Motivating Others to take Action: Storytelling & Public Narrative
Andrew Nazdin17.10.2014
@andrewnazdin #hostseminaret
Why do we tell stories?PUBLIC NARRATIVE
Stories teach…
MoralsLe
sson
sValues
Two Ways ofUnderstanding
The World
StrategyAnalysis
StoryMotivation
How do we move individuals towards action?
Just with the head?
Just with the heart?
How do stories motivate us to action?
VALUES
Stories help us FEEL the emotions that remind
us of our values
VALUES
AC
TIO
N
CHALLENGE
CHOICEMORAL
OUTCOME
MORAL
THE PLOT
3 Parts of Public NarrativeInvites others to bein relationship with you
Invites others to join your community
Invites others to takeAction
Video Example:Senator Barack Obama
2004
3 Parts of Public NarrativeInvites others to bein relationship with you
Invites others to join your community
Invites others to takeAction
Motivating Others to take Action: Storytelling & Public Narrative
Andrew Nazdin17.10.2014
@andrewnazdin #hostseminaret
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