HoffmanLinkedIn FounderBook: The Start-up of You
NETWORK INTELLIGENCE
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WHAT’S STOPPING YOU?
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If you always do what you always did…
“Always change a losing game.” - Posen
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WHAT’S HOLDING YOU BACK?
➤ Confront fears➤ Challenge assumptions➤ Change beliefs➤ Create political capital
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“Chance is always powerful. Let your hook be always cast; in the pool where you least expect it, there will be a fish.” - Ovid, Roman poet (43 BC - 17 AD)
CHANCE
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“Assumption is the mother of all screw-ups.” - Wethern’s Law of Suspended Judgment
“Errant assumptions lie at the root of every failure.” - Alex Mackenzie
RETHINK ASSUMPTIONS
Shy
Strangers
Silver Spoon
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HOW CAN I REDEFINE MY NETWORKING STRATEGY?
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FOUR CRITICAL RESOURCES
InformationMoney
Connections
Opportunities
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YOUR SOCIAL CIRCLEBIGGER ≠ BETTER
TIP: Your Goal should be Quality, not Quantity – Robust, Deep and Wide
Source: Grouped: How small groups of friends are the key to influence on the social web - Paul [email protected]
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EXPERT TIP #1: FOCUS ON CRITICAL 50
Source: Grouped: How small groups of friends are the key to influence on the social web - Paul [email protected]
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1. What is your goal? Grow revenues Find strategic alliances Track the next big thing
2. Who do you need?
3. How do you reach them?
STRATEGIC NETWORKING: Know what you need
Who? Why? How?
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Opportunity | Information | Connections | Money
• Join groups, associations• Attend curated events• Meetup.com
90K interest groups in 45,000 cities
HUMANS ARE SOCIAL
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TIP: 90% of networking events are
Are attendees potential clients or are they smarter than you?
a waste of time.
EXPERT TIP #2: GET IN THE RIGHT ROOM
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100 people:
CHARLIE MUNGER
No interest
Can’t live without
Wait & see
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75
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• Founded in 1954• Premier global association for leaders of corporate growth,
development, and mergers and acquisitions • 14,000 members from corporations, private equity, finance,
and professional firms • Fortune 500, Fortune 1000, FTSE 100• 56 chapters in North America and Europe
ASSOCIATION FOR CORPORATE GROWTH, INC.
www.ACGUtah.org
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SOCIAL MEDIA LIMITATIONS
Best Resource: The Complete Idiot’s Guide to Social Media Marketing by Jennifer Abernethy
Sources: Wall Street Journal & Vistage Study
Limited to 25 new friends a day
You can only tweet 250 people a day14% use regularly and only 3% saw results
If you get too many links a day, you get a flag7% usage and only 4% felt it had potential
30% spent time on LinkedIn, 41% saw results
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SKILL SET
Listen Eyes, Ears, Heart
Story Be You, Be Real
Ask Date First
Values Empathy
Best Resource: Small Message, Big Impact: The Elevator Speech Effect by Terri L. Sjodin
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THE ASK
“If there is something to gain and nothing to lose by asking, by all means ask.”
- W. Clement Stone
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EXPERT TIP #3: THREE GOLDEN QUESTIONS
How can I help you?
What other ideas do you have for me? Who else
do you know that I should talk
to?
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You
What
You
Need?
What ecosystem?
Resources
Successfu
lOutcome
MAP IT!
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“Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.”
- Bob Burg
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JUDY ROBINETTwww.judyrobinett.com
THANK YOU!
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WANT TO LEARN MORE?• SIGN-UP FOR OUR WEBINAR SERIES
email [email protected]
• EMAIL [email protected]
• VISIT OUR WEBSITEwww.mbopartners.com
• FOLLOW US ON TWITTER
@mbopartners
• SIGN-UP FOR ADDITIONAL [email protected]
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www.mbopartners.comhttp://www.mbopartners.com/blog
https://www.facebook.com/mbopartners
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