Download pdf - This is not a marketing presentation

WHAT IS YOUR VISION?

THIS IS NOT A MARKETING PRESENTATION

WHAT IS YOUR MISSION?


WHAT IS YOUR USP?

(UNIQUE SELLING PROPOSITION)


“LET ME THINK ABOUT IT”

- CUSTOMER



DEFINITION OF MARKETING:

The performance of activities that seek to accomplish an organization’s

objectives by anticipating customer needs and directing the flow of need-

satisfying goods and services.


D N A

“IF THE MARKETER DOES A GOOD JOB OF IDENTIFYING CUSTOMER NEEDS,

DEVELOPING APPROPRIATE PRODUCTS, AND PRICING,

DISTRIBUTING AND PROMOTING THEM EFFECTIVELY, THESE GOODS

WILL SELL VERY EASILY “ – PHILIP KOTLER


CUSTOMER SATISFACTION


COST VS BENEFIT


THE MARKETING P’S

1. PRODUCT2. PLACEMENT3. PROMOTION4. PRICE


PRODUCT DISTRIBUTION


THE PRICING TRIANGLE


PRICE

TIME QUALITY

HOW DO WE GROW?

1. MARKET PENETRATION2. PRODUCT DEVELOPMENT3. MARKET DEVELOPMENT4. DIVERSIFICATION


The best marketing is creating a product with such overwhelming value to your customer that they want to share it with their friends. Word of mouth trumps everything. No marketing can compensate for a mediocre product in the long run.


KEEP INNOVATING


IF YOU SAY “THIS WILL APPEAL TO EVERYONE” –

YOU DON’T UNDERSTAND YOUR

MARKET”


TOP 5 RULES:

1. ITS NOT ABOUT YOU, ITS ABOUT THEM2. ITS NOT ABOUT YOU, ITS ABOUT THEM3. ITS NOT ABOUT YOU, ITS ABOUT THEM4. ITS NOT ABOUT YOU, ITS ABOUT THEM5. ITS NOT ABOUT YOU, ITS ABOUT THEM

