1Google Confidential and Proprietary
The World’s Largest Focus GroupHow to succeed as part of the YouTube community
April 2008Hunter WalkHead of Product Management, YouTube
2Google Confidential and Proprietary
What’s YouTube?
A place where people share authentic moments
3Google Confidential and Proprietary
What’s YouTube?
And their aspirational hopes…..
4Google Confidential and Proprietary
What’s YouTube?
And sometimes the weird, wacky and wonderful !
5Google Confidential and Proprietary
Advertisers, media and community come together
6Google Confidential and Proprietary
The Numbers
Hundreds of millions of users
worldwide
Hundreds of millions of
playbacks daily
10+ hrs/min 19 countries
7Google Confidential and Proprietary
The Secrets of YouTube
8Google Confidential and Proprietary
Become part of our community
• Discovery– Good metadata – not corporate speak
– Your Channel Page – subscriptions are your friend
Remember you try to make a viral video, but they make a video viral !
• Engage– Participate - respond to comments, favorite other’s videos
– Reach out to YouTube influencers
• Extend– Generate off-YouTube embeds
– Lots of content - authenticity