My Real Estate Services Marketing Proposal
Presented by:Craig FournierCENTURY 21 Access America117 North Main StreetSouthington, Ct. 06489
Prepared for:
You!Property to be marketed:
Your Property
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
My Professional Experienceā¢ Principals and Practices in Real Estate through the State of
Connecticut Approved School; The Real Estate Development Centerā¢ Member of the National Association of REALTORSā¢ Member of the Connecticut Association of REALTORSā¢ Member of the Hartford Board of REALTORSā¢ Member of the Connecticut Cooperative MLSā¢ REALTOR with CENTURY 21 Internationally, 8,400 offices in the
World, 4,200 Offices in the USAā¢ New Construction & Property Managementā¢ REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.ā¢ Team Member of the Largest Most Productive Century 21 Office in All
of Connecticutā¢ Currently working with Ralph Williams of Bottom Line University
Cell: 860.628.1563 Voice Mail: 860.736.1025
Email: [email protected]
Page 2
Craig Fournier REALTOR CENTURY 21 Access America
CENTURY 21 Access America
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21Ā® Access America
ā¢ My companyās strengthsā 20 Years of experience with Strong Leadership that showsā Cutting Edge Systems have made us a leader in our market placeā Over 100 Agents in the Southington & Meriden Offices
ā¢ My companyās awards & recognitionā We have the Number One, Top Producing Office for C21 in the State!ā We have been the Most Successful, Top Producing Firm in the State since 2002
ā¢ Strength of the CENTURY 21 brand ā Millward-Brown resultsā CENTURY 21Ā® continues to be the most recognized name in real estate*ā Not only the most recognized but NOBODY in the World sells more homes than CENTURY
21. No One does more referrals, 8,400 Office, 143,000 agents.ā CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have
REALOGY which uses the referral network of all brands in the REALOGY network.
Page 4
*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Our OfficesUnder Regional PresidentBeverly A. Peterson
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142
Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032
C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456Toll Free:1-800-525-7793Fax: 860-276-0369
Offices Under Regional President Beverly A. Peterson
The Real Estate Development CenterPre-License School143 North Main Street Phone: 860-378-1479Fax: 860-276-0369
Access America Call CenterCustomer Service 411143 North Main Street Phone: 860-621-8378Fax: 860-276-0369
Transaction ManagementCenter Online143 North Main Street Phone: 860-378-1479Fax: 860-276-0369
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Direct Line: 860-736-1025 Cell: 860-628-1563
Southington
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142Cell: 860-628-1563
Meriden
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369
The Career Development Center
Sessions with Ralph Williams at the
Career Development Training Center
In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:
ā¢ New Construction
ā¢ Advanced CMA workshops for target marketing and statistics
ā¢ Technology including Social Networking
ā¢ Online Slide Show Presentations
ā¢ Foreclosures purchasing at Auctions
ā¢ Sales Technique Workshops & and MORE!
Jodi Tussing Regional Career Coach and Training Center Manager
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21 Access AmericaĀ® Transaction Management Center
ā¢ Entire transaction is coordinated from day oneā¢ One single contact ā Monday through Friday, 9:00am to 5:00pmā¢ Transaction Manager is a licensed Real Estate Agent and truly understands the
financing application and approval processā¢ Buyers and sellers receive clear, step by step instructions to ensure a smooth and
timely closingā¢ Access your sale or purchase with your own secure ID via the web, 24 hours a day,
seven days a week, 365 days a yearā¢ Communicate with all parties of your transaction through one consolidated
messaging center via fax, text to voice messaging and e-mailsā¢ View posted documents such as Contracts, Disclosures, MLS printouts,
Amendments, Extensions, Contact Sheets, etc ā¢ Continued access to file once it has become a closing for yearsā¢ Allows you to be an active participant in your transaction
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award!
Page 11
Market Share Century 21 Access America Last 12 Months
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606Map It with Google Maps Phone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706
Access America Offices
Meriden, CT Office 477 South Broad Street Meriden, CT 06450
Map It with Google Maps Phone:203- 634-1876 Toll Free:1-800-525-7793
Fax: 203-237-4142
Branford, CT Office 265 East Main Street Branford, CT 06405
Map It with Google Maps Phone: 203-481-7247 Toll Free: 1-800-289-2100
Fax: 203-481-4075
Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032
Watertown, CT Office429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382
Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295
Fax: 203-326-3388
Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144
Wolcott, CT Office246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free:1-800-240-2952
Fax: 203-879-2102
East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360
Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889
Middletown, RI Office 72 East Main Road Middletown, RI 02842 Map It with Google MapsPhone: 401-849-0660 Toll Free: 1-800-521-3336 Fax: 401-848-5385
Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
The Value of working with a REALTOR
ā¢ 85% of sellers used a broker or agent to sell their home*ā¢ 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*
ā¢ My mission statementā āI strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationshipā.
Page 13
The value and importance of real estate professionals has not changed!
*2007 NAR Profile of Home Buyers and Sellers
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
What most companies consider custom, we consider standard.
Standard Servicesā¢ Multiple Listing Serviceā¢ Local Advertisingā¢ Yard Signā¢ Agent and Office Previewā¢ Open Houseā¢ Required Property Disclosuresā¢ Competitive Market Analysisā¢ Featured on National Website
Customized Services Standard with CENTURY 21
ā¢ National Advertisingā¢ Global Referral Networkā¢ Seller Service Pledgeā¢ Quality Service Surveyā¢ Other Internet Websites
Page 14
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21Ā®: The Gold Standard
Page 15
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does āThe Gold Standardā mean to you?
Gold is symbolic of three positive and distinct values
ā¢ Great financial value = Getting the best price for your home
ā¢ High performance achievement = Best trained associates
ā¢ Insightful wisdom = Your neighborhood specialist
I am your āProfessional Championā.
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.Page 16
Most Recognized Name in Real Estate
Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
ā¢ Consumers continue to identify the CENTURY 21 brand as āthe most recognized name in real estate.ā
ā¢ Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.
Q āWhich of these agencies , if any, is the most recognized name in real estate?ā
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan
ā¢ Send āJust Listed āpostcards highlighting your home to local area residents.ā¢ Advertise and hold agent/broker and buyer open houses.ā¢ List your property on our company website, which boasts the only Google powered search by key
word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the
value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.ā¢ Internet marketing
ā REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, ā We have banners placed on TRULIA featuring our listings as advertising ā Trulia - Openhouse.com - Hotpads.comā Zillow - WSJ.com (homes over 300,000) - Cyberhomes.comā Homescape - New York Times.com - Google.comā Courant.com - ListHub.com - aol.comā Cyberhomes.com -oodle.com - homefinder.comā Frontdoor.com -yahoo.com - backpage.comā ā¦. And more
ā¢ Send out electronic notices about your home i.e., eNewsletters and eCards.ā¢ Provide local advertisingā¢ Leverage the CENTURY 21Ā® Global Referral Network to access leads from around the world.
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan, Continued
ā Enhanced listing display on Realtor.com site to make your property stand out
ā Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com
ā Offer a Home Warranty programā Offer special Century 21 Access America Mortgage financing optionsā Transaction Management Onlineā Feature your property on my personal website and blogsā Place property on Craigās List and other online classified websites for
maximum exposureā Eyejot.com
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan Continued
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Targeted Local Marketing
ā¢ Open Houses ā Actively promote open house showings for Brokers and Buyers
ā¢ Direct Mail ā Just Listed cards, Open House cards and other targeted mailings
ā¢ E-Greetings ā Online greeting cards directed to potential buyersā¢ Local Advertising ā¢ MLS ā Place your home with the local Multiple Listing Service to make it
available to all local Brokersā¢ Internet ā Courant.com Century21.com allows internet users to get
information and photos of your home
Page 20
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
2009 Online Marketing continued
Page 21
ā¢ Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
ā¢ CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
ā¢ Online media is optimized to drive leads and response from consumers on your property.
ā¢ Automated email communications to buyers interested in your property
ā¢ Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21Ā® National Advertising
ā¢ Multi-million dollar national advertising campaignsā¢ Print, Internet and radioā¢ Targeted advertising for Specialty Markets
Page 22
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21Ā® Global Reach
Worldwide presenceā¢ Century21.com international
links and websitesā¢ CENTURY 21Ā® Global
Referral Networkā¢ Significant buyer opportunities
- with over 8,000 offices and 140,000 sales associates worldwide
ā¢ Additional buyer opportunities - with the CENTURY 21Ā® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads
Page 23
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Referral Services
ā¢ Worldās largest referral network (based on the number of offices worldwide) brings you:ā More buyer opportunities for your property
ā¢ With over 8,000 offices and 140,000 sales associates worldwideā¢ CENTURY 21Ā® Global Referral Network, an Internet based referral
system for distribution of referral leads from around the globe
Page 24
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Home Buyers
ā¢ 84% of all home buyers used the Internet as a tool when searching for a home*
ā¢ 84% of recent home buyers found photos āvery usefulā* ā¢ 60% said the same about virtual tours*ā¢ There are over 200 million users of the Internet in the USA**
ā 29% of home buyers first learned about the home they purchased using the Internet*
ā 84% of first time home buyers used the internet as an information source in the home buying process*
Page 25
*2007 NAR Profile of Home Buyers and Sellers
**Nielsen-Net Raings.com
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Selling Your Home with the Help of Century21.com
The Century21.com web site averages more than 2 million visits per month
ā¢ Consumer Leads
ā¢ Property Listings
ā¢ Registered Users
ā¢ Top Search Engine partnerships; Google, Trulia and Yahoo
Page 26
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
The Search Areas on Century21.com
ā¢ Century21.com is a consumerās home buying and selling information gatewayā¢ The easy to navigate menu bar allows consumers to identify exactly what
theyāre looking forā¢ The site serves as a real estate resource library for consumersā¢ Property Search
ā Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
ā Aerial views allow users to explore the property yard, street and neighborhood
Page 27
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved. Page 28
Online Marketing Tools that help us Sell Your Property
ā¢ Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures
ā¢Neighborhood ProfilesImportant information about this and other neighborhoods
ā¢ MortgageCalculator s and financing information
Slide Show
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Your Listing on Century21.com
Page 29
ā¢ Up to 20 listing Photos can be included
ā¢ Detailed property descriptions (English and Spanish)
ā¢ Floor Plans
ā¢ Slide Show
ā¢ Virtual Tours
ā¢ Open House schedule
ā¢ CENTURY 21ās exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
A custom Slide Show to Showcase Your Property
Page 30
ā¢ This is what the consumer sees on Century21.com
ā¢ Slide Shows are automatically created when you have 6 or more photos of the property
ā¢ 98% of prospective Buyers feel property photos are useful in their home search*
* 2007 NAR Profile of Home Buyers and Sellers
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Competitive Market AnalysisEstablishing the perfect price for your home!
ā¢ Recent Salesā¢ Current Listingsā¢ Under Contractā¢ Expired Listings
Page 31
ā¢ How do you stack up against the competition?
ā¢ What will help your property sell faster?
ā¢ How much will you have after closing?
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Weāre with you every step of the way
CENTURY 21 ConnectionsĀ®ā¢ The CENTURY 21 Local ConnectionsĀ® program offers you convenient, cost-saving
products and services that simplify your home buying, selling and ownership experience.
ā¢ To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/
Home Warrantyā¢ The CENTURY 21Ā® Home Protection Plan offers home sellers and buyers protection
against costly, unexpected repair bills that may occur after closing.
Financingā¢ Northern States Mortgage, with itās āBEST RATE GUARANTEEā
Transaction Management Online
From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company.
Home Owners Insuranceā¢ SCM Insurance, part of the one Stop Shop experience you can choose, to compare the
best rates and best services in the industry.
Page 32
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Seller Service Pledge ā My Personal Commitment
ā¢ 21 points of differentiationā Commitment to serviceā Agreement between you,
the seller and my CENTURY 21Ā® office.
Page 33
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Quality Service
ā¢ I strive to provide outstanding service to our clients
ā¢ My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group
ā¢ Consistent monitoring of service in order to assure highest level of quality.
Page 34
Craig Fournier REALTOR CENTURY 21 Access America
Copyright Ā© 2008 Century 21 Real Estate LLC. All rights reserved.
Put me to work for you!
CENTURY 21: The Gold Standard.
Page 35
Cell:860-628-1563Voice Mail: 860.736.1025
Email: [email protected]
Craig Fournier REALTOR CENTURY 21 Access America
Thank you!Page 36
Craig FournierCENTURY 21 Access America
117 North Main StreetSouthington, CT 06489
Cell:860-628-1563Voice Mail: 860.736.1025
Email: [email protected]